John David Son
Chief Information Officer
Marshall County School District
Marshall County School District

Biography
Graduate of Marshall County
ž Graduate of Marshall County
Bachelors / Masters from Murray State
ž Bachelors / Masters from Murray State
High School Teacher for 1.5 years
ž High School Teacher for 1.5 years
th
ž 5 year as CIO for the MCSD
st year as Public Relations Director
ž 1 year as Public Relations Director

Communication Plan
Make sure your district has a
ž Make sure your district has a
communication plan – – CDIP
What do you do in the event of an
ž What do you do in the event of an
emergency?
How do your key personnel
ž How do your key personnel
communicate during emergency?
Using all forms of media to
ž Using all forms of media to
communicate to the public

Technology 2 Transform PR
How has technology changed the way
ž How has technology changed the way
we communicate?
— Internet
— Email
— Text Messaging
— Instant Messaging
— Social Networking
○ Twitter
○ Facebook / Myspace
○ Blogs / Wikis

Technology 2 Transform PR
How has the Marshall County School
ž How has the Marshall County School
District utilized technology to
communicate with our stakeholders?

Technology 2 Transform PR
ž District News Email
ž District Website
Alert Now Notification System
ž Alert Now Notification System
ž MC Connection
Recruiting Commercial
ž Recruiting Commercial
ž SAVVY Newsletter
ž Blogs

Global Communication
2009 school year the
ž During the 2008­2009 school year the
MCSD has published media in the
following locations:
— You Tube
— Kentucky Teacher
Leading and Learning with Technology
— Leading and Learning with Technology
— Tech & Learning
Infinite Campus Quarterly
— Infinite Campus Quarterly

Challenges For A School District
ž Time factor
Multiple platforms of media in play
ž Multiple platforms of media in play
Traditional Methods (TV, Radio and Newspaper)
— Traditional Methods (TV, Radio and Newspaper)
Digital Methods (Email, Websites, Phones)
— Digital Methods (Email, Websites, Phones)
Global Methods (Blogs, Social Networking)
— Global Methods (Blogs, Social Networking)
ž Budget
ž Securing information

Challenges For Building Leaders
You are the PR Director for your school
ž You are the PR Director for your school
Share information with the district
ž Share information with the district
— Academic
— Extra Curricular
— Athletic
— PTO
ž Time
ž Money

Advice on Human Relations
The SIX most important words:
ž The SIX most important words:
I admit that I was wrong.
— I admit that I was wrong.
The FIVE most important words:
ž The FIVE most important words:
— You did a great job.
The FOUR most important words:
ž The FOUR most important words:
— What do you think?
The THREE most important words:
ž The THREE most important words:
— Could you, please?

Advice on Human Relations
The TWO most important words:
ž The TWO most important words:
— Thank you.
The MOST important word:
ž The MOST important word:
— We
The LEAST important word:
ž The LEAST important word:
— I
­Bill Marriott

Questions?
John David Son
Chief Information Officer
MCSD
270­527­8628
john.son@marshall.kyschools.us
http://cio­corner.blogspot.com
corner.blogspot.com