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Linked In – Personal And Business Branding [Autosaved]

Linked In – Personal And Business Branding [Autosaved]






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    Linked In – Personal And Business Branding [Autosaved] Linked In – Personal And Business Branding [Autosaved] Presentation Transcript

    • Your Personal & Business Brands
    • The Aims for tonight • Present an overview of LinkedIn• Build your profile & Personal branding • Optimise your profile • Adding your Company • Build your network • Marketing your business • Collaborate, Befriend and Follow
    • Overview• LinkedIn has 135,000,000 users – one new member every 7 seconds!•Over 8 million members in UK•Its primary audiences are businesses and management professionals – You & US•This and Twitter are seen as the two greatest on-line business tools• LinkedIn is FREE to join BUT You will probably need to upgrade• LinkedIn collects data from you so it’s important to be aware of their Privacy Policy
    • Present the new You..• What’s your destination? – Set Goals• Leverage your points of difference? - Individuality• Develop you narrative – Publish in Summary• Reintroduce yourself – Promote your values• Prove your worth – Get recommendationshttp://www.dorieclark.com
    • “You complete me… (Jerry Maguire)” To be 100 % you need:• A photo (not obligatory but well worth it!) and include your full name• A professional headline – max 120 characters• Current Position – Explain your current role – Name companies to enable effective searches• Past Positions – You can upload your CV• Education – Include University & Schools• RECOMMENDATIONS - 3 at least
    • Some Good Advice…“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury, Sprouter community manager
    • A LinkedIn ProfileProfessional Headline Vital to build a Credible impression“One Degree ofSeparation” Education – people do search by schools Clicking here takes you to…
    • To Add a Company – Go to.. Click Here
    • Build your company profile Admin Tools and select edit
    • Optimise
    • Start connecting• Be bold but selective• Grow your connections organically• Use as a follow-up to face to face• Import your email accounts• Forge partnerships
    • Marketing your business• Expanded Reach – Create a company page that stands out• Multiple Product or Service Awareness – Company pages allow you to showcase services• Company pages can show recommendations• Products and Services – promote your valued proposition
    • And the key to this… "Engaging in an authentic, meaningful conversation with consumers will be the keyto marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.” – Ron Blake, president and CEO of Rewards Network
    • Growing your business Finding suitable Partners Linked allows you to use the search facilities to identify possible partners who offer you the synergies you desire.• Search companies by product /service• Identify employees you have a connection to• Reach out with a personal message
    • Conclusion• LinkedIn still remains the major business social media forum• Set aside 10 minutes a 10 to engage• Regular updates and modified profiles keeps you active• Does anyone know anything about Twitter?