Connected commuter motoring

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Connected commuter motoring

  1. 1. Motoring • A third of commuters have 2+ cars in the household • Almost half (47%) use their car daily to get to the station • 1 in 3 purchased their last car new • 2 in 3 commuters take only 3 months after their first thought to purchase a car • Fuel efficiency and the look or design of a car are key deciding factors • Over half (52%) regularly see car advertisements on posters or billboards • They are more likely to notice car ads on billboards than in any press • Premium brands such as BMW and Audi rank highly amongst commuters

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