E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)
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Similar to E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)
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E Health; Building Bridges - Bringing clinicians and patients closer through social media (30m ver)
- 1. Building Bridges Bringing clinicians and patients closer through social media By JC Duarte | The Strategy Guy @ www.thestrategyguysite.com
- 2. Today we have 3 objectives
- 3. Spark awareness, understanding and comfort around social media & it’s role in Healthcare
- 4. Challenge you to adopt social media into your practices
- 5. Share key learning’s and give you practical approaches you can immediately put to work
- 8. Trusted relationships Source: http://www.flickr.com/photos/11164709@N06/4387457002/sizes/o/
- 10. technology
- 18. Decrease in search. Increase in community. Source: Awareness
- 20. Who are your stakeholders?
- 21. Average age across social networks
- 22. How have you served them up until now?
- 26. After
- 31. What’s wrong with this picture?
- 35. Twitter; @strategyguy E-mail; [email_address] Blog; http://thestrategyguysite.com/ LinkedIn; http://www.linkedin.com/in/jcduarte
Editor's Notes
- Intro; MY NAME IS JC DUARTE AND I BELIEVE MY PURPOSE IN LIFE TO BE EMPOWERING EVERY RELATIONSHIP I TOUCH BY BRINGING OUT THE VERY BEST IN PEOPLE & ORGANIZATIONS. Build Credibility; I SPENT THE FIRST 22 YEARS OF MY CAREER WORKING WITH ENGAGEMENT PRINICPLES AROUND THE WORLD HELPING COMPANIES TO GROW THROUGH INCREASED PRODUCTIVTY & IMPROVED COMMUNICATION. I’VE SPENT THE LAST 5 YEARS DOING DOING PRETTY MUCH THE SAME THING, EXCEPT THAT I’VE BEEN INTEGRATING SOCIAL TECHNOLOGY TOOLS INTO MY WORK, SIGNIFICANTLY SCALING MY INTERVENTIONS, INFLUENCING SIGNIFACANTLY MORE LIVES & BUILDING SIGNIFICANT PERSONAL RELATIONSHIPS. IN 2007, as part of an internationalization project for an off-line coaching program, I built an on-line coaching community under the brand name Amazing Dreamers on the Xing platform. Within 18 months we had over 7.500 premium members and were consistently within the top 3 most active premium communities on the Xing platform. That community was the anchor that served for international brand recognition & new client acquisition. I started out this trip taking off from Barcelona yesterday with a 60 slide presentation.. and just as the plane reached cruising altitude, I decided to share less than 1/2 of those original slides, along with a recent case study & some key recommendations for beginners, intermediates & experts in this social media realm. Speak to the slide – Bridge w/ missing next step.. A bridge to the future or a tidal wave? Bringing clinicians & patients closer through social media.. Social media doesn’t exempt you from Social norms.. We’re not witnessing a revolution per say, nut rather an evolution of what’s been successful for us to date.
- < SLIDE 2 > The full slide-stack will be available tomorrow on my LinkedIn profile under the SlideShare application section, but today I will focus on the goal of delivering on 3 key objectives. - Stats; let’s not repeat the landscape.. You’ve already heard it here today.. - Why; Who are your stake-holders & why do you do what you do? What are you passionate about Case Studies Story; Fit4D (the success of social media tools & bridging the physical barrier through the use of technology) Tools; xx Do´s & Don’ts; xx
- Corporate Voice Community: Facilitate a dialog with your audience in a personal, &quot;humanized&quot; voice that builds trust through ongoing conversation. User-Generated Content/Microsite Campaign: Build demand for your products and services through a contest or other viral marketing program and encourage interaction among users through content submission and voting on the submissions of others. Enthusiasts Community: Increase brand awareness by stimulating a common passion in your audience while encouraging members to share thoughts and ideas. Associations/Subscribers Community: Increase customer satisfaction through an exclusive, &quot;velvet-rope&quot; community for customers, association members, or subscribers. Loyalty Community: Enhance customer loyalty by communicating with and rewarding your top customers. Innovation Community: Generate new product ideas by encouraging customers share ideas and knowledge. Provide a forum to rate customer ideas for product and service enhancements in order to, confirm or modify current product plans, and turn potentially negative feedback into constructive criticism. Peer Support Community: Reduce customer service and support costs by providing a vehicle for community members to solve others' problems. Event Community: Build and maintain buzz leading up to and following an event.
- Corporate Voice Community: Facilitate a dialog with your audience in a personal, &quot;humanized&quot; voice that builds trust through ongoing conversation. User-Generated Content/Microsite Campaign: Build demand for your products and services through a contest or other viral marketing program and encourage interaction among users through content submission and voting on the submissions of others. Enthusiasts Community: Increase brand awareness by stimulating a common passion in your audience while encouraging members to share thoughts and ideas. Associations/Subscribers Community: Increase customer satisfaction through an exclusive, &quot;velvet-rope&quot; community for customers, association members, or subscribers. Loyalty Community: Enhance customer loyalty by communicating with and rewarding your top customers. Innovation Community: Generate new product ideas by encouraging customers share ideas and knowledge. Provide a forum to rate customer ideas for product and service enhancements in order to, confirm or modify current product plans, and turn potentially negative feedback into constructive criticism. Peer Support Community: Reduce customer service and support costs by providing a vehicle for community members to solve others' problems. Event Community: Build and maintain buzz leading up to and following an event.
- Corporate Voice Community: Facilitate a dialog with your audience in a personal, &quot;humanized&quot; voice that builds trust through ongoing conversation. User-Generated Content/Microsite Campaign: Build demand for your products and services through a contest or other viral marketing program and encourage interaction among users through content submission and voting on the submissions of others. Enthusiasts Community: Increase brand awareness by stimulating a common passion in your audience while encouraging members to share thoughts and ideas. Associations/Subscribers Community: Increase customer satisfaction through an exclusive, &quot;velvet-rope&quot; community for customers, association members, or subscribers. Loyalty Community: Enhance customer loyalty by communicating with and rewarding your top customers. Innovation Community: Generate new product ideas by encouraging customers share ideas and knowledge. Provide a forum to rate customer ideas for product and service enhancements in order to, confirm or modify current product plans, and turn potentially negative feedback into constructive criticism. Peer Support Community: Reduce customer service and support costs by providing a vehicle for community members to solve others' problems. Event Community: Build and maintain buzz leading up to and following an event.