Search Engine Optimisation Myths
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Search Engine Optimisation Myths

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    Search Engine Optimisation Myths Search Engine Optimisation Myths Presentation Transcript

    • Search Engine Optimisation Myths
      • Some people follow the book accurately when it comes to SEO . However, you have to understand that there are common myths that may only be detrimental to the growth of your company. Some of the approaches that used to be effective before may no longer be useful today, since the market and search engine crawlers are smarter. Debunk some of the basic myths and make the necessary improvements in your site to boost sales for long.
    • Myth #1: SEO Involves Techniques That Fool Search Engines
      • Fooling search engines mean that you are also fooling human users. Real Search Engine Optimisation techniques involve more than just optimising content, using marketing schemes and getting additional links. A number of tactics can be used depending on the persons you are dealing with.
    • Myth #1: SEO Involves Techniques That Fool Search Engines
      • Some of the useful strategies that can be used for SEO to last a long time include benchmarks, competitive analysis, search marketing strategy , keyword analysis, web design , user experience, creative copy writing, server side issues, ongoing link building, code optimisation, information architecture, ongoing content development, web analytics, other channel marketing affecting SEO and conversion analysis.
    • Myth #2: Search Engines Aren’t Used That Much
      • Based on research, around 4.9 billion searches are done every month by 133 million unique searchers. Search engines have become one of the most common tools used for people to gain information. Majority of internet users rely on search engines to get to different web sites, pages and companies. Search engines lead you to different online businesses and shops where you can instantly shop and get more updates. You have to determine how much useful and relevant content is available in the market, then aim on becoming an authority in the industry.
    • Myth #3: SEO Doesn’t Work Because You Don’t Have Many Visitors
      • Keep in mind that SEO doesn't promise instant and significant results. You have to use the different marketing tools and strategies together with the approaches and SEO to make everything work together. Experts recommend that you spend about 6 months after the implementation phase to evaluate the results of SEO.
      • You also have to ensure that your web site can back up all the methods you have incorporated. If your site is not easy to navigate, does not have sound and unique content and is not relevant to the people you are targeting, then your SEO efforts will be rendered useless.
    • Myth #4: SEO Only Happens Once
      • SEO takes time to develop and you need to evaluate and assess each approach to determine if it should be improved. Search engines view about 100 to 200 factors or signals to know it’s relevance as well as decide how to categorise search results. You have to give SEO constant attention because there are several other sites and pages that also promise unique content, entertaining media and other tools to entice the target market.
    • Myth #4: SEO Only Happens Once
      • Always brainstorm on how you can further improve your techniques like integrating with other offline and online marketing , creating new content, building new links and refining your optimisation approaches. If you have spent some time, money and effort creating the groundwork for your SEO, you have to ensure that operations continue to function and drive the right clients into your web site. SEO is not a one-time event. It needs checks and refinements every now and then.
    • JDR Websites are a web design and internet marketing company based in Derby. Whether you already have a website or are starting from scratch it is JDR's aim to provide you with a full range of services, from website design to email marketing, search engine optimisation and advanced internet marketing strategies. We aim to supply you with useful information on an ongoing basis to help you make the most of both your online and offline marketing strategies. Visit us on Our Website Follow us on Facebook Follow us on Twitter Find us on LinkedIn Check out our YouTube Channel for some more great advice and tips