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Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
Digital marketing trends for 2013
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Digital marketing trends for 2013

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Transcript

  • 1. Maximizing Impact ofDigital Media in Your JCC January 2013
  • 2. Inbound MarketingWeb Marketing AnalyticsPay Per Click Marketing Mobile Opportunities
  • 3. Outbound vs Inbound Marketing
  • 4. Web Marketing Analytics
  • 5. Web Analytics
  • 6. Marketing Analytics
  • 7. Purpose of a Website?
  • 8. Google Analytics
  • 9. Hits How Idiots Track StatisticsWeb Analytics
  • 10. Key Performance Indicators
  • 11. Conversions
  • 12. Conversions
  • 13. Traffic
  • 14. Traffic
  • 15. Traffic
  • 16. Bounce Rate
  • 17. Other Insights - Maps
  • 18. Other Insights - Mobile Usage
  • 19. Other Insights - Keywords
  • 20. Pay Per Click Advertising
  • 21. 2,200,000,000 searches are done with local intent on Google every monthLocal Searches in US
  • 22. SEO & SEM
  • 23. Keyword SelectionBid on Keywords & Set BudgetWhere do you want the ad to show?Craft the AdHow to set up PPC ads?
  • 24. Retargeting
  • 25. Creating Successful Campaigns
  • 26. Creating Successful Campaigns
  • 27. Creating Successful Campaigns
  • 28. Mandel JCCFitness MembershipNovember 6th - January 22, $2,500137 phone calls, 385 online leads$5 per leadJewish Community Center of Greater OrlandoPreschool & CampDecreased average lead from $260 to $59$20,000 PPC = $200,000 extra revenueCreating Successful Campaigns
  • 29. Mobile Opportunities
  • 30. 67% of JCC members own smartphones (JCCBenchmarking 2012)47% of smartphone users search for localbusiness info (JPMorgan)Some JCC websites see 25% of their traffic frommobile devices w/ bounce rates of over 70% Why Mobile?
  • 31. Unforgiving46% of users who had a poor experience with yourwebsite on their mobile device are unlikely ever toreturn to websiteReady for Action70% of all mobile searches result in action withinone hour Mobile Users
  • 32. Mobile Website - Easy Fix
  • 33. HowToGoMo.com & Duda Mobile
  • 34. What are mobile users looking for?- Phone number, hours, directions, whatshappening today.What do our web analytics show us mobile userswant?Mobile Website Considerations
  • 35. Mobile App
  • 36. Why build a mobile app?
  • 37. Essential JCC Information Staff Directory Schedules News Feedback Facebook & Twitter Eventbrite Integration Custom Lists Photo Albums Maps & MoreJCCs of North America App Features
  • 38. How do you currently publish schedule on web?Do you have mobile users in your community?Have you created a mobile website?Human resources to care for and grow app?Mobile App Considerations
  • 39. Other Trends
  • 40. Social Search
  • 41. JCCs starts seeing success in Social
  • 42. ? chris@jcca.org @marketplicityQuestions?

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