Opportunities for Your JCC in the Mobile Revolution

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  • Opportunities for Your JCC in the Mobile Revolution

    1. 1. Opportunities for your JCC in the Mobile RevolutionChris Strom, Director of New media & Social Networking, JCC Association Jeff Lewis, Founder and CEO, GuidebookAlan Blank, Director of Marketing, Guidebook
    2. 2. AgendaWho is using mobile? ‣ Statistics of adoption ‣ What are the characteristics of successful mobile solutions?What do JCC members want from amobile app?What are the challenges in the mobilerealm, and how do you navigate
    3. 3. Why Mobile?59% of JCCmembers own 2011 smartphone sales exceeded PCsmartphones sales (Gartner/IDC)(JCCBenchmarking2011) 47% of smartphone users search for local business info (JPMorgan)
    4. 4. State of MobileWorld and JCCs 22% of website visitors to Barshop JCC (San Antonio) access it from 71% of visitors who go to their website click the back button
    5. 5. Mobile Users Are... Unforgiving ‣ 46% of users who had a poor experience with your website on their mobile device are unlikely ever to return to website Ready for Action ‣ 70% of all mobile searches result in
    6. 6. Mobile Devices areConsumers’ Connectors
    7. 7. Mobile Devices areConsumers’ Connectors
    8. 8. Mobile Apps that CanEnhance JCCs Today Square: Mobile Payments Level-up: Customer loyalty & payments Facebook, Twitter, Foursquare: Social Networking Guidebook: Comprehensive Visitor/
    9. 9. Smartphone Adoption isGrowingYoung and middle-aged professionalsuse smartphones Pew Research Center 2011 100% 75% No cell phone 50% Other cell phone Smartphone 25% 0% 18-24 35-44 55-64
    10. 10. Understand MobileBehaviorsThere are 2 main situations in which peopleturn to mobile... Urgent Tasks Idle Time ‣ Find a business ‣ Catch up on News ‣ Look up contact ‣ Look for things to information do ‣ Take and share ‣ Check emails pictures ‣ Play games
    11. 11. AgendaWho is using mobile? ‣ Statistics of adoption ‣ What are the characteristics of successful mobile solutions?What do JCC members want from amobile app?What are the challenges in the mobilerealm, and how do you navigate
    12. 12. Why Members Will Use It Searchable Up-to-date Interactive Always with you
    13. 13. Things You Can DoThink about how people will use it, not just what information you want to include
    14. 14. Question: Whatshould we do thisSolution: Calendars of culturalevents Lectures and concerts Jewish programs Adult, youth, and family activities Purchase tickets
    15. 15. Question: Are thereany group exerciseclasses today?Solution: Fitness schedules Class listings with instructors and descriptions Pool, gym, and other facilities hours and
    16. 16. Question: How do Imake a serviceappointment?Solution: Listings of importantresources Personal Training Childcare Massage
    17. 17. Question: How can Iinteract with othermembers and the JCC?Solution: Interactive features andsocial media Twitter/Facebook Photo and video sharing Feedback
    18. 18. Promote yourApp!Just becauseyou build it,doesn’t mean OUR EVENT HASthey will come GONE MOBILE! Emails Posters Website Ads Landing Pages
    19. 19. AgendaWho is using mobile?‣ Statistics of adoption‣ What are the characteristics of successful mobile solutions?What do JCC members want from amobile app?What are the challenges in themobile realm, and how do you
    20. 20. Considerations in Mobile Don’t fall into common traps!
    21. 21. Simplicity is KeyDo use for... Don’t use for... Long forms Discovery Complicated browsing Navigation Hosting large amounts of Organization data Quick social Deep informational interactions and interactions purchases
    22. 22. Keeping InformationCurrent work upfront - Set itDo all of theand forget it! Start with the essentials Have a detailed, realistic plan for how content is kept relevant Enable users to easily give you feedback and pay
    23. 23. iPhone and Android Ownthe Market Together, iOS and 9% Android account for 14% 80% of mobile devices! 46% Catering to them gives 30% you the best chance for high adoption rates. Android iPhone Blackberry Other
    24. 24. Native vs. Web-based Apps Characteristic Native Apps Mobile Web AppsRequires Constant Internet No Yes Cost Higher Lower Interactive Yes No Personalizable Yes No Usable with all devices No Yes
    25. 25. Key TakeawaysEveryone is using mobile, especially at JCCsThink about individual users and whatquestions they might be asking while on thego, as opposed to adding information forinformation’s sakeMake sure that every piece of information inyour mobile app has a plan for timely updatesPromote your mobile app vigorously, andthen listen to the feedback that users giveyou to make improvements
    26. 26. Thank you for coming! Chris Strom JCC Association (212) 786-5117 Alan Blank cstrom@jcca.org Jeffrey Lewis Guidebook Guidebook (650) 319-7233 (650) 319-7233ablank@guidebook.com jlewis@guidebook.com

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