Connected commuter ooh media

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  • 1. Media on the Move • Social networking and gaming are key mobile activities on the commute • Over half use their commute to research / buy products on their mobile • 55% regularly update their status about things they like • 60% agree that advertising gives them ideas of what they can watch on their commute • 37% of commuters are encouraged to view a program by Advertising at a train station • Almost half engage with advertising on their commute • 34mins is the average commute length for watching TV content with commuters likely to choose content that matches their commute time • 60% of commuters would scan a QR/NFC code whilst on their commute to download a program episode, book chapter or game