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IxD: How to make interaction design work for your clients
 

IxD: How to make interaction design work for your clients

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Interaction Design, abbreviated to IxD, is a relatively new concept in web design. It’s been around for about 10-15 years and exists to facilitate interactions between users and their web ...

Interaction Design, abbreviated to IxD, is a relatively new concept in web design. It’s been around for about 10-15 years and exists to facilitate interactions between users and their web environment.
Interaction Designers’ only concern is how users and computers interact which differs from UX designers who focus on all user-facing aspects of the development.

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    IxD: How to make interaction design work for your clients IxD: How to make interaction design work for your clients Presentation Transcript

    • IxD: How to Make Interaction Design Work for Your Clients Interaction design is becoming a more common concept in web design agencies worldwide. However, you’ll come across hundreds of developers and web designers who don’t even know what the term means. Below we’re taking a look at interaction design and how it can be a fantastic way of designing the perfect end user interface.
    • What is IxD? Interaction Design, abbreviated to IxD, is a relatively new concept in web design. It’s been around for about 10-15 years and exists to facilitate interactions between users and their web environment. Interaction Designers’ only concern is how users and computers interact which differs from UX designers who focus on all user-facing aspects of the development.
    • What does an Interaction Designer do? Your Interaction Designer will focus on who the target of product (website) is and who will use it. This information is usually provided by information architects or user researchers. This research is then used by the Interaction Designer to create a innovative and creative way for the user to interact with the software. The key interactions need to be identified and wireframed and the process begins like most others with sketches. An Interaction Designer constantly looks at new ways of interacting to ensure users are constantly supplied with new things to interact and engage with.
    • What drives IxD? The concepts below are central to understanding IxD from a web designer’s perspective. Goal-Driven IxD is not necessary to carry out user research but it is integral to ensuring the best design response is created. When users access a website they have a number of goals in mind and you have to match each of these goals. A careful blend of design and functionality is necessary. Interaction Designers work to create the processes necessary for user interaction and engagement. Simple The average user doesn’t know what an interface is and they don’t need to know. They don’t care about the time spent strategizing behind the design, they just want simple access to a functional website. The system needs to be easy to use, load quickly and have no causes for concern or irritation for the end user. Affordances and Patterns Your website needs to be easy to use, to meet the simplistic concept. It needs to be intuitive and accessible to all. A user interface should be made up of familiar components. If users want to use a contact form they’ll look for a button to press as a button is an element they’re used to. Designers may want to be creative and unique but some elements of design shouldn’t be messed with and follow patterns that end users are comfortable with. It’s their opinions that matter.
    • How Great Interaction Design Affects the End User There are four main ways in which quality IxD will affect your end user. Positioning Visitors Interaction Designers should have a proper understanding of who their users are so everything can be orientated towards them throughout the development. Interaction Design needs to show users where they are on the page so the user experience isn’t confusing and they need to be able to comfortably navigate from page to page. Giving users plenty of clear options is a good idea too and dead-ends put people off. Search pages which show no results without a further link for more advice/options is a clear example of poor interaction design. Workflow Organisation IxD also considers the workflow on the page. Everything has to be considered. If your web design has a contact form what happens once the user submits their information? Will the page refresh or will they be taken to the homepage? You need to have answers to all these types of questions and the answers need to be in the best interests of the user and not the easiest option.
    • Continual Dialogue Interaction Design involves providing users with constant feedback. Telling the user when they do something right or wrong is something that is highly appreciated, even if the user doesn’t consciously know it. Make it clear that actions have been fully completed and user will be satisfied. Confirmation on the page is utilised by almost all large company websites. Visual Hierarchy To attract your user to the right areas of the site in order of importance you can utilise visual hierarchies. The web design you create can direct the end user’s eyes through visual means to specific, key areas of the site. It’s also possible to use visual hierarchies to direct users towards the key information they’re looking for. If you have a particular page or service you want to direct the user to, use visual hierarchies to lead them there. IxD is yet one more element of the web design process that you should consider to ensure your clients are getting the full service they deserve and the optimal end product.
    • For more interesting post like this do visit our Blog.