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The brouhaha over the rise of breadwinner moms and stay-at-home dads
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The brouhaha over the rise of breadwinner moms and stay-at-home dads

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If you thought last week's report on the rise of breadwinner moms caused a stir, get ready for more. There will be even more heated and more emotional debate as the trend intensifies, and we near the ...

If you thought last week's report on the rise of breadwinner moms caused a stir, get ready for more. There will be even more heated and more emotional debate as the trend intensifies, and we near the tipping point.

To put our reactions in context, it helps to take a look at how social change happens. As part of the research I did for the Big Flip, I took a look at various theories of social change—to understand where we are in the cycle of change, and what to expect. Here's a distillation of what I learned.

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    The brouhaha over the rise of breadwinner moms and stay-at-home dads The brouhaha over the rise of breadwinner moms and stay-at-home dads Presentation Transcript

    • Why we’re conflictedabout breadwinner moms& stay-at-home dadsIzzy ChanStrategist and director of documentary film“THE BIG FLIP—STORIES FROMTHE MODERN HOME FRONT”
    • I. EMERGENCEIsolatedRidiculedVisionaries stand up againsthidden problem or injustice.Stages of Social Change
    • I. EMERGENCEIsolatedRidiculedII. INCREASINGTENSIONSAlternativeUnconventionalVisionariesPioneers champion cause as viablealternative in the face of strong opposition.Stages of Social Change
    • I. EMERGENCEIsolatedRidiculedII. INCREASINGTENSIONSAlternativeUnconventionalVisionariesTrigger/Catalytic EventPioneersStages of Social ChangeDrives issuecenter stage.
    • I. EMERGENCEIsolatedRidiculedII. INCREASINGTENSIONSAlternativeUnconventionalVisionariesTrigger/Catalytic EventPioneersIII. WAGING THEMOVEMENTPublic opinion battleAdoption & oppositionPragmatists start to shift their stance. Oppositionintensifies as traditionalists feel the the pendulum shift.Stages of Social ChangeYoung Republicans for same-sex marriageAnti gay marriage protest in Paris
    • I. EMERGENCEIsolatedRidiculedII. INCREASINGTENSIONSAlternativeUnconventionalIII. WAGING THE MOVEMENTPublic opinion battleAdoption & oppositionVisionariesPragmatistsIV. ACCEPTANCEAccepted by majorityImplement changeacross societyV. NORMALIZATIONSocial normThe way things areTrigger/Catalytic EventPioneersStages of Social ChangeEven Traditionalists accept the change(maybe reluctantly), and pull back opposition.
    • I. EMERGENCEIsolatedRidiculedII. INCREASINGTENSIONSAlternativeUnconventionalIII. WAGING THE MOVEMENTPublic opinion battleAdoption & oppositionVisionariesPragmatistsTraditionalistsThe last die-hardSkeptics give up the fight.IV. ACCEPTANCEAccepted by majorityImplement change across societyTrigger/Catalytic EventPioneersStages of Social ChangeV. NORMALIZATIONSocial normThe way things are
    • I. EMERGENCEIsolatedRidiculedII. INCREASINGTENSIONSAlternativeUnconventionalIII. WAGING THE MOVEMENTPublic opinion battleAdoption & oppositionVisionariesPragmatistsTraditionalistsSkepticsIV. ACCEPTANCEAccepted by majorityImplement change across societyV. NORMALIZATIONSocial normThe way things areTrigger/Catalytic EventPioneersStages of Social Change
    • I. EMERGENCEIsolatedRidiculedII. INCREASINGTENSIONSAlternativeUnconventionalIII. WAGING THE MOVEMENTPublic opinion battleAdoption & oppositionVisionariesPragmatistsConservativesSkepticsIV. ACCEPTANCEAccepted by majorityImplement change across societyV. NORMALIZATIONSocial normThe way things areTrigger/Catalytic EventPioneersWhere We Are In AcceptingFemale BreadwinnersThis is roughly where we are.Get ready for more heateddebate as we’re socially primedfor a catalytic event to trigger anemotional public opinion battle.
    • Come visit us atBigFlipDocumentary.comto find out more.