Not Your Typical Marketing Services Firm J Christine Feeley, Principal ■ 570-574-6089 ■ JCFeeley@ampmarketing.com
What’s Different? Marketing with Accountability: A financial framework: focused on optimizing the impact of a marketing organization & marketing plan Strategic &Tactical Initiatives Prioritized by Greatest Revenue Impact Revenue acceleration Decreased marketing expense budgets More reliable revenue forecasting.
Our Philosophy: Time Tested “While 90% of the results are being produced by the first 10% of events, 90% of the costs are being increased by the remaining and result-less 90% of events." Peter F. DruckerHarvard CollegeManaging for Business EffectivenessMay-June, 1963
Business Impact-Case StudyActual Results Results for a $475MM telecom : Budget reductions were implemented without compromising the highest impacting revenue generating initiatives
Budgets were tracked in real time & consistently matched finance
Reduced Performance Risk: Under-performing campaigns were modified in real time vs. after-the-fact
Campaigns response: 2% or > avg.
Campaign conversion: 45-50% avg. (up from 30%)
Campaigns always hit expense to revenue ratio( $1: $4 or >) In bound Channel hold time occurrences decreased from 30% to 2-3% CSR confusion significantly reduced, training prioritized based on product/campaign revenue impact Sales and marketing teams operated with twice the efficiency.
Business Impact-Case StudyActual Results Results for a $375M Integrated Data & Communications company: ALL product and service revenue goals met or exceeded sales objectives for 3 consecutive quarters Budgets reduced 26% without compromising revenue objectives Campaign ROIs generated an average of $1:$8 Conversion rates increased by 30% Contract renewal rates increased by over 50% Operational Reporting for Marketing, Sales and Finance were consistently aligned
AMP Marketing has Assisted Many Companies Establish a High Performing Marketing Department. Ask Us How We Can Help Your Organization: J Christine Feeley, Principal 570-574-6089 JCFeeley@ampmarketing.com