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Sims 3 pets summary

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  • 1. Sims 3 Pets October 2011
  • 2. Key Campaign information Environment/Panels 350 Mall 6 Sheets Other Media Key Campaign Objectives Boost awareness of the new Sims 3 Pets games and drive engagement with the brand Drive usage and consideration of both the Sims 3 and Sims 3 Pets Create consumer interest
  • 3. Spontaneous Brand / Title Awareness The mall campaign drove top of mind awareness of both Sims 3 and Sims 3 Pets +61% Poster Recognisers +66% Poster Recognisers Q23 Please list all of the recent and upcoming video game releases you can think of. Source: Dipsticks Sims 3 Mall Research 2011
  • 4. Spontaneous Advertising Awareness The campaign proved noticeable amongst the target audience +60% Poster Recognisers +63% Poster Recognisers Q24 And please list all of the recent and upcoming video game releases which you have seen advertising for recently. Source: Dipsticks Sims 3 Mall Research 2011
  • 5. Malls key at driving increase in advertising awareness +125% Q27. You indicated that you have seen or heard advertising for the following video games recently (Sims 3 Pets); in which of the following places did you see this advertising? Source: Dipsticks Sims 3 Mall Research 2011
  • 6. The campaign drove pre-orders of Sims 3 Pets Q31. Which out of the following video games have you ordered or do you intend to pre order online? Source: Dipsticks Sims 3 Mall Research 2011
  • 7. The campaign worked to drive key statements for the Sims 3 portfolio Q32 Using a scale of 0 – 10, where 0 is ‘not at all accurate’ and 10 is ‘very accurate’ how accurately do each of these statements describe Sims 3 / Sims 3 Unleashed/Pets? Source: Dipsticks Sims 3 Mall Research 2011
  • 8. Summary • Significant shifts in awareness with Malls highest attributed media • Indication that campaign has worked to drive players to the Sims brand & future purchase intent for Sims 3 Pets • The campaign also worked at strengthening perceptions of the Sims 3 brand
  • 9. Want to find out more? Contact the JC Decaux research team to find out how the campaign performed across other metrics including creative diagnostics and more about our mall audience
  • 10. Want to find out more? Contact the JC Decaux research team to find out how the campaign performed across other metrics including creative diagnostics and more about our mall audience

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