Maximizing Impact ofDigital Media in Your JCC        January 2013
Inbound MarketingWeb Marketing AnalyticsPay Per Click Marketing Mobile Opportunities
Outbound vs Inbound Marketing
Web Marketing Analytics
Web Analytics
Marketing Analytics
Purpose of a Website?
Google Analytics
Hits  How Idiots Track StatisticsWeb Analytics
Key Performance Indicators
Conversions
Conversions
Traffic
Traffic
Traffic
Bounce Rate
Other Insights - Maps
Other Insights - Mobile Usage
Other Insights - Keywords
Pay Per Click Advertising
2,200,000,000  searches are done with local intent on Google every monthLocal Searches in US
SEO & SEM
Keyword SelectionBid on Keywords & Set BudgetWhere do you want the ad to show?Craft the AdHow to set up PPC ads?
Retargeting
Creating Successful Campaigns
Creating Successful Campaigns
Creating Successful Campaigns
Mandel JCCFitness MembershipNovember 6th - January 22, $2,500137 phone calls, 385 online leads$5 per leadJewish Community ...
Mobile Opportunities
67% of JCC members own smartphones (JCCBenchmarking 2012)47% of smartphone users search for localbusiness info (JPMorgan)S...
Unforgiving46% of users who had a poor experience with yourwebsite on their mobile device are unlikely ever toreturn to we...
Mobile Website - Easy Fix
HowToGoMo.com & Duda Mobile
What are mobile users looking for?- Phone number, hours, directions, whatshappening today.What do our web analytics show u...
Mobile App
Why build a mobile app?
Essential JCC Information                 Staff Directory                 Schedules                 News                 F...
How do you currently publish schedule on web?Do you have mobile users in your community?Have you created a mobile website?...
Other Trends
Social Search
JCCs starts seeing success in Social
? chris@jcca.org       @marketplicityQuestions?
Digital marketing trends for 2013
Digital marketing trends for 2013
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Digital marketing trends for 2013

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Digital marketing trends for 2013

  1. 1. Maximizing Impact ofDigital Media in Your JCC January 2013
  2. 2. Inbound MarketingWeb Marketing AnalyticsPay Per Click Marketing Mobile Opportunities
  3. 3. Outbound vs Inbound Marketing
  4. 4. Web Marketing Analytics
  5. 5. Web Analytics
  6. 6. Marketing Analytics
  7. 7. Purpose of a Website?
  8. 8. Google Analytics
  9. 9. Hits How Idiots Track StatisticsWeb Analytics
  10. 10. Key Performance Indicators
  11. 11. Conversions
  12. 12. Conversions
  13. 13. Traffic
  14. 14. Traffic
  15. 15. Traffic
  16. 16. Bounce Rate
  17. 17. Other Insights - Maps
  18. 18. Other Insights - Mobile Usage
  19. 19. Other Insights - Keywords
  20. 20. Pay Per Click Advertising
  21. 21. 2,200,000,000 searches are done with local intent on Google every monthLocal Searches in US
  22. 22. SEO & SEM
  23. 23. Keyword SelectionBid on Keywords & Set BudgetWhere do you want the ad to show?Craft the AdHow to set up PPC ads?
  24. 24. Retargeting
  25. 25. Creating Successful Campaigns
  26. 26. Creating Successful Campaigns
  27. 27. Creating Successful Campaigns
  28. 28. Mandel JCCFitness MembershipNovember 6th - January 22, $2,500137 phone calls, 385 online leads$5 per leadJewish Community Center of Greater OrlandoPreschool & CampDecreased average lead from $260 to $59$20,000 PPC = $200,000 extra revenueCreating Successful Campaigns
  29. 29. Mobile Opportunities
  30. 30. 67% of JCC members own smartphones (JCCBenchmarking 2012)47% of smartphone users search for localbusiness info (JPMorgan)Some JCC websites see 25% of their traffic frommobile devices w/ bounce rates of over 70% Why Mobile?
  31. 31. Unforgiving46% of users who had a poor experience with yourwebsite on their mobile device are unlikely ever toreturn to websiteReady for Action70% of all mobile searches result in action withinone hour Mobile Users
  32. 32. Mobile Website - Easy Fix
  33. 33. HowToGoMo.com & Duda Mobile
  34. 34. What are mobile users looking for?- Phone number, hours, directions, whatshappening today.What do our web analytics show us mobile userswant?Mobile Website Considerations
  35. 35. Mobile App
  36. 36. Why build a mobile app?
  37. 37. Essential JCC Information Staff Directory Schedules News Feedback Facebook & Twitter Eventbrite Integration Custom Lists Photo Albums Maps & MoreJCCs of North America App Features
  38. 38. How do you currently publish schedule on web?Do you have mobile users in your community?Have you created a mobile website?Human resources to care for and grow app?Mobile App Considerations
  39. 39. Other Trends
  40. 40. Social Search
  41. 41. JCCs starts seeing success in Social
  42. 42. ? chris@jcca.org @marketplicityQuestions?
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