3. The Fly interviews the band ‘Egyptian Hip Hop’ in the article I have chosen to
deconstruct. They have an easy going writing style which isn’t to hard to follow
and understand. They do not use much formal language, but instead like to make
a lot of jokes and child like insults. For example in the opening paragraph ‘ Back
in mid-2009, when bands like Natalie Portman’s shave head, Internet forever and
Strawberry Whiplash exited’. This use of if your not up to date with the
alternative and rock music scene your not in with the joke type remarks run
through out the article. A child like, but witty humor is also used an example is ‘
a petulant streak of GCSE-bunking youth that meant they refused interview
requests and a son entitled ‘Rad Pit’. This smart ass yet created remarks are again
made through out the article.
They make some reference to 80’s dance/ rock music ‘Talking Heads’, ‘ten tracks
of obscure gurgles and tangents that sounds like Talking Heads post-Zombie
apocalypse’ which shows how this magazine tightly fits into it alternative and
rock genre. You can see much work the writers put into creating those arty and
alternative one liners which in my opinion they aim for the most ‘obscure’
description of the bands sound. Although to alternative music lovers this would
completely make sense and be able to create an idea of what sort of sound they
have. This rebellious side, but also teenage spirit of the writers come though in
the line ‘ Hewett speaks in tangled, stoner-philosophies that sound in equal
parts pretentious and pertinent.’ Yet again another creative, but witty one liner
is used to describe the singer of the band, the teenage like rebellion seeps through
the lines.
Overall I felt that the writer effectively spoke to there target market and they
new what would draw the reader in and with the niche jokes and references
made it make the alternative music reader feel as if they writer is directly
speaking to them.
