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DIRECTV's CORE Champions Program Drives Social Intranet Adoption & Advocacy

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DIRECTV is changing the way work gets done through CORE, the company’s internal social collaboration platform. An elite group of power users, known as CORE Champions, are the driving force behind DIRECTV’s movement towards a more connected enterprise. CORE Champions were cultivated through a comprehensive training program designed to take employees new to this type of technology from novice to expert level in a matter of weeks.

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DIRECTV's CORE Champions Program Drives Social Intranet Adoption & Advocacy

  1. 1. S C E SS OR : U CS T Y D E V CRCAP N PORM R E I C ’ OEHMI SRGA DI S R TS O V SC LNRNTDPI & DOAY OI I AEAOT N AVCC A T O CE I AONC D NEPI RAN CNE E ET R E TG T R S I e r 2 1 , h Ifr t nT c n lg (T a dH ma R s u c s n al 0 1 te nomai e h oo y I) n u n e o re y o ( R ta a D R C V n e e apafr t e a l ter n wld e H ) e ms t I E T e d d lt m o n be h i k o e g o wok r a ditr a e ly e t e syc n e t n s aeifr t n res n nen l mpo e s o a i o n c a d h r nomai , l o ce t poi swi s ac a l e p r s a dk o e g , rmoea d rae rfe l t e rh be x et e n n wld e po t n h i fllitr a jbo e ig , olb rt wi i poe t e ms a drd c uflnen lo p nn s c l oae t n rjc ta , n e u e i a h t i s e tnme t g a dma a ige i. h I ta e au td me p n i ei s n n n gn mal T e T e m v lae s av r t o pafr ic dn J e Mi o ot h rP it N ws ao, ai y f lt ms n l ig i , c s f S ae on, e g tr e o u v r i me H re n gai h i c re t n a doh r, n a tes met , R wok do mirt gter u rn n tes a d t h a it n t i sa dwii t S ae on. f r l nn ter nt t e a d nr e s e n a t ks o h rP it At ai ig h i iiai s n e g i v e au t gtea pi t n , Ta dH c l cieyc o eJ et s p ot v lai h p lai s I n R ol t l h s i o u p r n c o e v v ter io fr “ o n ce E trr e” h i vs n o a C n e td nepi . i s J ewa c o e p i ryd et teu e e p r n eiofrd whc i v s h sn r mai u o h s r x ei c t f e , i l e e h p t e pea tefc l on o tee p r n e rte ta d c me t. u p o l t h o a p it f h x ei c , ah r h n o u ns e I a dt n J eofrdma ypu - sta itgae wi lg c n d io , i f e i v e n lg i h tne rtd t e a y n h c ne t n g me t p l ain ( e S ae on) c re t u ie s o tn ma a e n a pi t s i . h rP it, u rn b s s c o . n a pi t n ( e Mi o ot fc a dO t o ) a dH a pi t n ( e p l ai s i . c s f O f e n ul k , n R p l ai s i . c o . r i o c o . T lo , i me temaoi o D R C Vsb s e srq i me t. ae ) whc h th jr y f I E T ’ u i s e ur t n e ns T e eitgainfau e e a ldD R C V t e h n eter s r h s ne rt o e trs n be I E T o n a c h i u e nt c iv d rwt n d pi . y o e p r n ea ter o x ei c s h i c mmu i a he e g o ha da o t n e CR: NW AT W R OEA E WYO OK D R C V c n u tdas f lu c o t er ieitr a c mmu i I E T o d ce ot a n h f h i J v nen l o nt y isa c c l d“ OR ”i Ma 2 1 . OR wa o iial r la e t n tn e al C E n y 0 2 C E s r n l ee s d o e g y a p o i tl 7 0e ly e fo v r u d p rme t icu ig p r xmaey 0 mpo e s r m a i s e a t n s n ldn o I, R dgtl r eig a doh r a l a o tr e mss c a i T H , ii ma k t , n t e e r d p e ta a n y uh st s dv ree ly er s u c g o p . ie s mpo e e o re r u s D R C V i o eo tewol' IE T s n fh r s d la igpo ieso dgtlee io e dn rvd r f ii tlvs n a i e tr ime t evc sd l eig net n n s ri a e ei r v n ape u vd oe p r n e rmim ie x ei c e tru hsaeo-h -r tc n lg , h o g tt- f eat e h oo y t u mac e po rmmiga d n th d rga n n id sr la igc so r evc n u t e dn u tme s ri y e r h n 4 l n u tmes l i t moeta 3 mi o c so r o i teU S a dL t A r a n h .. n ai mei . n c I teU S, h i 4 ,0 - es n n h ..ter 00 0 p ro wokoc ic dn e ly e , rfre n l ig mpo e s u c nrcos p r es a doh r o t tr, at r, n te a n v n oss a smoeta 2 edr pn r hn 5 c so r aec nes moeta u tme c r e tr, r h n 1 5f l s ri lc t n , wo 7 i d evc o ai s t e e o pi r s tl ebo d a t e tr r may ael ra c s c nes i t fau igs meo tewol’ mo t e tr n o fh r s s d a v n e tc n lg , n tresaf d a c d e h oo y a d h e tf of e fr T S lsa dMak t g fc s o I, ae n i rei , n E gn eig C ne t t tg , n ie r , o tn S r e y n a H ma R s u c sa doh r e ms u n e o re n te ta . C Ema e ie s fr IE T e ly e t c n e tc l b r t, ce s n OR k s t a y o D R C V mpo e s o o n c, ol o ae a c s a d a s a eifr t nwi e c oh r n b sn s p rn r a dv n o s nmut l h r no mai o t a h te a d u ie s a te s n e d r i h lpe i s tn s a wo ka do tieo wo k,e dn t g e tr n a e n a d et g (t r n usd f r )la ig o r ae e g g me t n i p o u t i , etr e iin ma iga dice s din v t n r d ci t b t d c o - kn n n r a e n o ai . vy e s o J CNU I | IC ’ OEHMI SRGA DISOI I RNTDPI & DOAY C OSLN D E V CRCAP N PORM R ESCL TAEAOT N AVCC S T G R TS O V AN O PG 1 AE
  2. 2. D R C V d cd dt a t eiia d po me t f OR wo l b l tdt ar lt eys ln mb r f I E T e ie h t h nt l e ly n o C E ud e i e o eai l mal u e o i mi v e ly e i o d r o mpo e s n r e t: ut a s i o h u i s t u to u t n h c r i pi . r o 1 I to u eac l rl hf t teb s e swi o t o mu hwo kdsu t n ) nrd c o O E p l ai d ns aos n o c o t nt y n g r o b ev h mp c o u i n 2 Alw C R a pi t na mii rtr a dc mmu i ma a est o s retei a t f s g ) l as c l olb rt nto itr al i od r oce t o g iga o t na dt iigsrtge . o i c l oai o lnen l,n re t rae n on d pi n r nn t e is a a o y o a a s n n be h O E u p r ta i . T n R op rt . 3 E tbi teC R s p ot e m a de a l teC R s p ot e ms( e I a dH C roae ) sa l h h O E u p r ta C mmu i t n )t d tr n ter e d t s p ot h pafr a do ti a po r t o nc i s o eemie h i n e s o u p r te lt m n ban p rpi e ao o a rs u c s( e O g nz t n l h n eMa a e, o e o re i . ra i i a C a g . ao n g rC mmu i Ma a e, e h i l d nsrt n nt y n g rT c nc A mii ai , a t o Tann , t. riig ec) . TEDPI CAL G H AOT N HL NE O E T eC R ta a s me ta ti wo l “ ovrl b i ef ac mmo a s mpino ma yog nz t n h O E e m su d h t hs ud g i ” y t l– o a s n su t o f n ra i i s ao i lme t gas c l olb rt npafr T ec mmu i ge s wl f m 7 0t 1 0 f m J n t mpe ni n o i c l oai lt m. h o a a o o nt rw l y r y o o 0 o 00 r o ue o O tb r 0 2s c C R w so l c mmu i tda dpo tdt s lce d p r ns a dteew sn co e 2 1 i e O E a ny o n nc e n rmoe o ee td e at a me t, n h r a o p s f m s no la es i t ui eJ e F r u halred po me t teC R ta rai dta te uh r o e ir e d rhp o ti i . o s c l z v ag e ly n, h O E e m e le h t h y z wo l n e amoepe cit ea po c . odiea o t n H a dI c mmu i o esp t o eh r ud e d r rsr i p ra h T r pv v d pi , R n T o o nt wn r u tg te y a a o t npa ta ic d dat iigc mp ina dc mmu i t npa . nlt O tb r 0 2 J S n d pi ln h tn l e o u r nn a ag n o a nc i ln I ae co e 2 1 , C ao e o e eo t ey ht ol r a v u tia l n c lbe d pi f O E o C n ut gw srcutdt d v lpasrtg ta c uddies san bea dsaa l a o t no C R . o s ln a e r i i TEOEHMI SRGA H CRCAP N PORM O Wi t o s n so e ly e t tano C R a das lta t ma eih p e , I E T e l tdt e t h u a d f mpo e s o ri n O E n h male m o k t a p n D R C V ni e h s h l o J S t d v lpa dd l e ac mp e e sv tann p o rm d sg e t tk e ly e f m ep f C o e eo n ei r o rh n ie riig r g a v e in d o a e mpo e s r o n vc t e p r u eso J ei amatr f e s o ie o x et s r f i n v t o we k . e Gv nter a t x ein ewi lree trr ed po me t o J e J S k e ta s l t iigu es ie h i p s e p r c e t ag nepi e ly ns f i , C n w h t i y r nn s r h s v mp a o teme h nc o u igJ ewo l n t ee o g t c u etes i i wokh bt ta wo l rs li nh ca i f s s n i v ud o b n u h o a s h hf n r a i h t ud e utn t s vrl d pin T a he etevs no aC n e tdE trr e J S n e e t d l e at iigpo rm i a o t . o c iv h io f o n ce nepi , C e d d o ei r r nn rga a o i s v a ta n t nye up e e ly e wi tetc nc l kl n c sayt p r c aeo C R , u as h le h t o o l q ip d mpo e s t h e h i s i e e s r o at i t n O E b t l ep d h a l s ip o t ce t tevs no “ y teC n e tdE trr ew sab t r a t wok o rae h io f wh ” h o n ce nepi i s a et w y o r. e C ok nq e p r a h e o d a i s r r iig n n e t z d le d s r o e o v o r J S to au iu a p o c b y n b scu e tann a dic n iie al n u e st b c mep we u e st r u ha a v c tsp o r m k o a “ OR C a in . T eC EC a in p o r m s r h o g n d o ae r g a n wn s C E h mpo s” h OR h mpo s r g a e o r dC Esmo t ciea de g g du e st b c mec mmu i la e st r u ha v n e mp we e OR ’ s at v n n a e sr o eo o nt e d r h o g d a c d y tann o p ru ie t a icu e c mmu i ce t n g o ha dma a e n , d r t nb s r iig p o t nt s h t n ld d o i nt r ai , r wt n y o n g me t mo e ai o et p a t e , n c a g ma a e n s ist h l t er o r ci s a d h n e c n g me t kl o ep h i c mmu i me e sma et eta st nfo l nt y mb r k h r n io r m i co e , i e wo kn h bt t o e a dc l b r t ec mmu iaino C E ls d sl d r ig a i o p n n ol o ai o o s a v nc t o n OR . C a n h d h OR h mpo s r iig r g a n ae tb r 0 2 n ei r d r iig o v J S lu c e t eC EC a in tann p o r m i lt Oco e 2 1 a dd l e e tann st a v r t o D R C V d p rme t a dlc t n . na dt n t eH C r o aeC mmu iain ta a a i y f I E T e a t n s n o ai s I d io , h R o p r t o e o i nc t s e m t o D R C V lu c e t ec mmu iainpa t a n u c t er la eo C Et t ee t ep p lt na IE T a nh d h o nc t o ln o n o n e h ee s f OR o h n i o uai r o t DR C V IE T. J CNU I | IC ’ OEHMI SRGA DISOI I RNTDPI & DOAY C OSLN D E V CRCAP N PORM R ESCL TAEAOT N AVCC S T G R TS O V AN O PG 2 AE
  3. 3. T eC R C a in p o rm ic d d4manc u s s h O E h mpo s r g a n l e u i o re : 1 B scUs rT an n : nr- v l ietc nc lriigt e a l al s r t sat at iaig ) ai e r iig E t l e J ye v e h i t nn o n be lu es o tr p r c t a a ip n i tec mmu i a dce t gc ne tnC R . nh o nt n rai o tn i O E y n 2 Gr u Ma a e T a n n : n e me it tann fr n itr se , cieu e so C E ) o p n g r r i i g I tr dae r iig o a y n e e td a t v s r f OR t a wa t oce t t er wnc mmu ie . o isc v r dicu e u ec s sfr a iu h t n t r ae h i o o nt s T pc o e e n ld d s a e o v r s i o d p rme t a db s p a t e fr o e a t n s n e t r ci s o c mmu i ma a e n . c nt y n g me t 3 P o e t T a n n : n e me it tann fr r u ma a e st a wa t ola nh w t u e ) r j c s r i i g I tr dae r iig o g o p ngr ht n t er o o s J esp oe t n g me t a a it st e h n ep o u t i wi i t er e ms i ’ r jc ma a e n c p bli o n a c r d ci t t n h i ta . v ie vy h 4 C EC a i n W o k h p P we - s r r iigfr ciec mmu i ma a e s ) OR h mp o s r s o : o ru e tann o a t v o nt y ngr t a r c g iet ev let a C Eb ig t D R C V T pc c v r dicu ea v n e h t e o nz h au h t OR r s o I E T . o is o e e n ld d a c d n c mmu i ma a e n , e p r s c s a ay i, n b s p a t e fr ann a o t n o nt y n g me t d e e u e a e n lss a d e t r ci s o g iig d p i c o a dp riiainwi i C E n at p t c o t n OR . h r e eo e n ei r d n v i b ss n o e e a d e e e o 2 1 . o c Ca s swe ed v lp da dd l e e o aplt a i i N v mb r n D c mb r f 0 2 On e ls e t eca s swe e“u e , t e we ed l e e i p ro a dt r u hd z n o we ia s a dC E h ls e r t n d” h y r ei r d n e s n n h o g o e s f bn r, n OR v C a in wo k h p we eofr di p ro o l fr h s wh h dc mpee t eb sclv l n h mpo s r s o s r f e n e s n ny o t o e o a o ltd h a i- e a d e e o eo t eitr dae lv l r r q ii tann s T eJ S ta ta ee wi k yH ta me e s n f h n e me it- e p e e ust r iig . h C e m rv ld t e R e m e e h mb r la igt eC Ea o t nsr tg t v r u lc t n t d l e t etann sd r gt ef s q a tr e dn h OR d p i tae y o a i s o ai s o ei r h r iig u i h i t u re o o o v n r o 2 1 . e 50 0D R C V e ly e atn e et e i- e s no o l etann ,n ldn n a l f 0 3 Ov r ,0 I E T mpo e s te d d i r n p ro r ni r iig icu ig e r h n y 5 0wh c mpee t eC a in lv l r iig 0 o o ltd h h mpo - e tann . e n e O E h mpo s o ltd h r nn ei , h y r n i a e e o n xl i O E o uv nt y O c C R C a in c mpee tet iigs r s te weeivtdt a e c s eC R c mmu i t s aew r tr s lso slan d a die st go teu eo C R . O EC a in c udas u e o h r a soi ,e s n e r e , n d a o rw h s f O E C R h mpo s o l l s e o tec mmu i t g t u p r f m teC R ta a dter e r wh n v r h ye c u trda i u . h o nt o e s p ot r y o h O E e m n h i p es e e e te n o nee n s e s C R C a in c niu t dietego ho C R a dh l D R C V a he ei vs nfr C n e td O E h mpo s o t e o r n v h rwt f O E n ep I E T c iv t io o a o n ce s i E trr e a dteC R T a rg lr rc g i sisr me tl h mpo si p ro a s no- v l tf nepi , n h O E e m e ual e o nz n t s y e u na C a in n es n t e irl e saf e me t g a di bo sp se t C R ’ itr a p bi c mmu ie . ei s n n lg o td o O Es nen l u l o n c nt s i “ e eo igo r o n ce E tr r esr tg ao gwi pa nn h w t D v lpn u C n e td n e p i ta e y ln s t ln ig o o h d iea o t no C Ec aln e u t t ikdf r n l a o t o wetpc l r v d pi o f OR h l g d s o hn i e e t b u h w e f y yi l ay e g g o r r fre J SC n ut gs x e in eh le u mo ec a l a d n a e u wo ko c . C o s ln ’ e p r c ep d s r l r n i e e y q i l ie t yt er a o s e pea dta wo l r ss t e en w wa s f uc y d n i h e s n p o l n e ms ud e it h s e k f yo wo kn . r t a ac n ut n ,h J Sta me e s r tu p rn r r ig Mo e h n o s l tt e C e m a mb r we e r e a t e s –n t nywiigt la no r u ie s u, s i o t n l e p r n eh w o o l ln o e r u b sn s b tmo tmp ra t , x e i c o l y e o r mpo e s r e c d y B l igt esa u q owi u ,h yh le u u e ly e wo k a h a . y i n h t ts u v t s t e ep d s h e g g e ly e i n w wa s f r igt r u hc mmu i t n ,r iig n a e mpo e s n e y o wo kn h o g o nc i s tann ao a dp e - f e c t ci . t o t h m, wo lnt a et ea o t nr ts n e ri l n e a t s Wi u t e we ud ’h v h d p i a e nu c h o a dR t a wer fru a et h v td y n OI h t ’ o tn t o a e o a . e ” Mih e A c a l mb o e c r z wiz S n o Ma a e , o p r t C mmu ia in a d Die st & I cu in e ir n g r C r o a e o nc t s n o v ri y n l so DI E T R C V RSL E T US Fo O tb r 0 2t A r 2 1 , mb rhpi C R ge f m 10 0t o e 80 0 H n rd o a t e rm co e 2 1 o pi 0 3 me es i n O E rw r l o ,0 o v r ,0 . u de s f ci v go p wi i C R c nco sb t og nz t n l n g o rp i b u d r s( i manann a po r t ru s t n O E a rs oh ra i i a a d e ga hc o n ai whl h ao e e itiig p rpi e a s c r y, l wigD R C V e ly e t ma efse d c in u igb t r nomain a dt big e u i ) al n I E T mpo e s o t o k a tr e io s s s n et ifr t , n o r e e o d so a dg o rp i dvd sta s p ot h c mp n ’ bo d r utrlrn io t b moec l b rt e i s n e ga hc iie h t u p r te o a y ra e c l a t s in o e r ol oai l s u a t a v a dc so rc nr i i woksra . A ars lo po iigt iiga teb s ,neme it a d n u tme-e t c n t i s r t ms s e ut f rvdn r nn t h a i itr dae n e a c a v n e lv l a di lme t gamut sa e od r o d a c d e es n mpe ni , n l-tk h le c mmu i t n c mp in D R C Vsa o t nrt i nc i s a ag , I E T ’ d pi ae ao o o ao h h si rv da dv r u og nz t n wi i D R C V aen w i tepa nn sa e t e tn C R a mpo e n ai s ra i i s t n I E T r o n h ln ig tg s o xe d O E u a eb y n teiia d po me t o1 ,0 . s g e o d h nt l e ly n t 00 0 i J CNU I | IC ’ OEHMI SRGA DISOI I RNTDPI & DOAY C OSLN D E V CRCAP N PORM R ESCL TAEAOT N AVCC S T G R TS O V AN O PG 3 AE
  4. 4. YU JEATE ORI PRNR V FROI BS E RSL O SC LUI S E T A N S US ORLNSNLD: U CETI UE I C CNE WT U ONC I S T H js o s ln .o c c n ut gc m i fc b o .o js o s ln a e o kc m/ c n ut g c i l k dnc m/o a y jsc n ut g g o p ic i e i.o c mp n / -o s ln - r u - n c i n @J S S c l C _ oi a ( 5 )9 7 0 0 8 8 4 -1 1 J S C n ut gG o p I c C o s ln r u , n . i 2 7 VaD L V l , ut 2 6 7 5 i e a al S i 0 e e D l rC 9 0 4 e Ma, A 2 1 C ONS L I U TNG P R NE AT R J CNU I | IC ’ OEHMI SRGA DISOI I RNTDPI & DOAY C OSLN D E V CRCAP N PORM R ESCL TAEAOT N AVCC S T G R TS O V AN O PG 4 AE

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