SEO Foundations
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SEO Foundations

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Make sure you know how to create the best foundation for your website to enhance your chances of being found online. For more details about online mareting go to www.jckmarketing.co.uk

Make sure you know how to create the best foundation for your website to enhance your chances of being found online. For more details about online mareting go to www.jckmarketing.co.uk

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SEO Foundations Presentation Transcript

  • 1. Is your website an Oasis?
  • 2. What do Search Engines want? On page Off page Socialfoundation linking Reputation
  • 3. Panda = On-page Foundation Look at these 2 things: Now look at these 4 things!Configuration  Health  Traffic & Search  Optimisation
  • 4. ConfigurationThis is the foundation…stuff you set uponce and then forget about:  Geographic Targeting  Sitelinks – you can demote certain ones  URL Parameters – leave alone unless you know what you are doing!  Change of URL or Server
  • 5. Health… it’s really important Site Speed Is yours up to scratch? Site Errors 404 pages, DNS errors Malware
  • 6. Traffic and SearchHow users move to yoursite and through yoursite…• Internal Link Structure dynamic works the best• Average Visit Duration number of pages read• External links from other websites
  • 7. Optimisation Your meta data and keywords Title Tags and Description make them unique Match keywords to individual pages Do not over-optimise writefor the user experience and not Google
  • 8. On and off pageconvergence Content is King!You need to product fresh unique content on your website that you candistribute around the web
  • 9. And now for the Penguins!
  • 10. Off page Links Social Blog networking post sites Social Article bookmark sites sites Photo Presentat sites ion sites Video Podcasts sites
  • 11. ReputationSocial Signals play a big part
  • 12. Anyquestions?