Designhotels.com presentation
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Designhotels.com presentation

on

  • 591 views

 

Statistics

Views

Total Views
591
Views on SlideShare
353
Embed Views
238

Actions

Likes
0
Downloads
0
Comments
0

5 Embeds 238

http://jeromeayalamba2.blogspot.fr 106
http://mbalaurafleury.blogspot.com 48
http://mbalaurafleury.blogspot.fr 47
http://laparoledunefraise.blogspot.fr 27
http://mbalaurafleury.blogspot.ch 10

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Designhotels.com presentation Presentation Transcript

  • 1. DESIGN HOTELSLaura FLEURYValentine FOLLIN-ARBELETVirginie POIRONJerome AYALA
  • 2. Tag Line: « MADE BY ORIGINALS »Nowadays most hotels feature an element of contemporary design. “Design hotels”have become a hotel segment. So, what makes our member hotels so special? Eachoffers far more than a designer chair in the lobby; every hotel in our collectionprovides a specific experience. Architecture, design, service, gastronomy and otherspecial qualities such as the perfect location come together like interlocking pieces ofa puzzle to form a consistent and coherent concept. Every single member provides anindividual, aesthetic and service-driven hotel experience and reflects the vision of anindependent hotelier - an "Original" with a passion for cultural authenticity and genuinehospitality that is rooted and enhanced by thought-provoking design and architecture.Each of our member hotels was “Made by Originals”!

Member selection has remainedan extraordinary process throughout the history of Design Hotels™. Whenever wechoose a member, we always look for its distinguishing factor - the originality in itsconcept. A set list of selection criteria does not exist - deliberately!

 It is aboutscrutinizing key areas to find exactly the right members: holistic concepts, location,architecture, design, local integration, corporate ethics and - most importantly - thepeople behind the concept and their commitment towards their hotel. Naturally, thepeople behind every hotel and their guests play a very large role because theybreathe life and a distinctive energy into the hotel. The architecture and interior designmust create the right ambience for interaction. When like-minded people cometogether in the right environment, the result is a fascinating place to be.http://corporate.designhotels.com/about_design_hotels/made_by_originals
  • 3. Market segmentation• Each hotelier is an ambassador of his country/city in a foreign country/city• More than 200 hotels are refered on Designhotels.com• Every hotels are independent and unique• « They consider authenticity to be a very real value in today’s world » Daniele KIHLGREN
  • 4. Customer engagement points Club membership
  • 5. Customer engagement points Club membership
  • 6. Customer engagement points Facebook
  • 7. Customer engagement points Twitter
  • 8. Customer engagement points Book purchase
  • 9. Customer engagement points Newsletter
  • 10. Customer engagement points Videos in partnership with Youtube
  • 11. Customer engagement points for one of the member hotel
  • 12. Customer engagement points for one of the member hotel
  • 13. Digital IQ
  • 14. Engagement for the 4 pointsin customer decisions journey