Ifyou’ve just started your social media marketing campaign, you might be feeling a bit lost Here are 5 easy ways to start you off with your Twitter marketing
Follow your competitors and watch what they’re doing. Find the people that are doing it well, and watch what they’re doing, and learn from it. Take the time to really understand their social media strategy and then you can start to formulate your own.
Search out and follow your customers, or your potential customers. That might be people of a certain age within a certain location, or it might be businesses of a certain type, again within a certain location or a certain sector.
So how do you find them? Twitter has lots of add-on tools that you can use for these purposes, for example there’s a service called Twellow, which enables you to search for users that match keyword and location demographics
TweetDeck allows you to monitor the conversations on Twitter for certain keywords, so if people are talking about your business or products then you can be alerted and are able to converse and chat to these people. An important part of using Twitter is to make the most of its ability to let you monitor your customers and your potential customers.
Don’t talk about your breakfast this morning, don’t talk about what’s frustrating you the day. Give value to the people that are following you. Offer them stuff that’s going to be interesting to them, or useful, or even better, entertaining.
Twitter works best when you’re using it on a regular basis, posting stuff and answering questions and asking questions. You don’t have to let it consume your day, but you can do it with just five minutes, three times a day, for example. But it must be regular.
Don’t sell to your followers, don’t be boring. Be yourself and show your human side, and you’ll get better value from what you’re doing with Twitter.
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