Social media trends and video marketing 101 Professional Conference

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Social media trends and video marketing 101 Professional Conference

  1. 1. Social Media &Video Marketing 101 JCC Professional Conference 2013
  2. 2. 67% of JCC members and participants have smartphonesState of Digital Media in JCCs
  3. 3. 50+%of JCC members and participants are on Facebook, but only 1 in 10 wants to hear about new programs and services through Facebook. State of Digital Media in JCCs
  4. 4. 1 in 5 JCCs have someone in a web, social media, digital marketing roleState of Digital Media in JCCs
  5. 5. 90/10 Traditional Marketing Budget vs. Digital Marketing BudgetState of Digital Media in JCCs
  6. 6. Trends in Social Media
  7. 7. Outbound vs Inbound Marketing
  8. 8. Facebook Reach
  9. 9. Too Much Money on Print Advertising
  10. 10. Our Life is Filled With Screens
  11. 11. Multi-screening
  12. 12. Social Media is a Layer
  13. 13. Scale and Unscalable
  14. 14. Digital MarketingTrends for JCCs
  15. 15. Hits How Idiots Track StatisticsMeasure and Tracking
  16. 16. Key Performance Indicators
  17. 17. Conversions
  18. 18. Social Media Editorial Calendars
  19. 19. Micro Content
  20. 20. Trending
  21. 21. Marketing to Lifestyle
  22. 22. Marketing to Lifestyle
  23. 23. Tell Stories
  24. 24. Tell Stories
  25. 25. Tell Stories
  26. 26. Pictures, Pictures, Pictures
  27. 27. Budget $ for Social & Digital Ads
  28. 28. Budget $ for Social & Digital Ads
  29. 29. Essential JCC Information Staff Directory Schedules News Feedback Facebook & Twitter Eventbrite Integration Custom Lists Photo Albums Maps & MoreMobile
  30. 30. Video 101

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