Intellectual Property Management

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Intellectual Property Management

  1. 1. IP Management Tools & Strategies : Bit by Bit / Putting it Together<br />Pierce Law Information Literacy Program<br />Professor Jon Cavicchi<br />©2010<br />
  2. 2. Bit by bit / Putting it togetherPiece by piece Every little detail plays a partsEverything depends on executionPutting it together / That's what counts!Ounce by ounce / Putting in togetherFirst of all you need a good foundationOtherwise it's risky from the startBut without the proper preparationLink by link / Making the connections <br />
  3. 3. Not the same universe as past generations…<br />Professors Homer Blair & Karl Jorda<br />IP Managers for Big Pharma and Itek Government Spy Satellites : 1960’s – 1980’s <br />IP Managers in the New Millenium<br />
  4. 4. IBM Example<br />IBM, the U.S. company that gets more patents than anybody, in an internal study some 10 years ago determined that of the 10,000 of their own patents studied only 40 had real value. Only 40. That's a whopping 0.4%.<br />So why does IBM continue to get around 3,000 patents year after year? Because, for them, the file "early and often" scenario of applying for patents is far cheaper than the alternative of studying the potential value of a budding technology or invention. So they spend the $3,000 or so it costs for their mostly in-house patent practitioners to get a patent rather than spend $10,000, $20,000 or even more it would take to analyze future business viability. And their method pays off big time. That tiny little 0.4% nets, not grosses, nets about $2 billion a year in licensing fees alone (they don't account separately for patents where they protect their own proprietary exclusivity to some profit stream from their own products). But you can't afford the "file early and often" method of applying for patents in the hopes for a big payoff.<br />
  5. 5. IP Management in Time & Space<br />
  6. 6. IP Management is multidimensional<br />Law<br />IP<br />Licensing / contract<br />Legal & non-legal data<br />Business<br />Management<br />Non profit technology transfer<br />Managing university knowledge assets<br />Custom Solutions = Consultants<br />Technology = software<br />JD<br />MBA<br />
  7. 7. IP Life Cycle<br />
  8. 8. Value Extraction Chain<br />
  9. 9. IP Business Transactions<br />
  10. 10.
  11. 11.
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  15. 15. University Setting<br />
  16. 16. Hi, Jon:<br />To cut to the chase, though, most of the tools that are used in managing IP developed in the university setting have to do with managing the flow of discoveries/technology from the research lab to the TTO and then on to commercialization partners. Most of the rest of the resources that people use are in the following areas:<br />1. IP valuation tools (how to measure value)<br />2. Marketing tools (all kinds of business reports indicating what companies are active in which technology areas - used to target prospective licensees, of course)<br />3. Patent searching tools, naturally, not so much to see what might be blocking but to see whether a disclosure is novel.<br />Then, there is the reverse side of IP Management - that is managing 3rd party rights where universities are users as opposed to developers of IP. <br />These are mainly internal management systems and there aren't tools used - other than IP lawyers who understand the legal limitations on non-commercial or academic use of 3rd party owned patents and copyrights.<br />--Karen<br />
  17. 17. What are you managing?<br />
  18. 18.
  19. 19. Breadth of IP Management Course<br />
  20. 20. Legal Research Tools & Strategies<br />Remember those core primary and secondary sources, access, validation tools…<br />
  21. 21. Super Syllabus<br />Integration of Intellectual Property Rights<br />Example of Integration and Overlapping IP Rights<br />Ideas and Inventions<br />Record Keeping & Laboratory Notebooks- Good Housekeeping Practices<br />E-Notebooks<br />Harvesting/Extracting Inventions – 14 Point Policy<br />Invention Disclosures<br />
  22. 22. Inventorshipand Joint Inventorship<br />Inventorship versus Ownership of Inventions<br />Ownership outside US<br />Management of Employee Inventions<br />Disclosure Review Committees / Stage Gate Processes<br />Types of Patent Searches / Tools for Accessing Information<br />Assessing Patentability<br />Trade Secrets – Policies and Procedures<br />To Patent and/or to Padlock<br />Creating a Synergistically Balanced Portfolio <br />proper balance between patents, trade secrets and other forms of intellectual property<br />Defensive Publications<br />Budgetary Considerations<br />
  23. 23. Maximizing Preservation of IP and Avoiding Disclosure/Dissemination/Misappropriation<br />New Hire Procedures<br />Entrance Interviews<br />Employment/Proprietary Rights/Invention Agreements <br />Non-Compete Provisions; Enforceability of Same<br />Termination Agreements/Exit Interviews <br />Disgruntled Employee/Inventor<br />Agreement Basics<br />Confidentiality Agreement <br />One-way; Two-way; Corporate Policy<br />Collaboration / Joint Development<br />Consultant Services <br />Technical, Marketing/Advertising, Web Design<br />
  24. 24. Patent Processes / Practice before the USPTO<br />Preparation & Prosecution<br />Interviews<br />Issuance<br />Appeals<br />Written Description / Best Method Requirements<br />Export License / Secrecy Order<br />Rule 56 / Inequitable Conduct<br />International / Foreign Filing Strategies<br />PCT / EPC<br />Non-PCT Countries<br />
  25. 25. Developing & Maintaining an IP Budget<br />Management of Costs in the IP Portfolio<br />Outside Counsel<br />Annuities<br />3rd Party Matters (Oppositions)<br />
  26. 26. Trademarks<br />Corporate Trademark Policy<br />Trade Names, Housemarks, Slogans<br />Selection, Searches, Clearance<br />US & International Clearing & Filing Strategies<br />Tiering Country Selection<br />Developing and Meeting a Budget<br />Establishing /Maintaining Proper Use & Care of Trademarks<br />Copyrights<br />Policies and Review Procedures<br />License and Assignment<br />Copyright Office<br />
  27. 27. Advanced Management Strategies<br />Offensive and Defensive<br />Interference Practice<br />Conception, Reduction, Diligence, Corroboration<br />Interference Proceedings<br />Reexamination Practice<br />Reissue Practice<br />
  28. 28. Third Party Matters<br />Competitive Analyses (Mapping & Other Tools)<br />Third Party Patents & Handling of Same<br />FTO Studies (Technical and/or Legal)<br />Outside Submission & Policies<br />
  29. 29. Managing the IP Portfolio<br />IP Policies <br />Protection of Company-Owned IP<br />Third Party IP, Marking, <br />Publication<br />Technical Publication Review<br />Advertising Review<br />IP Strategies <br />Understanding, developing, executing, managing IP strategies <br />Committees, Budgets<br />consistent with overall business objectives<br />IP Audits (Due Diligence)<br />User Friendly Portfolios<br />IP Education <br />New Hiring, <br />IP 101<br />Advanced Inventor Presentation<br />Subject Matter & Target Audiences<br />
  30. 30. Legal Treatises - NOT<br />
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  33. 33. Legal Periodical Literature<br />Follows the theme…<br />Multifocul<br />Use general tools and dedicated IPM titles<br />
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  38. 38. Dedicated Journals<br />
  39. 39. Online Journals<br />
  40. 40. University Webs<br />Research Rule 1 : use human beings<br />e.g. Prof. Hersey<br />
  41. 41. Lots of Federal involvement with university licensing<br />
  42. 42.
  43. 43. Special Interest Groups<br />
  44. 44. Continuing Legal Ed (CLE)<br />
  45. 45. Professional Associations<br />2-B CP: Developing a Robust IP Strategy to Insure IP Supports your Corporate Objectives<br />3-B CP: Strategies for Intellectual Property Management in a Difficult Economy<br />4-B CP: Intellectual Property Strategy in Real Life: Integrating Intellectual Property Strategy Development with Other Initiatives<br />6-C HTS: Intellectual Property Issues Facing Companies in Turbulent Times: Telecommunications in Turmoil<br />
  46. 46. Accounting Firm Giants<br />
  47. 47. MANAGING PATENT LITIGATION: SUCCESSFUL RESULTS AT REASONABLE COST Mark L. Levine Alan E. LittmannBartlit Beck Herman Palenchar & Scott LLP<br />MANAGING PATENT LITIGATION COSTS Christopher O. Green James F. McDonough III Fish & Richardson P.C.<br />HOW TO SUCCESSFULLY MANAGE COSTS IN PATENT CASES FROM THE PERSPECTIVE OF IN-HOUSE COUNSEL Andrew L. Schaeffer E.I. du Pont de Nemours and Company<br />MANAGING INTELLECTUAL PROPERTY IN AN ECONOMICALLY CHALLENGING ENVIRONMENT, OR HOW IN-HOUSE COUNSEL CAN PAY FOR THEMSELVES Carolyn Blankenship Thomson Reuters Copyright<br />ECONOMIC APPROACHES TO INTELLECTUAL PROPERTY POLICY, LITIGATION, AND MANAGEMENT Dr. Gregory K. Leonard Lauren J. Stiroh NERA Economic Consulting<br />PATENT PORTFOLIO MANAGEMENT Noreen Krall Sun Microsystems Inc.<br />EFFECTIVE MANAGEMENT OF AN INTERNATIONAL TRADEMARK PORTFOLIO John D. Danforth<br />SOME THOUGHTS ON BEST PRACTICES FOR THE ATTORNEY-CLIENT COMMUNICATION AND THE CORPORATE PATENT COUNSEL John C. Todaro Merck & Co., Inc.<br />CORPORATE COUNSEL'S ROLE IN PATENT LITIGATION: MANAGING A LEGAL TEAM TO MEET BUSINESS OBJECTIVES Robert A. Armitage<br />
  48. 48. Seminars & conferences for lawyers & C level executives<br />
  49. 49. Webinars<br />
  50. 50. Free Content<br />
  51. 51. 2010 Winter Meeting:<br />E discovery: Best Practices for Chief IP Counsel<br />In Re: Bilski<br />IP Department<br />Think Before You Hit Send: What You Must Know To Protect Attorney-Client Privilege of Corporations In Patent Cases and In The Global Business Environment.<br />Legislative Update<br />Trade Secret Protection in a Global Economy<br />What we learned about resolving IP disputes in an economic downturn and how to apply those lessons learned going forward.<br />Alternative Approaches to Reducing Patent Litigation Costs<br />
  52. 52. Regional Patenting Authorities /NGOs<br />
  53. 53.
  54. 54. National Offices<br />
  55. 55. Web 2.0 : Social networking & content<br />
  56. 56. Blogs<br />
  57. 57. Solutions Providers<br />The new frontier…<br />They are coming out of the woodwork…<br />
  58. 58.
  59. 59.
  60. 60. Information management<br /> * Manage contracts, including licensing, employment, NDAs, vendor agreements and more<br /> * Get a unified view of all commitments and liabilities and visibility to all incoming and outgoing obligations<br /> * Search, roll up, alert and report on expirations, renewals, warranties, indemnifications and annuity date<br /> * Generate contract reports linked to other factors, such as royalty payments related to a particular technology or all agreements with a particular outside firm<br /> * Complete view of your portfolio by integrating data from multiple docketing systems, databases, spreadsheets and other sources. It shows you the all-important relationships among people, assets, activities and organizations. The system generates alerts to keep the right people proactive about deadlines and obligations. And it gives users ultra-flexible reporting capability to extract exactly the information they need when they need it. It even keeps you up to date on technologies, competitors and information from IP offices.<br />Workflow management<br /> * Streamline workflow and facilitate repeatable processes, reducing contract management costs<br /> * Manage contract approval processes, whether serial or parallel<br />Risk management<br /> * Maintain meticulous records and an audit trail of all contract-related activities to aid regulatory compliance<br /> * Ensure thorough, efficient due diligence by integrating information key to transactions and litigation<br /> * Monitor expense, royalty and other revenue-related agreements and issue alerts on missed payments or forecasts<br />
  61. 61.
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  64. 64. “Full Service” Law Firms<br />
  65. 65. IP Management ambulance chasers<br />
  66. 66. A firm that helps schools set up patents for their discoveries and assists in finding public companies looking to purchase them. The company calls itself an intellectual property matchmaker.<br />
  67. 67. Technology Exchanges<br />
  68. 68. Putting it Together…<br />Use technology to make you an information literate IP manage<br />RSS feeds<br />Integrating social networking<br />Clipping services / Alerts (e.g. Wexis, Google, Amazon…)<br />Use human beings<br />Join professional associations<br />Law librarians are trained to filter data to provide you information<br />

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