Get Noticed Get Hired Webinar

JCSI CareerAssist Webinar:
Get Noticed, Get Hired
Presenting Yourself In An Open Job Market
Dave McKeon, Brian Cavoli, and
Pedro Silva
September 9, 2009

Presenters
Dave McKeon, GameOn LLC is an Executive, Business & Career Coach
Brian Cavoli, JCSI is Director of Marketing and Social Media Strategies
Pedro Silva, JCSI Candidate Relationship Manager/
Communications Strategist

Welcome to a Whole New Job Market
Today’s job market is one of high visibility. We live in a try before you buy society.
Social Media allows candidates and companies to look deeper and learn more about each other before a commitment is made. But you already knew that.

What’s Changed?
Transparent Job Market
The Customization Trend
Accelerated selection process
The Google Age
Show me the value!
5 to 1 candidate to job ratio
Influence of Social Technologies
Overwhelmed Job Boards

Resume’s Role Past & Present
Then
Resume was candidate profile
Resume set the expectations
Assumptions confirmed or denied through interview process
Resumes often preceded applicant
Limited presentation options
Now
Resume is a support document in overall candidate profile
Presentation options virtually unlimited
Background often researched prior to seeing resume

Try Before You Buy Society
It is getting more common for people look at reviews before making any purchase. That behavior has made its way to the job market.
LinkedIn Recommendations

Social Media Opens Doors
With social media you can connect with people over common interests before ever meeting them in person. Cold calls can become warm leads.
Do you take advantage of the opportunity to connect with others?

In Person Networking
Social media offers an enhancement to in person networking, not a replacement. Get out and meet people.
When appropriate, putting a face to a name:
Fosters trust
Makes the connection more memorable
Gives an impression of your ability to interact with people
Did you know that twitter users are increasingly getting together for a

Where Can I Meet People?
You can visit sites like www.job-hunt.org and www.meetup.com to find groups in your area. Libraries are also a great place to network with people. You can then follow-up with them using social media and expand your network.
I have 1,000 friends on Facebook.
So are you on Twitter?

What’s Holding You Back?
Common Concerns:
Fear of technology
Lack of control once information is “out there”
Not the “networking type”
Too many options
Confidence
Not a good writer
Not enough time

Why should you get “out there”?
That’s where the recruiters are going
Companies are using social media outlets to engage candidates
We are in the Google age (There’s an expectation to find information on people.)
Easy way to stay in touch with all of your contacts.
Many job opportunities are moving to social platforms
Where have you been looking?

How Do You Get Started?
Many people have signed up for one online network or the other, but have not taken full advantage of what they have to offer. We call this a “false start”. Is this you or someone you know?

Getting Started (Continued)
Find friends or colleagues that are using social media and ask them to help
Revisit inactive accounts or sign up to one of the major outlets where you are most likely to know people
Start listening and when you’re ready, contribute to the conversation

How Do I Get Noticed?
The key is to SHARE! If you are adding value, you will get noticed.

It’s a BIG World Out There

Why It Matters?
This is your opportunity to impact the people you want to attract by demonstrating what you contribute to your industry. It’s as simple as nature. Just ask yourself:
Is my content impactful?
Is my content neutral?
Is my content working against me?
Clue: You’re going for A!
Funny picture. Simple fact. When you plant good seeds in good soil and give them what they need, they will grow. The same is true for networking. Try it and see.

What Is Good Seed?
If it adds value to others it’s good. Share what you know and learn.
You can build a website like www.rorycullen.com to show an employer what you have to offer.
You can find your calling.
(Started by a candidate trying to find a job.)
You can help others.
(Started with a single tweet)

What Is Bad Seed?
We’ve all heard the horror stories. So think if you would want an employer or future coworker reading it. If not, press delete or keep your settings private.
If this is you , it’s not too late. Just remember one word:

I’m Noticed. Now What?
SOME THINGS CHANGE, WHILE OTHERS REMAIN THE SAME
No matter how you get your foot in the door, once you’re in always:
Dress appropriately
Arrive to interview on time
Speak clearly
Confirm with references
Listen Attentively Respond Accordingly (LARA)
Confirm follow-up
Send Thank you notes

Final Notes
Never before have so many mediums for influence been accessible.
This is an unprecedented opportunity to expand your network
The key to making lasting connections is to create value for others
Your online presence is a window in your world
SO
GET NOTICED AND GET HIRED!

Questions?

Contact Information
Dave McKeon, CBC, PCC
davem@gameonllc.com
800-467-0551
www.gameonllc.com
Brian Cavoli
bcavoli@jcsi.net
888-JCSI-INC
www.jcsi.net
Pedro Silva
psilva@jcsi.net
888-JCSI-INC
http://jcsicareerassist.wordpress.com
www.jcsi.net

Get Noticed Get Hired Webinar

by JCSI on Sep 09, 2009

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Get Noticed Get Hired Webinar — Presentation Transcript