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TableTakerA Unique Mobile Dining Service Presentation by: Francis Naccarati                  and Team Lost in             ...
Our Table Service Design Alternatives Include1)   Diner Chooses     Restaurant based on     Mood                          ...
In addition to Diner alternatives, our approach includes RestaurantLocation Based Service alternativesDiner Choices       ...
Scenario Flow                                    Select aCuisine &                                                        ...
Diner Choices Based On Cuisine (Primary)                 A scroll box much                 like selecting a               ...
Wireframes: Location                           Welcome to TableTaker    We are a free mobile application providing restaur...
What is your price range?A clickable displayfunction that will beintuitive oncefamiliarity with theapplication isestablish...
TableTaker is working for you…This is a loading                                                                           ...
TableTaker is working for you…This is a loading                                                                           ...
An example of a mobile application display for our results                                          1 Block Radius        ...
Restaurant information and selection display                         Tables Available: 13                         Estimate...
While you wait for your table, please enjoy these recommended attractions…                                           These...
Review your Restaurant Experience for 3% off next visit          Quality of Meal: 1 2 3 4 5       Price to Value: Good Bet...
Diner Choices Based On Mood (Alternative 1)                  A scroll box much                  like selecting a          ...
Mood Advanced Selection: “Low Key vs. “In-Crowd”Would you (the Diner) like to eat at a “Low-Key” restaurant or an “In-Crow...
Wireframes: Location                           Welcome to TableTaker    We are a free mobile application providing restaur...
What is your price range?A clickable displayfunction that will beintuitive oncefamiliarity with theapplication isestablish...
TableTaker is working for you…This is a loading                                                                           ...
An example of a mobile application display for our results                                           1 Block Radius       ...
Restaurant information and selection display                         Tables Available: 17                         Estimate...
While you wait for your table, please enjoy these recommended attractions…                                           These...
Diner Choices Based On Deals (Alternative 2)                  A scroll box much                  like selecting a         ...
TableTaker Restaurant Incentive Services for Drivers       BOGO> 10% Percent                          Diner selects a perc...
TableTaker Restaurant Incentive Services for Walkers       BOGO> 10% Percent                          Diner selects a perc...
TableTaker Restaurant Incentive based on Distance & Time       BOGO> 10% Percent                     Diner selects a perce...
Examples of App user interface display possibilities
Examples of App user interface display possibilities              Make a Reservation               Today               Tim...
Time 06:15 PM                Examples of App user interface display possibilitiesYour 15% Off Coupon          Your 15% Off...
Wireframes: Location                           Welcome to TableTaker    We are a free mobile application providing restaur...
What is your price range?A clickable displayfunction that will beintuitive oncefamiliarity with theapplication isestablish...
TableTaker is working for you…This is a loading                                                                           ...
An example of a mobile application display for our results                                         1 Block Radius         ...
Restaurant information and selection display                         Tables Available: 7                         Estimated...
While you wait for your table, please enjoy these recommended attractions…                                           These...
Wireframe Overview of Services (not associated with any specific                           Wireframe alternative)   Servic...
Common Architectural Services                    TableTaker While we have three different service alternatives,they share ...
Service Offering Description         Diner Chooses Restaurants based on         Incentives         •   Incentive Alternati...
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Original Mockup

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  1. 1. TableTakerA Unique Mobile Dining Service Presentation by: Francis Naccarati and Team Lost in Cyberspace
  2. 2. Our Table Service Design Alternatives Include1) Diner Chooses Restaurant based on Mood 3) Diner Chooses restaurant based on incentives earned2) Diner Chooses Restaurant based on Cuisine
  3. 3. In addition to Diner alternatives, our approach includes RestaurantLocation Based Service alternativesDiner Choices Restaurant Location Based Service Choices Show a restaurants on a Map (Basic) Diner Chooses Restaurant based on Mood Offer larger discount to drivers further away to attract a broader customer base Diner Chooses Offer larger discount to walkers restaurant further away to attract a broader based on customer base incentives earned Diner Chooses Offer larger discount to Drivers further Restaurant based on away with urgency to offer to attract a Cuisine broader customer base
  4. 4. Scenario Flow Select aCuisine & Several Application Diner Select a Select a presented Diner Diner WritesRestaurant Style of Restaurant Determines with choices picks a what type of Basic Cuisine Food (i.e Price Range service diner (walk, (Walk is Selects a Good (walk, drive, drive) basic choice For the Food Assume all shown) Choice Review Hunan) time, all) Walker Several Diner Diner Picks a Application More presented Diner selects a Diner Selects Restaurant Determines Mood and “Scene” Movie what type of with choices are added (Drive is mid “In-Crowd” diner (walk, Restaurant mood (i.e. Stars, Wall with new drive) level service servicesIntermediate (walk, drive, Driver only 1 is Streeters) selected shown) time, all) Incentive and Redeem an Redeem an Send an Incentive Find me a Diner Send an Incentive Find me a Diner Send an Incentive Find me a DinerRestaurant Incentive IncentiveAdvanced
  5. 5. Diner Choices Based On Cuisine (Primary) A scroll box much like selecting a contact to call in most smart phones American Chinese English French Indian ItalianWhat type of cuisine Japaneseare you looking for? Mediterranean Mexican French Korean
  6. 6. Wireframes: Location Welcome to TableTaker We are a free mobile application providing restaurant patrons with an easy-to-use means for finding your favorite food styles, cuisines, and price level based on your current location.Clickable to Drop downselect between box todistance types select radius distanceYou are looking for a restaurant within a ( ) walking or driving radius of your current location
  7. 7. What is your price range?A clickable displayfunction that will beintuitive oncefamiliarity with theapplication isestablished$ $$ $$$ $$$$ $ - $0 through $75 per couple $$ - $76 through $150 per couple $$$ - $151 through $200 per couple $$$$ - $201 and above per couple *not including alcohol or gratuity
  8. 8. TableTaker is working for you…This is a loading A “Regular Patron” givesscreen for the status to the customerapplication after allowing them tosearch reserve a table inparameters are advance based on theentered. This symbol indicates you are a “Regular Patron” at this eatery. restaurant’s designation on previous number of times visited or money spent. This symbol indicates you are not a “Regular Patron” but are building towards that status at this restaurant. This symbol indicates you have no status at this restaurant.
  9. 9. TableTaker is working for you…This is a loading A “Regular Patron” givesscreen for the status to the customerapplication after allowing them tosearch reserve a table inparameters are advance based on theentered. This symbol indicates you are a “Regular Patron” at this eatery. restaurant’s designation on previous number of times visited or money spent. This symbol indicates you are not a “Regular Patron” but are building towards that status at this restaurant. This symbol indicates you have no status at this restaurant.
  10. 10. An example of a mobile application display for our results 1 Block Radius example with two restaurants meeting parameters An example restaurant that indicates you have no status and will not be able to reserve a table in advance.
  11. 11. Restaurant information and selection display Tables Available: 13 Estimated Wait Time: 35 Minutes By touching the This Restaurant does Arrow icon, up-to- not allow non- date information Regulars to put their appears including names in ahead of wait time, table time. availability, and reservation allowance at this particular restaurant
  12. 12. While you wait for your table, please enjoy these recommended attractions… These stores pay to be on TableTaker and appear on the app in the same radius as the patron’s restaurants to provide entertainment while waiting for their table
  13. 13. Review your Restaurant Experience for 3% off next visit Quality of Meal: 1 2 3 4 5 Price to Value: Good Better Best Service: Poor-Moderate-Good-Excellent
  14. 14. Diner Choices Based On Mood (Alternative 1) A scroll box much like selecting a contact to call in most smart phones Casual RomanticWhat type ofAtmosphere are you Fine Dininglooking for? Fine Spirits
  15. 15. Mood Advanced Selection: “Low Key vs. “In-Crowd”Would you (the Diner) like to eat at a “Low-Key” restaurant or an “In-Crowd”restaurant? Vs. Low-Key *Low-Key = Quiet, usually smaller, and slower paced meal *In-Crowd = Energetic, lively, at a currently acclaimed location.
  16. 16. Wireframes: Location Welcome to TableTaker We are a free mobile application providing restaurant patrons with an easy-to-use means for finding your favorite food styles, cuisines, and price level based on your current location.Clickable to Drop downselect between box todistance types select radius distanceYou are looking for a restaurant within a ( ) walking or driving radius of your current location
  17. 17. What is your price range?A clickable displayfunction that will beintuitive oncefamiliarity with theapplication isestablished$ $$ $$$ $$$$ $ - $0 through $75 per couple $$ - $76 through $150 per couple $$$ - $151 through $200 per couple $$$$ - $201 and above per couple *not including alcohol or gratuity
  18. 18. TableTaker is working for you…This is a loading A “Regular Patron” givesscreen for the status to the customerapplication after allowing them tosearch reserve a table inparameters are advance based on theentered. This symbol indicates you are a “Regular Patron” at this eatery. restaurant’s designation on previous number of times visited or money spent. This symbol indicates you are not a “Regular Patron” but are building towards that status at this restaurant. This symbol indicates you have no status at this restaurant.
  19. 19. An example of a mobile application display for our results 1 Block Radius example with two restaurants meeting parameters An example restaurant that indicates you have status and will be able to reserve a table in advance.
  20. 20. Restaurant information and selection display Tables Available: 17 Estimated Wait Time: 25 Minutes By touching the This is a restaurant Arrow icon, up-to- the customer are a date information “Regular Patron at appears including and are able to put wait time, table their names in ahead availability, and of time. reservation allowance at this particular restaurant
  21. 21. While you wait for your table, please enjoy these recommended attractions… These stores pay to be on TableTaker and appear on the app in the same radius as the patron’s restaurants to provide entertainment while waiting for their table
  22. 22. Diner Choices Based On Deals (Alternative 2) A scroll box much like selecting a contact to call in most smart phones BOGO > 10% PercentWhat type of Deal areyou looking for? Free Drinks >25$ Big Dollars
  23. 23. TableTaker Restaurant Incentive Services for Drivers BOGO> 10% Percent Diner selects a percentage discount – Restaurant can participate Free Drinks in making tailored offers to drivers based on distance>25$ Big Dollars Service: Offer larger discount to drivers further away to attract a broader customer base Within 10 miles offer 15% incentive Within 2.5 miles offer 5% incentive Within 5 miles 10% incentive
  24. 24. TableTaker Restaurant Incentive Services for Walkers BOGO> 10% Percent Diner selects a percentage discount – Restaurant can participate Free Drinks in making tailored offers to walkers based on distance>25$ Big Dollars Service: Offer larger discount to walkers further away to attract a broader customer base Within 10 blocks offer 15% incentive Within 2.5 blocks offer 5% incentive Within 5 blocks 10% incentive
  25. 25. TableTaker Restaurant Incentive based on Distance & Time BOGO> 10% Percent Diner selects a percentage discount – Restaurant can participate Free Drinks in making tailored offers to Drivers based on distance>25$ Big Dollars Service: Offer larger discount to Drivers further away with urgency to offer to attract a broader customer base Within 10 miles offer 15% 1:00 HR if he can be seated in 1 hr or 10 % in 30 minutes Within 5 miles offer 10% if 30 Min he can be seated in 30 minutes or 5% in 1 hour 20 Min Within 5 miles, offer 10% if he can be seated in 20 minutes
  26. 26. Examples of App user interface display possibilities
  27. 27. Examples of App user interface display possibilities Make a Reservation Today Time 06:15 PM + / - People 2 + / -
  28. 28. Time 06:15 PM Examples of App user interface display possibilitiesYour 15% Off Coupon Your 15% Off Coupon EXPIRES in 15 Min 20 Secs
  29. 29. Wireframes: Location Welcome to TableTaker We are a free mobile application providing restaurant patrons with an easy-to-use means for finding your favorite food styles, cuisines, and price level based on your current location.Clickable to Drop downselect between box todistance types select radius distanceYou are looking for a restaurant within a ( ) walking or driving radius of your current location
  30. 30. What is your price range?A clickable displayfunction that will beintuitive oncefamiliarity with theapplication isestablished$ $$ $$$ $$$$ $ - $0 through $75 per couple $$ - $76 through $150 per couple $$$ - $151 through $200 per couple $$$$ - $201 and above per couple *not including alcohol or gratuity
  31. 31. TableTaker is working for you…This is a loading A “Regular Patron” givesscreen for the status to the customerapplication after allowing them tosearch reserve a table inparameters are advance based on theentered. This symbol indicates you are a “Regular Patron” at this eatery. restaurant’s designation on previous number of times visited or money spent. This symbol indicates you are not a “Regular Patron” but are building towards that status at this restaurant. This symbol indicates you have no status at this restaurant.
  32. 32. An example of a mobile application display for our results 1 Block Radius example with two restaurants meeting parameters An example restaurant that indicates you have some status at this table and are working towards becoming a “Regular Patron”. However, you are not able to reserve a table remotely yet.
  33. 33. Restaurant information and selection display Tables Available: 7 Estimated Wait Time: 50 Minutes By touching the This Restaurant does Arrow icon, up-to- allow Regulars to put date information their names in ahead appears including of time but you are wait time, table not able to reserve availability, and one until your reservation “regular patron” allowance at this status is established particular restaurant
  34. 34. While you wait for your table, please enjoy these recommended attractions… These stores pay to be on TableTaker and appear on the app in the same radius as the patron’s restaurants to provide entertainment while waiting for their table
  35. 35. Wireframe Overview of Services (not associated with any specific Wireframe alternative) Service Diner Restaurant Signup DinerRegistration & Preferences & Leaderboards and Fee AgreementAdministration Registration Show me an Let me Post my Let me draw a Diner Services Find Me a Spot Incentive Thoughts “crowd-source option” Redeem an Restaurant Find me a Diner Send an Incentive Incentive Services
  36. 36. Common Architectural Services TableTaker While we have three different service alternatives,they share a set of common design services including 1) GPS - Location Based Services 2) SmartPhone Delivered Incentives or Coupons 3) Mapping Software 4) Real Time Status including wait time, alerts and other tabletaker diners
  37. 37. Service Offering Description Diner Chooses Restaurants based on Incentives • Incentive Alternatives Include - Free Drinks - Percentage Off - Dollar Amount Off - Buy one Get One - Targeted • Other design alternatives for future consideration include: − Restaurant Incentive Alternatives:  Real Time Incentive based on Walking Location  Real Time Incentive based on Location  Tailored Incentive based on Time and Location − Restaurants payment alternatives:  Fixed Monthly Fee  Additional fees based on results like visits or visitor status
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