Insurance & Utilities
• 3 in 5 use both comparison
and company websites in
the purchase process
• 1 in 3 rail commuters ar...
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Connected commuter insurance

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Transcript of "Connected commuter insurance"

  1. 1. Insurance & Utilities • 3 in 5 use both comparison and company websites in the purchase process • 1 in 3 rail commuters are prompted to visit PCW’s by advertising • On average, commuters spend 4 days researching insurance prices before purchasing • Commuters visit an average of 4 websites when researching insurance • 39% use advertising as a source of information on insurance providers (36% utilities) • Advertising influences 1 in 10 commuters to switch insurance provider • Price and value are key reasons for commuters to switch providers [INSERT IMAGE 3]

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