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Top of the Stack Resumes: 5 Ways to Break Through a Noisy Job Market

Top of the Stack Resumes: 5 Ways to Break Through a Noisy Job Market



Job boards and social networks like LinkedIn and Twitter have collapsed candidate search time giving managers quick access to the industry’s best, brightest. A high unemployment rate, off-shoring, ...

Job boards and social networks like LinkedIn and Twitter have collapsed candidate search time giving managers quick access to the industry’s best, brightest. A high unemployment rate, off-shoring, company down-sizing and cost-cutting is making competition fierce for the available jobs. With a candidate surplus and technological and cultural advances, hiring managers are now riddled with hundreds or thousands of resumes for even one position.

Crisp, compelling, “at-the-ready” resumes are essential for every professional in this competitive job market. Will your target hiring manager find you among thousands in the stack?

Take a look at the research on these resume stats:
- 10-200 resumes are generated per want-ad
- 80% of candidates are screened solely with the resume
- 1 in 245 resumes result in an interview
- 3 seconds make-or-break a positive 1st impression
- 10-30 seconds are spent to review 1 resume
- Less than 1% of the managers keep or respond to unsolicited resumes

Join us for a free online workshop to discuss “Top of the Stack Resumes: 5 Ways to Break Through a Noisy Job Market.” We'll discuss methods for building high-impact resumes including personal branding, self-assessment, resume messaging strategies, and a step-by-step approach to upgrade your resume for immediate impact.

Christine Farmer, Founder/Principal Consultant

Since 1999, our expert, Christine Farmer, has professionally coached executives and professionals on career strategies, resume messaging, interviewing and job search skills. With fifteen years in high-tech marketing, finance & product management, she offers her clients a business-minded, numbers-based approach to resume development. She holds degrees in Finance and an MBA from Boston University.



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    Top of the Stack Resumes: 5 Ways to Break Through a Noisy Job Market Top of the Stack Resumes: 5 Ways to Break Through a Noisy Job Market Presentation Transcript

    • Top of the
      Stack Resumes
      Webinar Presentation
      July 8, 2009
      Presenter: Christine Farmer, Resumes for Results
    • About JCSI
      JCSI is a recruitment consulting firm working with emerging companies and Fortune 1000 organizations
      CareerAssist initiative to offer guidance and information to the candidates we work with
      Facebook Page
    • Top of the Stack Resumes
      5 Ways to Break Through
      a Noisy Job Market
      Christine Farmer
      Founder/Principal Consultant
    • Agenda
      Break Through the Noise
      Job Search Challenges
      Branding YOU, Inc.
      5 Ways to the Top
      Resume Components
      Resume Goal and Purpose
      Content and Format
      Market & Self-Assessment
      Writing for Impact
      Ready for Hire!
    • Job Search Challenges
      Economics of supply & demand
      Stand-out in a noisy job market
      Avoid the “black hole”
      Employers seek best-of-the-best
      The most important document in your career
    • Interesting Facts…
      3 seconds to make a positive impression
      10-30 seconds to review a resume
      1-in-245 resumes result in an interview
      80% are screened solely with the resume
      < 1% keep or respond to unsolicited resumes
      84% say <5years experience for 1 page
      80% say a cover letter is important
      100% expect Thank-You notes
      80% of jobs landed through networking
      Source: Association for Job Search Trainers., Charlotte Community College
    • 8 Laws of Personal Branding
      Source: Peter Montoya - http://www.petermontoya.com/mt_who_and_what/index.asp
    • Branding YOU, Inc.
      • Self-Assessment
      • Know yourself, your competition and your value-proposition
      • Create a compelling story about YOU
      • Experiences, talents, attributes, skills
      • Passions, values, work ethics
      • Your message communicated consistently
      • Across multiple venues, vehicles and media
      • Resume – hard copy, on-line, modified versions
      • Social networking – LinkedIn, Facebook, Twitter, etc..
      • Elevator pitch – personal/professional networking
      • Success is achieved when it…
      • Invokes a positive reaction and action is taken!
    • 5 Ways - Getting to the Top…
      Illustrate your unique value proposition
      Make key points early AND upfront
      Select formats to show off strengths
      Use text that makes a human connection
      Strategic execution -“confluence of contacts”
    • Resume Goal and Purpose
      Get to “Wow!”
      3 seconds for a GREAT 1st impression
      Convince the reader to TAKE ACTION
      Get the call and in the door NOW!
      An “Ad” about YOU…
      Make YOUR story come alive!
      Not an autobiography or job description
      Unique and quantified qualifications, skills, expertise
      RESUME - “U” before “ME”…
      Convey how you “perfectly match” the job/company needs
      Professional virtues, style and company “fit”
      Format type reflects job targets
    • Content
      Honest, accurate, verifiable
      Action words, your “vernacular” & personality
      Expertise and Experience
      Industry standard disciplines, practices, tools, methods
      Your innovative solutions, strategies, tactics
      How did you made a difference?
      What value did you create?
      What YOU did that NO ONE ELSE accomplished?
      Accomplishments – S-O-A-R
      (O)pportunity and obstacles
      (A)ctions taken
      (R)esults - size, scope, depth, reach
    • Format
      Chronological vs. Functional vs. Combination
      Easy to read
      Spell and Reality
      2 pages (CV/Technical+ and Legal -)
      Text, titles, bolding, underlines
      Hardcopy - MSWord, Adobe
      Online - ACSII Text, Scannable
      Internet Presence -LinkedIn, Twitter, Facebook
    • High-Impact StructureChronological/Combo
      Education, Prof. Development, Training
      WOW ZONE
      1001 Avenue of the Americas  New York, New York, 01001  555-121-5554 johnstarr@nyc.com
      Accounting Management – Financial Management – Controllership
      A senior financial manager with exceptional leadership and keen business partner skills. Manages and influences with accountability and accuracy. Results-driven and focused on improving operations and efficiencies. Makes tough decisions under high-pressure.
      • Appointed and served as Financial Advisor to CEO/Owner of privately held $800 million corporation.
      • Maximized owner’s net worth by 20%. Realized more than $10 million in savings and efficiencies.
      • Researched and identified oversight in charge-back expenses to Fortune 500 customer. Recouped $4 million to the bottom-line.
      • Advised and managed $5 million loan repayment in only 6 months. Ensured proper financial reporting and integrity of operations.
      • Investigated and secured $1 million in overdue sales taxes from commercial rental property. Repayment saved 5% annually.
      • Served as Commander in U.S. Army National Guard. Directed 35-soldier Medical Evacuation unit in Bagdad, Iraq for 12 months
      • Piloted black-hawk helicopter. Managed 108 emergency rescue operations for United States service men and women.
      Accounting ManagementFinancial ManagementControllership
      General Ledger Accounting Planning, Analysis & Reporting Sarbanes-Oxley & GAAP
      Cash Management Budgeting & Forecasting Policies & Procedures
      Account Reconciliation & Closing Variance and Investment Analysis Internal/External Audits
      Foreign Subsidiary Consolidation Productivity & Cost Controls Tax Preparation & Filings
      STARR INTERNATIONAL WORLDWIDE COMPANIES,$800 million accounting firm. New York, New York
      Financial Advisor to Chief Executive Officer 2003 Present
      • Directed accounting & financial management functions. Executed due diligence in accounting principles, practices, procedures.
      • Managed general ledger accounts and reconciliations, monthly closing schedule.
      • Led cash management operations, fixed assets, loan covenants, accounts receivable/payable and payroll.
      • Prepared for executive review monthly, quarterly and annual forecasts, budgets, reports and financial statements.
      • Coordinated audits in compliance with GAAP regulations with no significant findings or commentary.
      1001 Avenue of the Americas  New York, New York, 01001  555-121-5554 johnstarr@nyc.com Page 2.
      Finance Manager 2000-2003
      • Managed non-core business interests, real estate, personal assets, retirement, succession and tax planning for S-Corporation.
      • Directed accounting management for $10 million real estate (commercial and residential) and leasing company operations.
      • Provided real estate investment analysis and coordinated purchase transactions with owner, property managers & legal counsel.
      • Directed estate planning including, grantor retained annuity trusts, investment trusts, leasing and offshore entities
      WHITE & WHITNEY ASSOCIATES, Certified Public Accounting firm. New York, New York. 1998-2000
      • Supervised staff on audit engagements including non-profit, government agencies, and government compliance.
      • Reviewed and prepared federal and state income tax returns; individual, partnership, S-Corporation, and corporate returns.
      STERLING, GOODMAN AND HOOVER,Certified Public Accounting firm, New York, New York 1996-1998
      Senior Accountant
      • Compiled and audited various organizations, including commercial real estate property management and construction
      • Planned, organized and served as in-charge accountant for $200M corporation.
      • Analyzed and prepared interim and yearly financial statements. Forecasted and reported profit-and-loss and cash flow.
      • Compiled comprehensive reports for submission to state agencies.
      • Oversaw monthly G/L closing entries, ADP payroll system and sales and use tax compliance.
      UNITED STATES ARMY NATIONAL GUARD, OTIS ANGB, Cape Cod, Massachusetts 1998 – Present
      Major, Commander of Medical Evacuation Company.
      • Dedicated 22 years of service, including 17 years as a commissioned officer.
      • Deployed as Commander of 35-soldier MedEvac unit in Bagdad, Iraq in support of Operation Steel Curtain Mission.
      • Trained as black-hawk pilot.
      Certified Public Accountant (CPA), State of New York, 1997.
      Bachelor of Science, Business Administration, Union College, 1996.
    • Get Started…or Re-started
      Research your target companies and jobs
      Strategic inner work
      Professional inventory strengths and weaknesses
      By section, ask questions to reveal answers
      Choose the optimal format for your message
      The Pay Off…
      Builds your confidence in the mission
      Prepares key messages for resume and the interview
      Primes “your” differentiation in “company’s” terms
    • What companies are you targeting?
      • What companies are hiring? What jobs are available?
      • Job boards
      • Company websites – Direct and Agents
      • Network with companies and employees via LinkedIn, Facebook, Twitter
      What titles and job descriptions interest you?
      What is the job description terminology?
      Convert company specifics to new target
      Find examples of resumes with same targeted job description
      Skills, talents, accomplishments, experience
      Market Research
    • Self-Assessment
      • What…
      • are your goals – short and long term?
      • new or existing responsibilities will you experience?
      • skills do you have vs. need to develop?
      • makes you unique or extraordinary?
      • Inventory of your skills vs. job requirements
      • “T” account and map 1-for-1
      • Maximize your job prospects
      • Step out of your comfort zone
      • Transfer your skills into jobs available
      • What job titles are you targeting?
      • Exact
      • Modified
      • New
      • Will this job be at the right level?
      • Next position – and long term?
      • Short-term win – long term obstacle?
      • Or survival…
    • Take Inventory
      Job Description
      Your Experience
    • Write for Impact
      Education, Prof. Development, Training
      WOW ZONE
    • Headline
      Your marquis to attract a hiring manager/agent
      May match job description title exactly, if qualified
      Use industry standard titles vs. internal company titles
      Objectives are less popular -“Me” vs. “company-centric”
      Directs reader to your key areas of expertise
      3 major areas may be re-prioritized based on job sought
      Powerful impact if “spot on”
      MARKETING MANAGEMENT Industry Innovation • Turn-Key Execution • Achieves Results
    • Summary
      A short paragraph about your “fit”
      List 2-3 major functional areas of focus and experience.
      How many years in this area?
      What are the major transferable skills?
      Knowledge, methodologies, tools, techniques
      Who did you work with, engage, support?
      Customers, partners, vendors, executive clients
      What personal virtues best describes you?
      Determination, perseverance, enthusiasm, drive, collaboration, innovation, dynamism, clear communications, analytics etc…
      Action Word List - http://owl.english.purdue.edu/owl/resource/543/02/
      Senior marketing leader • Big-picture thinker with creative, recurring, results-driven tactics • Innovates break-through, “first-in-industry” campaigns • Passionate execution and precision • On-strategy, on-time, on-budget • Pragmatic acuity in business, financial, project and management • Articulate, fact-based negotiator, decision-maker, influencer across management levels.
    • Key words to match up with requirements
      List 2 or 3 columns with strategic major headings
      Left column is usually the highest priority
      List models, methods, procedures, standards, functions, tools, techniques, processes, models, metrics, industry standard practices, protocols, systems, technologies
      Areas of Expertise
    • Big, bold career-making achievements
      3-5 major efforts – in scope, depth and numbers
      Success stories despite obstacles and road-blocks
      Bottom-line value - revenue, savings, productivity, efficiencies, expansion, consolidation
      “Attaboys” and any other testimonial “quotes”
      (S) Field needed technical training. Only 1 in 3 techs receive proper training from Corporate
      (O) $250K funding eliminated for travel & materials
      (A) Suggested and developed web-based training
      (R) 300 field techs trained. Customer satisfaction increased from 60%-95%. Revenue increased 20%. Other areas interested.
      Proposed and created company’s 1st web-based training series – 48 US; 4 in AMEA; 12 in Europe in 3 months. Preserved $250K in expenses. Revenue increased by 20%. Customer satisfaction ratings increased by 58%.
    • MARKETING MANAGER January 2003 – Present Electronics, Inc.,a $225M global consumer electronics provider. New York, NY.
      Developed and executed innovative marketing strategies, plans and programs, including, branding; pricing and positioning; advertising; merchandising; communications and channel programs. Managed $2.5M budget.
      • Led new, worldwide product launch team. Achieved$5M in new sales - 175% revenue increase revenue in 3 years; 10% average market share growth.
      • Developed company’s 1st integrated, promotion calendar and planning tool. Increased sales efficiencies by 98%. Reduced $1M in headcount and operating costs.
      Value-add to get the job done
      Titles, company names and dates
      1 sentence describing the company
      2-3 lines job, focus, responsibility, scope, budget, size.
      3-6 bullets on key experiences with bottom-line impact
      • What was the experience? What was the deliverable or solution?
      • Who benefited? With whom did you support, leverage, engage, optimize? How was this managed, communicated, resolved?
      • Ask “WHICH RESULTED IN?”…for each bullet
    • Last, But Not Least…
      Education, Prof. Development, Training
      Dates may be removed based on circumstance
      Scientific or technical professions may lead on page 1
      Professional Honors/Commendations/Awards
      Scope and reason for achieving award
      Personal Achievements vs. Interests
      Separate section
      Based on relevance or illustration of your message, brand and differentiation
    • Ready for Hire!
      Branding …in review
      Develop and execute your job search strategy
      After you land the interview …
      Touch-base and prep your references
      A marathon – not a sprint – but perseverance pays off!
    • Your Questions
      Submit your questions in the box on the right of your screen
      Thank You!
      Christine Farmer