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Ritz carlton - Renaissance

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  • 1. +Session 5assignementRitz CarltonFloriane BRETTEAnne Gabrielle CHIRASRaphaelle LEVETJerome AYALA
  • 2. How do the hotel concierges usetechnology to make personalrecommendations? Ritz Carlton application Concierge recommandation on FourSquare Check-in information on mobile phone Concierge informations available inside the hotel or outsidethrough the application Smartphone used as a key to access to places inside the hotel
  • 3. How do they relate to 3rd party recommendationsites?What is the strategy? FourSquare gives them the opportunity to interact with theirclient, know their habits, their needs and where they go whenthey are inside. The strategy is to anticipate the wants and desires of the clientseven before asking the questions Opportunity to have a huge number of people to base theinformations on habits and study them.
  • 4. What is the strategy behind ‘Art of theCraft’? The main sloggan of the video: « let us stay with you » The hotel accompanies the client all day long Create an emotional / priviledge relationship between the client and thebrand Show to client how employees are involved Showing that they are fillfilled proove their pleasure to work there Treats your employee as you want them to treats your customer = Clientsatisfaction
  • 5. Comparison & AnalysisRENAISSANCE HOTELMore attractiveInformation about theunivers of the hotelPresented as a navigator /lifestyle blogSlogan: Live life todiscoverRITZ CARLTON HOTELStrict appearanceInformation about the hotelSlogan: Let us stay withyou
  • 6. Analysis Although Ritz Carlton has a « corporate » designed website, they do have a mobileapplication compare to Renaissance which has a more « bloggy » designed website but noapplication With Ritz Carlton application, clients can have access to the concierge informationanywhere and the hotels can follows their clients habits Renaissance by calling its website « Rnavigator » made an error by not having an app thatyou can check anywhere at anytime. As Renaissance website is designed as a lifestyle blog, they put forward the fact that theyhave « local experts » (local concierge) that provide the informations.