DESIGN HOTELSLaura FLEURYValentine FOLLIN-ARBELETVirginie POIRONJerome AYALA
Tag Line: « MADE BY                   ORIGINALS »Nowadays most hotels feature an element of contemporary design. “Design h...
Market segmentation• Each hotelier is an ambassador of his country/city in a  foreign country/city• More than 200 hotels a...
Customer engagement points     Club membership
Customer engagement points     Club membership
Customer engagement points        Facebook
Customer engagement points          Twitter
Customer engagement points      Book purchase
Customer engagement points        Newsletter
Customer engagement points  Videos in partnership with           Youtube
Customer engagement points for one of the member hotel
Customer engagement points for one of the member hotel
Digital IQ
Engagement for the 4 pointsin customer decisions journey
Designhotels.com presentation
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Designhotels.com presentation

  1. 1. DESIGN HOTELSLaura FLEURYValentine FOLLIN-ARBELETVirginie POIRONJerome AYALA
  2. 2. Tag Line: « MADE BY ORIGINALS »Nowadays most hotels feature an element of contemporary design. “Design hotels”have become a hotel segment. So, what makes our member hotels so special? Eachoffers far more than a designer chair in the lobby; every hotel in our collectionprovides a specific experience. Architecture, design, service, gastronomy and otherspecial qualities such as the perfect location come together like interlocking pieces ofa puzzle to form a consistent and coherent concept. Every single member provides anindividual, aesthetic and service-driven hotel experience and reflects the vision of anindependent hotelier - an "Original" with a passion for cultural authenticity and genuinehospitality that is rooted and enhanced by thought-provoking design and architecture.Each of our member hotels was “Made by Originals”!

Member selection has remainedan extraordinary process throughout the history of Design Hotels™. Whenever wechoose a member, we always look for its distinguishing factor - the originality in itsconcept. A set list of selection criteria does not exist - deliberately!

 It is aboutscrutinizing key areas to find exactly the right members: holistic concepts, location,architecture, design, local integration, corporate ethics and - most importantly - thepeople behind the concept and their commitment towards their hotel. Naturally, thepeople behind every hotel and their guests play a very large role because theybreathe life and a distinctive energy into the hotel. The architecture and interior designmust create the right ambience for interaction. When like-minded people cometogether in the right environment, the result is a fascinating place to be.http://corporate.designhotels.com/about_design_hotels/made_by_originals
  3. 3. Market segmentation• Each hotelier is an ambassador of his country/city in a foreign country/city• More than 200 hotels are refered on Designhotels.com• Every hotels are independent and unique• « They consider authenticity to be a very real value in today’s world » Daniele KIHLGREN
  4. 4. Customer engagement points Club membership
  5. 5. Customer engagement points Club membership
  6. 6. Customer engagement points Facebook
  7. 7. Customer engagement points Twitter
  8. 8. Customer engagement points Book purchase
  9. 9. Customer engagement points Newsletter
  10. 10. Customer engagement points Videos in partnership with Youtube
  11. 11. Customer engagement points for one of the member hotel
  12. 12. Customer engagement points for one of the member hotel
  13. 13. Digital IQ
  14. 14. Engagement for the 4 pointsin customer decisions journey
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