presentsDecember 2011, swipestudio.com
I. The history of ”Apps”, iPhone and Android                   II. The Tablet Market                  III. Tablet Usage - ...
I.                  The history of ”Apps”swipestudio.com
One of the first apps launched in 1998:swipestudio.com
swipestudio.com
But until January 2007 Apps were not really popular ...swipestudio.com
It needed the invention of a new phone ...swipestudio.com
June 29th, 2007swipestudio.com
swipestudio.com
Web Apps in Safari – No native Appsswipestudio.com
swipestudio.com
The first iPhone App ever: OneTripswipestudio.com
swipestudio.com
But developers wanted more ...swipestudio.com
So they started to jailbreak their iPhones.swipestudio.com
When you want to add ringtones, change wallpaper, or run third-party                  applications on your iPhone, you nee...
29.6.2007 Launch of the first iPhone.                                  10.7.2007 First jailbreak method published. This firs...
swipestudio.com
swipestudio.com
It didn´t take long that Apple was forced to react:swipestudio.com
Third Party Applications on the iPhone                  Let me just say it: We want native third party applications on the...
6.3.2008 Publication of the first official iOS SDK                    10.7.2008 Launch of the iPhone App Storeswipestudio.com
swipestudio.com
2008                                     10.7.2008                       Launch of the App Stores          500 Apps       ...
2010                                    29.4.2010                  4.500.000.000 App Downloads            200.000 Apps in ...
More than                  18.000.000.000                  App downloads until todayswipestudio.com                       ...
More than                       500.000                  iOS Apps in the App Storeswipestudio.com                         ...
Most popular categories in the App Store                                              Health   NavigationPhotography      ...
Free vs. Paid Apps                                              Paid                                              63 %    ...
Price Structure of the Apps in the App Store                              Above 4,99$                         Free        ...
ø price of paid apps                         3,64 $swipestudio.com                          Source: Chillingo, Chomp, 148a...
Apple will generate                  15.000.000.000 $                  turnover with Apps in 2011                   70% of...
Sold iPhones 2007 - 2011    70.000.000    60.000.000    50.000.000    40.000.000    30.000.000                            ...
Apple sold                  135.000.000                  iPhones until todayswipestudio.com                         Source...
And a total of                  250.000.000                     iOS devicesswipestudio.com                      Source: Ap...
Estimated iPhone sales 2012  110.000.000    55.000.000                                                                    ...
Sold iPhones on the launch weekend     4.000.000     3.000.000     2.000.000                                              ...
But Apple isn´t alone anymore ...swipestudio.com
Broadcom Corporation, Google, HTC, Intel, LG, Marvell                                                           Technology...
But it took another year until the first Android phone                           was launched on October 20th, 2008.swipest...
swipestudio.com
28.8.2008: Google announces to launch the                      „Android Market“ on 22.10.2008.swipestudio.com
The ”Android Market“ is                  available in 29 countries.swipestudio.com
swipestudio.com
swipestudio.com
Number of Apps in the Android Market        200.000        150.000        100.000                                         ...
There were more than                  10.000.000.000                  App downloads until today.swipestudio.com           ...
Besides the Apple App Store and the Android Market                     a few more parties opened App stores as well ...swi...
10                       .7                          .0swipestudio.com                              8                     ...
Number of Apps in each App Store        400.000        300.000        200.000       400.000        100.000                ...
Feature Phone vs Smartphone     Feature Phone         57 %                                           Smartphone           ...
Feature Phone vs Smartphone                      OS Smartphone Share                                                      ...
Downloads und Turnoverswipestudio.com
Worldwide App Downloads                               Worldwide App turnover                    20                        ...
II.                  The Tablet Marketswipestudio.com
Apple didn´t only create the market for Apps ...swipestudio.com
The also revolutionized the tablet market ...swipestudio.com
The first iPad hit stores on April 3rd, 2010.swipestudio.com
swipestudio.com
In the first month                  1.000.000 devices were sold.                                       The first iPhone need...
Until January 2011                  15.000.000 iPads were sold.swipestudio.com                                 Source: Apple
On March 11th, 2011 the iPad 2 hit stores.swipestudio.com
swipestudio.com
Instead of 28 days it took just 3 days                        to sell 1.000.000 devices!swipestudio.com                   ...
Until the end of 2011 sales will                    exceed 47.000.000 iPads.swipestudio.com
Sold iPads in 2010 and 2011    40.000.000    30.000.000    20.000.000                                                  40....
The future looks bright:swipestudio.com
Estimated iPad sales until 2015  150.000.000  120.000.000    90.000.000                                                   ...
Sales of Android Tablets                  will grow rapidly as well:swipestudio.com
Estimated sales of Android Tablets until 2015  150.000.000  120.000.000    90.000.000    60.000.000                       ...
In 2015 a total of more than                      270.000.000 tablets                         will be sold.               ...
Marketshare iOS Tablets vs. Android Tablets vs. Windows until 2015           100%            80%            60%           ...
III.                   Tablet-Usage                  Facts & Figuresswipestudio.com
11%
11%of the U.S. population     own a tablet                    Source: Pew Research Center / The Economist Group, 31.10.11
:                  Male useres outnumber female users 2:1swipestudio.com                                            Source...
Age structure                  Tablet User                                      General public              22%           ...
Tablet User                                                           General Public              51%                     ...
77%            user their               their              tablet               daily                         ø 1 hour 35 ...
Daily usage                  54%         53%                  39%                  39%         17%                  13%swi...
Percent of Tablet News Users who regularly ...                         42%                                                ...
Follow the news             Prefer reading / listening                          all the time             to the news over ...
Percent of tablet user who get news on their tablet that they used to get from ...          PC or Laptop                  ...
Time spent with news on the tablet is ...                  Less                                                           ...
Enjoyment getting news on a tablet is ...                     Less                     8 %                                ...
How many use their tablet in front of a TV?                  40 %swipestudio.com                                          ...
Preferred Platform for ...                               ... checking headlines:                                ... readin...
Are tablet users willed to pay more for                                news on the tablet than elsewhere?                 ...
For consuming news on their tablet, percent who use ...                                                                App...
14%                  have paid directly for news on the tablet.swipestudio.com                                      Source...
Among those who have not paid directly for                                content ...                                    2...
IV.                  The End                    Want to get in touch?                  contact@swipestudio.comswipestudio....
Swipe® - The history of "Apps", iPhone, iPad and Android
Swipe® - The history of "Apps", iPhone, iPad and Android
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Swipe® - The history of "Apps", iPhone, iPad and Android

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Swipe® - We do Apps.

We develop Apps for brands like BMW, IWC, Dickies and other major corporations.

This presentation is a collection of numbers, facts and figures from a broad range of sources to show the history of "Apps", iPhone, iPad and Android.

We gathered a lot of statistics into one single presentation. The statistics contain information on the general smartphone and tablet market, tablet usage, sales numbers etc. ...

Feel free to contact us: contact@swipestudio.com

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Swipe® - The history of "Apps", iPhone, iPad and Android

  1. 1. presentsDecember 2011, swipestudio.com
  2. 2. I. The history of ”Apps”, iPhone and Android II. The Tablet Market III. Tablet Usage - Facts & Figuresswipestudio.com
  3. 3. I. The history of ”Apps”swipestudio.com
  4. 4. One of the first apps launched in 1998:swipestudio.com
  5. 5. swipestudio.com
  6. 6. But until January 2007 Apps were not really popular ...swipestudio.com
  7. 7. It needed the invention of a new phone ...swipestudio.com
  8. 8. June 29th, 2007swipestudio.com
  9. 9. swipestudio.com
  10. 10. Web Apps in Safari – No native Appsswipestudio.com
  11. 11. swipestudio.com
  12. 12. The first iPhone App ever: OneTripswipestudio.com
  13. 13. swipestudio.com
  14. 14. But developers wanted more ...swipestudio.com
  15. 15. So they started to jailbreak their iPhones.swipestudio.com
  16. 16. When you want to add ringtones, change wallpaper, or run third-party applications on your iPhone, you need to perform a task called "jailbreaking".swipestudio.com
  17. 17. 29.6.2007 Launch of the first iPhone. 10.7.2007 First jailbreak method published. This first jailbreak enabled users to add custom ringtones. 4.8.2007 The first native third-party App was published. 12.8.2007 The first inofficial App Store is available on jailbreaked iPhones. It was simply called “Installer“.swipestudio.com
  18. 18. swipestudio.com
  19. 19. swipestudio.com
  20. 20. It didn´t take long that Apple was forced to react:swipestudio.com
  21. 21. Third Party Applications on the iPhone Let me just say it: We want native third party applications on the iPhone, and we plan to have an SDK in developers’ hands in February. We are excited about creating a vibrant third party developer community around the iPhone and enabling hundreds of new applications for our users. With our revolutionary multi-touch interface, powerful hardware and advanced soware architecture, we believe we have created the best mobile platform ever for developers. ... Steve Jobs, 17.10.2007swipestudio.com
  22. 22. 6.3.2008 Publication of the first official iOS SDK 10.7.2008 Launch of the iPhone App Storeswipestudio.com
  23. 23. swipestudio.com
  24. 24. 2008 10.7.2008 Launch of the App Stores 500 Apps 14.7.2008 10.000.000 App Downloads 25% of the apps are for free 29.11.2008 10.000 Apps in the App Store 2009 16.1.2009 500.000.000 App Downloads 23.4.2009 1.000.000.000 App Downloads 4.11.2009 100.000 Apps in the App Store End of 2009 App Store has a market share of 99,4%swipestudio.com Source: Apple
  25. 25. 2010 29.4.2010 4.500.000.000 App Downloads 200.000 Apps in the App Store 20.10.2010 7.000.000.000 App Downloads 300.000 Apps in the App Store „App“ becomes Word of the year in the USA 2011 22.1.2011 10.00.000.000 App Downloads 350.00 Apps in the App Store 7.7.2011 15.00.000.000 App Downloads 425.000 Apps in the App Store including 100.000 iPad Apps 200.000.000 active iOS Userswipestudio.com Source: Apple
  26. 26. More than 18.000.000.000 App downloads until todayswipestudio.com Source: Apple, 4.10.11
  27. 27. More than 500.000 iOS Apps in the App Storeswipestudio.com Source: Apple, 4.10.11
  28. 28. Most popular categories in the App Store Health NavigationPhotography Productivity 2 % 2 % 2 % Finance 3 % 2 % Social Medicine 1 % News Weather 1 % 3 % 1 % Sport 3 % Business 4 % Games 15 % Reference 4 % Music 4 % Travel 6 % Books 14 % Utilities 6 % Lifestyle 7 % Entertainment Education 11 % 8 %swipestudio.com Source: Chillingo, Chomp, 148apps, May 2011
  29. 29. Free vs. Paid Apps Paid 63 % Free 37 %swipestudio.com Source: Chillingo, Chomp, 148apps, May 2011
  30. 30. Price Structure of the Apps in the App Store Above 4,99$ Free 8 % 37 % 4,99$ 4 % 3,99$ 3 % 2,99$ 6 % 1,99$ 13 % 0,99$ 29 %swipestudio.com By Downloads, May 2011
  31. 31. ø price of paid apps 3,64 $swipestudio.com Source: Chillingo, Chomp, 148apps, May 2011
  32. 32. Apple will generate 15.000.000.000 $ turnover with Apps in 2011 70% of this amount will be paid to appr. 90.000 developers. Remaining turnover for Apple: 4.500.000.000 $.swipestudio.com Source: Apple
  33. 33. Sold iPhones 2007 - 2011 70.000.000 60.000.000 50.000.000 40.000.000 30.000.000 60.100.000 20.000.000 39.950.000 10.000.000 20.836.000 11.625.000 0 1.389.000 2007 2008 2009 2010 2011swipestudio.com Quelle: Apple
  34. 34. Apple sold 135.000.000 iPhones until todayswipestudio.com Source: Apple
  35. 35. And a total of 250.000.000 iOS devicesswipestudio.com Source: Apple
  36. 36. Estimated iPhone sales 2012 110.000.000 55.000.000 107.000.000 60.100.000 39.950.000 20.836.000 11.625.000 0 1.389.000 2007 2008 2009 2010 2011 2012swipestudio.com Source: Janney Capital Markets, 3.10.11
  37. 37. Sold iPhones on the launch weekend 4.000.000 3.000.000 2.000.000 4.000.000 1.000.000 1.700.000 1.000.000 1.000.000 270.000 0 iPhone 1 iPhone 3G iPhone 3GS iPhone 4 iPhone 4Sswipestudio.com Source: Apple
  38. 38. But Apple isn´t alone anymore ...swipestudio.com
  39. 39. Broadcom Corporation, Google, HTC, Intel, LG, Marvell Technology Group, Motorola, Nvidia, Qualcomm, Samsung Electronics, Sprint Nextel, T-Mobile und Texas Instruments ... On November 5th, 2007 the „Open Handset Alliance“ was announced. The goal of this alliance is the development of open standards for mobile devices. On the same day they launch their first product: Android.swipestudio.com
  40. 40. But it took another year until the first Android phone was launched on October 20th, 2008.swipestudio.com
  41. 41. swipestudio.com
  42. 42. 28.8.2008: Google announces to launch the „Android Market“ on 22.10.2008.swipestudio.com
  43. 43. The ”Android Market“ is available in 29 countries.swipestudio.com
  44. 44. swipestudio.com
  45. 45. swipestudio.com
  46. 46. Number of Apps in the Android Market 200.000 150.000 100.000 200.000 50.000 80.000 20.000 0 2009 2010 2011swipestudio.com Source: Wikipedia
  47. 47. There were more than 10.000.000.000 App downloads until today.swipestudio.com Source: Wikipedia
  48. 48. Besides the Apple App Store and the Android Market a few more parties opened App stores as well ...swipestudio.com
  49. 49. 10 .7 .0swipestudio.com 8 Ap ple Ap p St 22 or ei .1 Ph 0. on 08 e Go og le An d ro id 1. M ar 4. 0 k 9 et Bl ac kb err yA pp W or ld 26 .5 .2 00 9 No k ia O vi St or e 6. 6. 0 9 Pa lm Ap p Ca tal o g 21 .1 0. 20 10 W in do w sP ho ne M ar ke tp lac e
  50. 50. Number of Apps in each App Store 400.000 300.000 200.000 400.000 100.000 200.000 100.000 46.000 60.000 37.000 0 5.000 iPhone iPad Android Blackberry Windows Phone Ovi palmswipestudio.com Source: Apple, Wikipedia
  51. 51. Feature Phone vs Smartphone Feature Phone 57 % Smartphone 43 %swipestudio.com Source: Nielsen, 3.11.2011
  52. 52. Feature Phone vs Smartphone OS Smartphone Share Android 43 % Other 4 % Windows Feature Phone 7 % 57 % Smartphone 43 % RIM 18 % iOS 28 %swipestudio.com Source: Nielsen, 3.11.2011
  53. 53. Downloads und Turnoverswipestudio.com
  54. 54. Worldwide App Downloads Worldwide App turnover 20 20 18 18 16 16 14 14 12 12 Billion US$ Billion 10 10 18,0 8 8 15,1 6 6 4 8,2 4 5,2 2 2 0 0 2010 2011 2010 2011 Turnover in Billion US$ Turnover in Billion US$swipestudio.com Source: research2guidance.com
  55. 55. II. The Tablet Marketswipestudio.com
  56. 56. Apple didn´t only create the market for Apps ...swipestudio.com
  57. 57. The also revolutionized the tablet market ...swipestudio.com
  58. 58. The first iPad hit stores on April 3rd, 2010.swipestudio.com
  59. 59. swipestudio.com
  60. 60. In the first month 1.000.000 devices were sold. The first iPhone needed 72 days.swipestudio.com Source: Apple
  61. 61. Until January 2011 15.000.000 iPads were sold.swipestudio.com Source: Apple
  62. 62. On March 11th, 2011 the iPad 2 hit stores.swipestudio.com
  63. 63. swipestudio.com
  64. 64. Instead of 28 days it took just 3 days to sell 1.000.000 devices!swipestudio.com Source: Apple
  65. 65. Until the end of 2011 sales will exceed 47.000.000 iPads.swipestudio.com
  66. 66. Sold iPads in 2010 and 2011 40.000.000 30.000.000 20.000.000 40.000.000 10.000.000 7.400.000 0 2010 2011swipestudio.com Source: Apple
  67. 67. The future looks bright:swipestudio.com
  68. 68. Estimated iPad sales until 2015 150.000.000 120.000.000 90.000.000 148.700.000 60.000.000 122.100.000 95.600.000 69.000.000 30.000.000 40.000.000 7.400.000 0 2010 2011 2012 2013 2014 2015swipestudio.com Source: Gartner
  69. 69. Sales of Android Tablets will grow rapidly as well:swipestudio.com
  70. 70. Estimated sales of Android Tablets until 2015 150.000.000 120.000.000 90.000.000 60.000.000 116.400.000 85.300.000 30.000.000 54.100.000 22.900.000 11.000.000 0 0 2010 2011 2012 2013 2014 2015swipestudio.com Sales: Gartner
  71. 71. In 2015 a total of more than 270.000.000 tablets will be sold. In 2011 appr. 356.000.000 PCs will be sold. In 2011 appr. 400.000.000 Smartphones will be sold.swipestudio.com Source: Gartner, IDC
  72. 72. Marketshare iOS Tablets vs. Android Tablets vs. Windows until 2015 100% 80% 60% 40% 73% 67% 60% 53% 46% 20% 36% 31% 27% 22% 17% 6% 8% 11% 0% 4% 2011 2012 2013 2014 2015 iOS Android Windowsswipestudio.com Source: Gartner
  73. 73. III. Tablet-Usage Facts & Figuresswipestudio.com
  74. 74. 11%
  75. 75. 11%of the U.S. population own a tablet Source: Pew Research Center / The Economist Group, 31.10.11
  76. 76. : Male useres outnumber female users 2:1swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
  77. 77. Age structure Tablet User General public 22% 18-29 22% 46% 30-49 35% 32% 50+ 43%swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
  78. 78. Tablet User General Public 51% College graduate+ 28% 53% Family income of $75.000,- or more 28% 62% 44% Employed full-timeswipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
  79. 79. 77% user their their tablet daily ø 1 hour 35 minutes per day 53% get news every dayswipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
  80. 80. Daily usage 54% 53% 39% 39% 17% 13%swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
  81. 81. Percent of Tablet News Users who regularly ... 42% 52% read in-depth articles check Headlines 16% 16% share news on watch news videos social networksswipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
  82. 82. Follow the news Prefer reading / listening all the time to the news over watching Tablet User 68% 71% General Public 56% 45% 0 40 80 0 40 80swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
  83. 83. Percent of tablet user who get news on their tablet that they used to get from ... PC or Laptop 79% Newspaper 59% or Magazine TV 57% 0 40 80swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
  84. 84. Time spent with news on the tablet is ... Less Same 4 % 66 % Greater 30 %swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
  85. 85. Enjoyment getting news on a tablet is ... Less 8 % Same 61 % Greater 31 %swipestudio.com Quelle: Pew Research Center / The Economist Group, 31.10.11
  86. 86. How many use their tablet in front of a TV? 40 %swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
  87. 87. Preferred Platform for ... ... checking headlines: ... reading longer articles: Tablet 43% 55% PC / Laptop 23% 22% Smartphone 14% 20% 0% 30% 60% 0% 30% 60%swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
  88. 88. Are tablet users willed to pay more for news on the tablet than elsewhere? 16% 78% 6% Worth more Worth the same Worth lessswipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
  89. 89. For consuming news on their tablet, percent who use ... Apps 21 % 8 % Beides 31 % Browser 40 %swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
  90. 90. 14% have paid directly for news on the tablet.swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
  91. 91. Among those who have not paid directly for content ... 21% would pay $5 a month 10% would pay $10 a monthswipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
  92. 92. IV. The End Want to get in touch? contact@swipestudio.comswipestudio.com

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