A Beginner's Guide to Twitter


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Twitter is an online social networking that connects you to the latest information about your interests. If you're new to Twitter, then this guide is good for you. If you have more questions about social media, feel free to visit our website.

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A Beginner's Guide to Twitter

  1. 1. A BEGINNER’S GUIDE TO TWITTERMeeting the needs of our customers
  2. 2. TWITTERTwitter is an online social networking that connects you tothe latest information about what you find interesting.If you’re just being introducedto the joys of Twitter (orintroducing it to anotheruser), here’s a short andfriendly primer on what youneed to know about using thesite.
  3. 3. ALPHABET SOUPTech folks tend to love acronyms and jargon. Follow If you’re on Twitter you probably get this one already, but let’s cover it for the sake of completeness. If you subscribe to someone’s updates, you follow them. @reply When you want to get someone’s attention on Twitter, you use an @reply, which will show up in their @connect menu on Twitter or under Mentions in a client like HootSuite.
  4. 4. ALPHABET SOUP DM A direct message (DM) is sent between users, not shown publicly on the timeline. You can only DM another user if they follow you. RT A re-tweet (RT) is when you share something someone else wrote.MT Less common, a modified tweet is when you share something written by someone else but modify it. Usually this is done to fit the tweet into 140 characters.Twoosh A tweet that is exactly 140 characters. Not used often these days.
  5. 5. ALPHABET SOUP Hashtag The hashtag is a way to mark keywords or topics in a Tweet. For example, if you were tweeting about the St. Louis Cardinals’ impressive World Series win in 2011, you might use #cards as a hashtag. #FF One of the most common hashtags you’ll see is #FF which is short for Follow Friday. Basically, this convention is for suggesting folks that you should subscribe to (follow) on Twitter.
  6. 6. ALPHABET SOUPGeolocation or geotagging Using location data to display where a user is when a Tweet is sent.Lists Twitter allows you to add users to lists rather than following them directly. This is useful if you want to check in on a bunch of people periodically, but don’t want them in your “stream” all of the time.
  7. 7. WHY 140 CHARACTERS?LOGICAL REASON behind the 140 character limitTwitter was designed to work with SMS, and most SMS systems havea 160 character limit.Why not 160?Because you need room for a username and commands in addition to the 140characters in the message. For example, if you want to tell Twitter send me aDM via a text message, you’d use “d jzb” followed by a message up to 140characters. When Twitter sends me a message via SMS, it includessomething like “Direct from @user” and instructions on replying.
  8. 8. HOW TO TWEET?Things to consider when you’re new to Twitter.Try to space out your tweets. Clusters of tweets aregoing to get less attention. Even if you only allocate 15minutes a day to Twitter, you can do this using a decentTwitter client.Be generous. If you’re on Twitter as part of your job andyou’re hoping people will RT you, you need to be sure tointeract with other folks and RT them as well.
  9. 9. HOW TO TWEET?Be fun, kind and relaxed. People use Twitter for differentreasons, but nobody expects Twitter to be all corporateand buttoned down. It’s also a limited medium forexpressing thoughts, so if you think someone may havesaid something rude, it’s best to ask for clarification beforereacting.Remember that it goes on your permanent record. Younever know when a tweet might surface via a Googlesearch or who might see it. While you should be informal,you still don’t want to say anything a potential employermight hold against you. And complaining about your job orboss probably isn’t a great idea.
  10. 10. HOW TO TWEET?Be aware of your company’s social media policies. Ifyou’re using Twitter professionally, you need to know whatis and isn’t considered OK by your company. If you’vebeen assigned a company account to keep up,you really want to be clear on what tone of voice thepowers that be are looking for.
  11. 11. CLIENTS HootSuite is the current favorite at ReadWriteWeb. It lets you connect via multiple accounts, and also works with Facebook, Google+, LinkedIn, Foursquare, WordPress and others. It also allows you to schedule posts and share accounts with team members. HootSuite also has a iOS version for Twitter.
  12. 12. CLIENTS TweetDeck is now an official client from Twitter after starting as an independent. It’s a power-user’s app that’s focused mostly on Twitter these days. Use this one if you don’t need to mix and match social networks. It’s available as a native client for Windows and Mac OS X, or you can use it as a Web service or Chrome extension.
  13. 13. CLIENTS CoTweet is another team-oriented client that supports Twitter and Facebook. Has some excellent team and monitoring features that are well-suited for corporate use. Like HootSuite, has free and paid levels.
  14. 14. MOBILE AND NOTIFICATIONSIf you’ve recently signed up for a Twitter account, youprobably want to pay a visit to the account settings andtweak the defaults.
  15. 15. MOBILE AND NOTIFICATIONSSet it up to workwith your mobilephone. Then tell itto turn offnotifications,except (maybe) fordirect messages.Otherwise, if youfollow a decentnumber of people,you’ll be getting farmore textmessages thanyou want.
  16. 16. MOBILE AND NOTIFICATIONSAlso crank downTwitter’s defaults foremail messages.Unless you really wanta lot of email fromTwitter, uncheck the“email me when” forreply or mentioned andfor all activities.
  17. 17. I hope this is useful for those ofyou who are new to Twitter. Ifyou’re a Twitter vet and havesome tips of your own, pleasegive a shout in the comments.And if you haven’t yet, be sure togo follow me on Twitter(@AspireLocal) as well and sayhi. Happy tweeting!
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