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Make sure you know how to create the best foundation for your website to enhance your chances of being found online. For more details about online mareting go to www.jckmarketing.co.uk …

Make sure you know how to create the best foundation for your website to enhance your chances of being found online. For more details about online mareting go to www.jckmarketing.co.uk

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  • 1. Is your website an Oasis?
  • 2. What do Search Engines want? On page Off page Socialfoundation linking Reputation
  • 3. Panda = On-page Foundation Look at these 2 things: Now look at these 4 things!Configuration  Health  Traffic & Search  Optimisation
  • 4. ConfigurationThis is the foundation…stuff you set uponce and then forget about:  Geographic Targeting  Sitelinks – you can demote certain ones  URL Parameters – leave alone unless you know what you are doing!  Change of URL or Server
  • 5. Health… it’s really important Site Speed Is yours up to scratch? Site Errors 404 pages, DNS errors Malware
  • 6. Traffic and SearchHow users move to yoursite and through yoursite…• Internal Link Structure dynamic works the best• Average Visit Duration number of pages read• External links from other websites
  • 7. Optimisation Your meta data and keywords Title Tags and Description make them unique Match keywords to individual pages Do not over-optimise writefor the user experience and not Google
  • 8. On and off pageconvergence Content is King!You need to product fresh unique content on your website that you candistribute around the web
  • 9. And now for the Penguins!
  • 10. Off page Links Social Blog networking post sites Social Article bookmark sites sites Photo Presentat sites ion sites Video Podcasts sites
  • 11. ReputationSocial Signals play a big part
  • 12. Anyquestions?