30. EVALUATION OF THE MOST
EFFECTIVE BOOKING OPTION
FOR AN INDEPENDENT HOTEL
31. PROS CONS
Brand portals High visibility of the hotel Possibility of comparison
(Only applicable for Price constraints
voluntary chains)
Online Travel Agencies High visibility of the hotel Possibility of comparison
(OTA) Price constraints
Reserve auction site Possibility to sell quickly Possibility of loss selling
the rooms
Cancellation policy non
flexible
Hotel Site All information can be Obligation to know the
found on the site hotel
Hotel site with Possibility to create Obligation to update the
Facebook fan rate loyalty fan page regularly
offered
Mobile booking High visibility of the hotel Obligation to have a
application at anytime & everywhere smartphone
High development
32. THE CHOICE
Also the hotel website is where the client is going to find
the most information's, best prices, packages… It is best to
choose as the most effective booking option for an
independent hotel an Online Travel Agency (OTA) as it is
the platform where the hotelier will be the most visible. In
addition, most OTA have mobile application to increase
visibility and ease the booking method. Finally, as
evaluations and feedbacks are more and more important
to customers, some OTA like Booking.com have already
integrated these options to their site.
