Coca-Cola Bottler Accelerates Business Growth & Minimizes Costs<br />Brett Frankenberg, VP of Supply Chain Planning and In...
Presentation Objectives<br />Growth is good as long as it is manageable<br />Success story – CCBCC set a solid foundation ...
What We Are Hearing . . .<br /><ul><li>Hard to anticipate demand and keep pace with the business
Competing resources (people, time, budget)
Grow revenue but conservative with risk and cash
Spreadsheets and legacy systems overextended</li></ul>Growing companies are looking for a better platform to make faster a...
Agenda<br />CCBCC Success Story<br />A Unique Supply Chain Program<br />Supply Chain Self-Assessment<br />Q&A<br />Growth<...
Manufacture, Distribute, Sell and Deliver<br />Independent Public Company<br /><ul><li>$1.4 Billion Revenue
6,000 Employees
160 Million Physical Cases
Second Largest Coke Bottler in the US</li></ul>Manufacture, Distribute, Sell and Deliver<br /><ul><li>Primarily Coke Products
Dr. Pepper, NOS, and Other Brands
500+ Items: 200 Produced, 300 Purchased
DSD to 122K Customers (18 Million Consumers)</li></ul>Network<br /><ul><li>5 Manufacturing Centers
48 Distribution Centers
29 other Coke Bottler Locations/Franchises
10 Sales Channels from Supermarkets to Restaurants
Direct-Store-Delivery Environment</li></li></ul><li>Once predictable growth is now challenged<br />Marketplace changes qui...
Illustration of Our Growth<br /><ul><li>SKU count increase by 4X
Majority of SKU increases were “C” items</li></li></ul><li>SKU Portfolio and Business Environment<br />Since 2000, the Sys...
Managing Growth<br />Total System Thinking Approach<br />Shift to planning and anticipating vs. reacting<br /><ul><li>Inco...
Impact of promotions and events
Anticipate changes in market demand and make adjustments to supply chain
Faster planning, faster response</li></li></ul><li>Managing Growth<br />Upfront collaboration<br /><ul><li>Linkage to trad...
Incorporate Look for Success
Incremental sales opportunities</li></ul>Invest in organization and people<br /><ul><li>Integrated supply chain organization
Focus on skills and agility
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Coca Cola Bottler Accelerates Business Growth and Minimizes Costs

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Brett Frankenberg, Vice President Supply Chain Planning, Coca-Cola Bottling Co. Consolidated, and Danny Halim, Vice President Industry Strategies, JDA Software, reveal how midsized companies can effectively execute growth strategies while managing increasingly complex supply chains.

This presentation will highlight:

• External market factors and internal business strategies
• Leveraging SCM to deliver high customer service and profit to the business
• Overcoming challenges to adopting new technology needed to support SCM
• Unique program to help midsized companies quickly implement solutions and realize ROI with less risk

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Coca Cola Bottler Accelerates Business Growth and Minimizes Costs

  1. 1. Coca-Cola Bottler Accelerates Business Growth & Minimizes Costs<br />Brett Frankenberg, VP of Supply Chain Planning and Inventory Management, <br />CCBCC<br />Danny Halim, VP of Food and Beverage Industry, <br />JDA Software<br />
  2. 2. Presentation Objectives<br />Growth is good as long as it is manageable<br />Success story – CCBCC set a solid foundation for profitable growth<br />Unique program for midsized companies<br />JDA’s Supply Chain Self Assessment<br />
  3. 3. What We Are Hearing . . .<br /><ul><li>Hard to anticipate demand and keep pace with the business
  4. 4. Competing resources (people, time, budget)
  5. 5. Grow revenue but conservative with risk and cash
  6. 6. Spreadsheets and legacy systems overextended</li></ul>Growing companies are looking for a better platform to make faster and optimal supply chain decisions –<br />quick time-to-value, low-risk and flexible/expandable<br />
  7. 7. Agenda<br />CCBCC Success Story<br />A Unique Supply Chain Program<br />Supply Chain Self-Assessment<br />Q&A<br />Growth<br />
  8. 8. Manufacture, Distribute, Sell and Deliver<br />Independent Public Company<br /><ul><li>$1.4 Billion Revenue
  9. 9. 6,000 Employees
  10. 10. 160 Million Physical Cases
  11. 11. Second Largest Coke Bottler in the US</li></ul>Manufacture, Distribute, Sell and Deliver<br /><ul><li>Primarily Coke Products
  12. 12. Dr. Pepper, NOS, and Other Brands
  13. 13. 500+ Items: 200 Produced, 300 Purchased
  14. 14. DSD to 122K Customers (18 Million Consumers)</li></ul>Network<br /><ul><li>5 Manufacturing Centers
  15. 15. 48 Distribution Centers
  16. 16. 29 other Coke Bottler Locations/Franchises
  17. 17. 10 Sales Channels from Supermarkets to Restaurants
  18. 18. Direct-Store-Delivery Environment</li></li></ul><li>Once predictable growth is now challenged<br />Marketplace changes quickly<br />People want more, different, faster, NOW<br />Retailers putting more pressure on DSD model<br />Meeting needs of customers, soft drink consumers<br />Heavy and short-noticed promotions<br />Economic conditions placing extraordinary pressures on raw materials compressing Margin<br />
  19. 19. Illustration of Our Growth<br /><ul><li>SKU count increase by 4X
  20. 20. Majority of SKU increases were “C” items</li></li></ul><li>SKU Portfolio and Business Environment<br />Since 2000, the System’s supply chain in the U.S. has become significantly more complex<br />4 fold increase in # of SKUs<br />Many of the new SKUs are low velocity, short shelf life, have longer lead times and significantly higher product cost/case<br />Significant shift in volume from sparkling to still beverages<br />Must be prepared to handle additional SKUs in order to win in key categories<br />Isotonics<br />Enhanced water<br />Clearly, significant changes to our business model were required<br />8<br />
  21. 21. Managing Growth<br />Total System Thinking Approach<br />Shift to planning and anticipating vs. reacting<br /><ul><li>Incorporate new product launch
  22. 22. Impact of promotions and events
  23. 23. Anticipate changes in market demand and make adjustments to supply chain
  24. 24. Faster planning, faster response</li></li></ul><li>Managing Growth<br />Upfront collaboration<br /><ul><li>Linkage to trade directors, field sales/marketing
  25. 25. Incorporate Look for Success
  26. 26. Incremental sales opportunities</li></ul>Invest in organization and people<br /><ul><li>Integrated supply chain organization
  27. 27. Focus on skills and agility
  28. 28. Develop thought-leadership</li></li></ul><li>Managing Growth<br />Illustration Only<br />Leverage technology<br /><ul><li>Automate business processes
  29. 29. Free-up resources to focus on core competence
  30. 30. Gain capabilities otherwise not possible
  31. 31. Sensing demand at granular level on weekly basis
  32. 32. Collaboration across planning hierarchy
  33. 33. Responding with inventory and deployment actions on daily basis</li></ul>Demand Planning<br />Supply Planning<br />RM Suppliers<br />RM Suppliers<br />Package<br />DC<br />Store<br />Clusters<br />Plant1<br />Plant 2<br />Plant X<br />FG<br />Suppliers<br />Product<br />Sales Branch<br />DC<br />DC<br />DC<br />DC<br />DC<br />
  34. 34. Chain Forecasting with Data Driven Events<br /><ul><li>Example: Week of 5/24 is 4/$11 (Memorial Day Weekend)
  35. 35. Lift is approx. 550 percent above mean</li></ul>Upcoming Memorial Week ad 4 for $11<br />Memorial Day last year – <br /> 4 for $11<br />Mean – Represents off-ad price<br />12<br />
  36. 36. Measurable Results<br />85% forecast accuracy <br />23-26 in inventory turns (75% improvement)<br />99.65% order fill<br />Ability to manage increasing number of new products and to continue innovations right on the retail shelf<br />Launched 25% (approx 150) new products annually<br />
  37. 37. Future SCM Innovations<br />Grow influence and leadership responsibility within The Coca-Cola system<br />Get closer to a shelf-connected supply chain<br />Extend demand visibility to the store level<br />Utilize POS and store-level demand data to optimize assortment and reduce out-of-stock at the shelf<br />Connect supply chain, assortment, planogram, and store-level ordering and execution<br />
  38. 38. Agenda<br />CCBCC Success Story<br />A Unique Supply Chain Program<br />Supply Chain Self-Assessment<br />Q&A<br />Growth<br />
  39. 39. Plan and Anticipate<br />JDA Supply Chain Now™<br />Purchasing<br />Production<br />Inventory<br />Demand<br />Distribution<br />A supply chain management solution that delivers accelerated ROI with reduced implementation risk<br /><ul><li>Integrated Solution and Services
  40. 40. No Installation or IT Maintenance Required
  41. 41. Quick ROI, Low Risk
  42. 42. Scalable Platform for Growth</li></li></ul><li>JDA Supply Chain Now<br /><ul><li>Guided, prescriptive implementation based on proven best practices
  43. 43. Scalable platform that can be adapted to your business growth and needs </li></li></ul><li>JDA Supply Chain Now<br /><ul><li>Project management and qualified implementation experts
  44. 44. Training and change management</li></li></ul><li>JDA Supply Chain Now<br /><ul><li>Delivered via JDA Private Cloud – no installation required
  45. 45. Integrated to your ERP or other systems</li></li></ul><li>JDA Supply Chain Now<br /><ul><li>24/7 support during and after implementation</li></li></ul><li>JDA Supply Chain Now<br /><ul><li>Guided, prescriptive implementation based on proven best practices
  46. 46. Scalable platform that can be adapted to your business growth and needs
  47. 47. Project management and qualified implementation experts
  48. 48. Training and change management
  49. 49. Delivered via JDA Private Cloud – no installation required
  50. 50. Integrated to your ERP or other systems
  51. 51. 24/7 support during and after implementation</li></li></ul><li>Agenda<br />CCBCC Success Story<br />A Unique Supply Chain Program<br />Supply Chain Self-Assessment<br />Q&A<br />Growth<br />
  52. 52. The Supply Chain Roadmap<br />Order Promising / ATP<br />Demand <br />Sensing<br />Promotion Optimization<br />CPFR<br />VMI<br />Supplier Relationship Management<br />Network<br />Optimization<br />Category Management<br />S&OP<br />Inventory<br />Optimization<br />Production Scheduling<br />Integrated Fleet Management<br />Trade Funds<br />Management<br />Transportation Planning<br />Demand <br />Planning<br />Supply<br />Planning<br />Shelf-Connected Supply Chain<br />Flow Path Optimization<br />Advanced Analytics<br />Performance<br />Management<br />Legacy System<br />Spreadsheets<br />Strategic<br />Operational<br />
  53. 53. Order Promising / ATP<br />Demand <br />Sensing<br />Promotion Optimization<br />CPFR<br />VMI<br />Supplier Relationship Management<br />Network<br />Optimization<br />Category Management<br />S&OP<br />Inventory<br />Optimization<br />Production Scheduling<br />Integrated Fleet Management<br />Trade Funds<br />Management<br />Transportation Planning<br />Demand <br />Planning<br />Supply<br />Planning<br />Shelf-Connected Supply Chain<br />Flow Path Optimization<br />Advanced Analytics<br />Performance<br />Management<br />What is Your Supply Chain Management Roadmap?<br />Legacy System<br />Spreadsheets<br />Strategic<br />Operational<br />
  54. 54. Order Promising / ATP<br />Demand <br />Sensing<br />Promotion Optimization<br />JDA Can Help You Design Your Roadmap<br />CPFR<br />VMI<br />Supplier Relationship Management<br />Network<br />Optimization<br />Category Management<br />S&OP<br />Inventory<br />Optimization<br />Production Scheduling<br />Value Delivered over Time<br />Integrated Fleet Management<br />Trade Funds<br />Management<br />Transportation Planning<br />Demand <br />Planning<br />Supply<br />Planning<br />Shelf-Connected Supply Chain<br />Flow Path Optimization<br />Advanced Analytics<br />Performance<br />Management<br />Legacy System<br />Spreadsheets<br />Strategic<br />Operational<br />
  55. 55. DIY – Evaluate Your Supply Chain<br />
  56. 56. Q&A<br />Further information:<br />danny.halim@jda.com<br />http://www.jda.com<br />

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