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The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
The Big Flip--Breadwinner Wives and Home Guardian Husbands
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The Big Flip--Breadwinner Wives and Home Guardian Husbands

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Background info for a documentary film on the rise of breadwinner wives, and the friction it creates in marriages and families. Watch our video trailer and support our Kickstarter at …

Background info for a documentary film on the rise of breadwinner wives, and the friction it creates in marriages and families. Watch our video trailer and support our Kickstarter at http://www.kickstarter.com/projects/izzychan/what-does-it-take-for-love-to-endure-in-the-big-fl

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  • @adambradshaw127 Thank you Adam! You are absolutely right—we'll all need to adjust for this to work. I invite you to visit our website and check out videos of Big Flip families we've profiled so far—http://bigflipdocumentary.com. And thank you for the link to the survival tips! Cheers, Iz
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  • This is a timely documentary, Izzy, since it is very evident that in today's American family and employment landscape post-recession, when only one spouse works full time, it's increasingly the wife. As such, the more materials that serve to enlighten everyone on this issue, the better it is for the breadwinner, the family, the children and even the society as it adjusts expectations on this shift. Good luck on this worthy project. Here's an equally great article on helping sole breadwinners especially women, and their families cope, survive and thrive in this changing breadwinner roles. http://financesonline.com/survival-tips-for-the-sole-breadwinner/
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  • Hi Izzy
    Great to connect. You should join my LinkedIn group and see what they think of the new term that you coined. There is one 'home guardian husband in it' the rest are women breadwinners http://ow.ly/1SH4FK . Thanks so much for purchasing a copy of Rocking Your Role, I hope that you find it useful.
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  • Jenny, I coined the term 'home guardian husband'—mainly to start building and creating more positive language for what a stay at home dad could mean! BTW, love the work you're doing. Just got myself a Kindle copy of Rocking Your Role!
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  • Interested in the term home guardian husband, is this a new term that you created?
    Jenny Garrett
    http://www.rockingyourrole.com
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  • 1. STO R I E S F R O M THE MODERN HOME FRONT
  • 2. A documentary that explores the triumphs and struggles of families where the wife wins the bread and the husband mans the home.
  • 3. Featured on the Katie Couric Show
  • 4. July 23, 2013 To Whom It May Concern: The San Francisco Film Society is the proud sponsor of The Big Flip by Isabella Chan. We require that a director demonstrate high professional standards through previous work and propose a project that promises to be an imaginative contribution to the media arts field. In addition, the prospective project must be feasible within the budget outlined. Isabella Chan’s The Big Flip meets all of these requirements. The San Francisco Film Society will administer any funds received in support of this project. Donations to the San Francisco Film Society are tax deductible to the full extent allowed by law. Should you have any questions about The Big Flip please do not hesitate to call or write. We proudly endorse this project and urge you to support it. Sponsored by the SF Film Society in their Project Development program
  • 5. WHY WE CARE
  • 6. There’s been a shift.
  • 7. NEW ECONOMICS OF MARRIAGE: RISE OF WIVES 01.19.10 Wives who make more money than their husbands: 1970 4% 2010 22%
  • 8. RICH MOM, POOR DAD: WOMEN BECOME BREADWINNERS 03.20.12 Nearly 40% of U.S. working wives now out-earn their husbands, and... they'll soon make up a majority.
  • 9. ALPHA WOMEN, BETA MEN 11.23.03 Wives are increasingly outearning their husbands, but their new financial muscle is causing havoc in the home.
  • 10. And this is only just beginning.
  • 11. Bachelor degrees going to women 60% Master’s degrees going to women 60% Law school students who are female 52% Med school students who are female 47% National Center for Education Statistics, 2008 & 2010
  • 12. 1997 2010/2011 66 56 59 58 YOUNG WOMEN’S AMBITIONS OUTSTRIP YOUNG MEN’S 18-34-year-olds who say high-paying work is very important % % % % Pew Research Center
  • 13. Labor Department, 2010 $0 $0.25 $0.50 $0.75 $1.00 $0.81 $0.91 $1.00$1.00 YOUNGER WOMEN CLOSING THE GENDER INCOME GAP How much a woman makes for every $1 that her same-age male counterpart makes 25-34 years old 16-24 years old
  • 14. Which means soon, there will be a big flip.
  • 15. In 15 YEARS, WOMEN are projected to not just to close the income gap with men—but to OUT-EARN MEN ON AVERAGE. “What women want” project
  • 16. But the cost of these gains?
  • 17. “...although women as a group have made substantial gains in wages, educational attainment, and prestige over the past three decades, [research has] shown that WOMEN ARE LESS HAPPY TODAY than their predecessors were in 1972, both in absolute terms and relative to men.”
  • 18. SOBERING FACTS
  • 19. Husbands whose wives make more money are 61% LESS HAPPY. The National Marriage Project, University of Virginia, 2010
  • 20. WIVES who are primary breadwinners are significantly LESS HAPPY about family life than other women. The Impact of Relative Earnings Among Dual-Earner Couples on Career Satisfaction and Family Satisfaction, Cornell University, 2009
  • 21. Men are 5 TIMESMORE LIKELY TO CHEAT when they’re completely dependent on their wives’ incomes. American Sociological Association, 2010
  • 22. DIVORCE IS 40% MORE LIKELY when a woman makes over 60% of the family’s income. Journal of Family Issues, Western Washington University, 2010
  • 23. Which leads one to wonder...
  • 24. Will LOVE FADE, RESENTMENTS FESTER, and MARRIAGES CRUMBLE in this new set-up?
  • 25. Or CAN LOVE ENDURE?
  • 26. WHAT WE CAN DO TOGETHER
  • 27. OUR QUEST Understand what it takes for women and men to thrive, for love and happiness to endure in the Big Flip.
  • 28. OUR ULTERIOR MOTIVE Inspire businesses to 1. Develop new products & services 2. Design new business environments and employee programs that will help Big Flip families thrive
  • 29. CHANGE THROUGH DESIGN
  • 30. CHANGE THROUGH DESIGN
  • 31. Design challenges and opportunities
  • 32. 1. Men and Babes
  • 33. Early musings from the Big Flip design notebook...
  • 34. 2. Man the House and Father the Kids
  • 35. Design challenge How do you make mopping as exciting as hockey?
  • 36. 3. The Evil Twins— Stress & Guilt
  • 37. Design challenge How do you make business travel a de-stress and un-guilt opportunity women can (secretly) look forward to?
  • 38. 4. Recognition & Reward
  • 39. Design challenge How do we reward and recognize breadwinner wives for their incredible accomplishments?
  • 40. Design challenge How do we create fun and meaningful ways to recognize and reward at- home dads for their daily accomplishments?
  • 41. Done right, innovative products for Big Flip families will benefit many working dads and moms.
  • 42. JOIN OUR QUEST 1. Take our design challenges 2. Spread the word—let people know why you care 3. Support our Kickstarter!
  • 43. THANK YOU Click here to watch our trailer and support our Kickstarter!

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