Jamz - Nestle frozen Shopper Marketing Case Study

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Case study for hugely successful shopper marketing initiative with Loblaws stores in Canada.

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Jamz - Nestle frozen Shopper Marketing Case Study

  1. 1. Nestlé Frozen Foods Case Study . When Nestlé wanted to heat up sales in the frozen aisle at Loblaws stores they turned to the JAMZ to create a new category event based on key shopper insights. Objectives To drive sales of Nestlé frozen food products at select Loblaws banners across Canada To drive incremental frozen bunker display activity Strategies Modify Shopper’s mindset of buying frozen foods for future consumption to immediate usage Focus on Nestle’s full line of frozen products from entrees to ice cream Develop a theme to position frozen category products for immediate consumption Create awareness via multiple points of interruption pre-store and in-store Provide shoppers with multiple incentives to buy – price and contest overlay How It Works Created 30 day event with “Dinner. Tonight.” theme to drive immediate consumption positioning Offered Shoppers special $5 pricing on all Nestlé frozen products Overlay online contest to win daily prizes of $300 Loblaws gift store gift cards @dinner-tonight.ca Program Support Promotion web site Flyer ads Blade signs in frozen aisle Header cards for bunker displays Results 7 digit incremental sales growth Increase in frozen food sales during promotion period Program to be repeated About JAMZ Marketing JAMZ Marketing is a boutique full service marketing agency specializing in sales promotion, digital and shopper marketing. We offer our clients full turn-key promotion solutions including strategy, creative design, project management, contest fulfillment, prize sourcing and prize fulfillment services. For more information contact Aaron Richman at 416-300-8008 or aaron@jamzmarketing.com

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