1. LUXURY WATCHES CATEGORY
Market Overview:
• Despite Europe’s economic gloom, the luxury watch industry
reported record sales in January 2012
• Growth in total value was driven by watches costing more than
£2,000, which showed an upturn of 21%
− Gold watches accounted for almost half of the total increase
• The recent boom appears to be driven primarily by men wanting
something that is technologically impressive as well as
aesthetically pleasing
JCDecaux Airport Passengers:
• JCDA has a higher profile of key consumers than luxury press
− Heathrow has a higher profile of key consumers than competitor
magazines
• JCDecaux Airport passengers have a higher propensity to
purchase luxury watches
• JCDA passengers expect to see luxury advertising at the airport
• They are more likely than the national average to purchase luxury
watches or jewellery at the airport
Source: Globalpost.com; digital-luxury.com; telegraph.co.uk; Consumer Attitudes Towards Luxury
Brands, Mintel, Nov 2011; Premier TGI 2011; TGI GB 2011
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