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We all understand the value a strong social media program provides in driving sales results, establishing loyal customer relationships and building strong brands. The challenge is how to effectively and efficiently deliver these social media programs through a franchise network. The most powerful social media is authentic, transparent and delivered locally – this can be difficult to do across a large, independent network. This session will deliver practical tips and ideas on how-to deliver an integrated, well-branded social media program with both franchisor and franchisee content.