Sociolog y and
Psycholog y in Public
Health
By: Adam Izzeldin, BPEH, MPH
Department of International Health, TMDU.

Myfanw...
Key components
introduction
 Sociology and psychology in public health
 Theories of sociology and psychology
 Sociologi...
Introduction


Sociology and psychology share a number of
common interests and areas of study in the
public health field:...
settings of psychology and sociology
History of medical sociology



The period of rapid growth of medical
sociology began in the 1950s in the United
States a...
shared interests between
sociology and public health


The adoption of public health to social model of
the causes of ill...
 
Integration between sociology
and public health


Indeed it is increasingly difficult to determine
precise disciplinary...
Structural theories


Regard society as constraining and shaping the
beliefs, values, and patterns of behaviour of social...
Social action theories


to understand subjective meanings, with social
action forming a product of how individuals
inter...
Sociological methods
Quantitative

Qualitative

View of
the
world

Social reality exists as objective,
Social reality is s...
Research designs in
sociology


Ethnography: observing the social structure and
local culture of small groups



Partici...
Areas of sociological
investigation
Examples for applications of
social interventions
Meanings and identity
 Biographical disruption
 Suffering and loss of ...
Psychology in public health


Psychological theories recently focus on mental
health through the work of clinical psychol...
So, how dose psychology
contribute in health
problems?

and what are areas of
psychology in public
health?
The various roles of psychology
Psychological theories
Psychological models
Health Belief Model (HBM)


It was developed initially by Rosenstock (1966)
and further by Becker and colleagues
througho...
Theory of Planned Behavior (TPB)


The TPB proposes that behavioural intentions
(‘plans of action in pursuit of behaviour...
Self-regulatory model


Leventhal and his colleagues (1997) defined
illness cognitions as ‘a patient's own implicit
commo...
Psychological
investigations


Obesity and diet researches highlighted the
importance of factors such as the food industr...
Developing interventions to
change health-related
behaviour


Health psychology theory provides a framework for:

1-under...
So, how do our psychological models
work to change behaviors ?

Or

Or
Using social cognition
models (SCMs)
1.

Identify target behaviour and target population;

2.

identify the most salient b...
Using implementation
intentions


SCMs emphasize the relationship
between the intention to behave in a
certain way and ac...
Using the SRM


Research indicates that patients' beliefs about their illness
may relate to a range of health outcomes in...
Now, what is your own
concept about sociology
and psychology in public
health?
Would you incorporate
them into your future...
Conclusion


Both sociology and psychology are now well established as
part of multi-disciplinary public health and are i...
Thank you for listening

"If you don’t know where you’re going, you wind
up someplace else." Yogi Berra
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Sociology and psychology in public health

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introduction
Sociology and psychology in public health
Theories of sociology and psychology
Sociological and psychology methods, investigations and interventions.
Developing interventions to change health-related behaviour and;
Conclusion

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  • More generally, qualitative methods are no longer confined to sociologists and
    anthropologists and are increasingly employed by public health doctors and other medical specialists
  • Sociological theories are broadly divided into structural and social
    action theories.
    Consensual theories, most notably that of functionalism, played an important role in the early
    development of sociology.
  • Sociological investigations employ a range of methods that belong to two main research traditions,
    those of quantitative and qualitative research
  • Over recent years there has been a call towards using these models to inform and
    develop interventions to change behaviours. This has been based upon two observations.
    First, it wasobserved that many interventions designed to change behaviour were only minimally effective (sexual behavior and dieting)
    Second, Second, it was observed that many interventions were not based upon any theoretical framework that had identified which factors were correlated with the particular behaviour.
  • Sociology and psychology in public health

    1. 1. Sociolog y and Psycholog y in Public Health By: Adam Izzeldin, BPEH, MPH Department of International Health, TMDU. Myfanwy Morgan, Margaret Reid, Jane Ogden. Oxford Textbook of Public Health.
    2. 2. Key components introduction  Sociology and psychology in public health  Theories of sociology and psychology  Sociological and psychology methods, investigations and interventions.  Developing interventions to change healthrelated behaviour and;  Conclusion 
    3. 3. Introduction  Sociology and psychology share a number of common interests and areas of study in the public health field:  issues relating to the psychosocial environment as causes of disease, helpseeking behaviours and adherence with treatment.  issues relating to ageing and disability, as well as effective health promotion interventions and the measurement of health status and quality of life.
    4. 4. settings of psychology and sociology
    5. 5. History of medical sociology  The period of rapid growth of medical sociology began in the 1950s in the United States and about a decade later in the United Kingdom.  The founding of an international journal, Social Science and Medicine, which forms a marker in the development of the discipline, occurred in 1966.
    6. 6. shared interests between sociology and public health  The adoption of public health to social model of the causes of ill health and appropriate interventions (many health problems as social and environmental rather than individual-healthy public policy).  The move towards a more social and participative model of healthcare was also encouraged by broader changes in society.
    7. 7.   Integration between sociology and public health  Indeed it is increasingly difficult to determine precise disciplinary boundaries, as sociology, psychology, and public health medicine  Sociologists are now likely to team up with other social scientists, for example, anthropologists and social geographers, as well as with medical public health specialists, to address public health problems (integrated team)
    8. 8. Structural theories  Regard society as constraining and shaping the beliefs, values, and patterns of behaviour of social groups  Functionalist theory proposed a view of society in which the various parts worked together fairly harmoniously .  Parsons identified illness as dysfunctional for the smooth running of society because he argued that sick people are not able to fulfill their normal social role
    9. 9. Social action theories  to understand subjective meanings, with social action forming a product of how individuals interpret the world and interact with others on the basis of these meanings.  comprise different theoretical positions, most notably those of symbolic interactionism, phenomenology, ethnomethodology, and social constructionism
    10. 10. Sociological methods Quantitative Qualitative View of the world Social reality exists as objective, Social reality is subjectively measurable phenomena, external to the interpreted and experienced individual (positivism) (interpretive) Logic of enquiry Deductive based on testing formal hypotheses to establish causal relationships Inductive reasoning with understanding of social processes derived from data Research Quantitative, with sample design selection, data collection, and analyses based on scientific procedures and ensuring repeatability and generalizable results Qualitative, based on detailed study of social processes of groups of interest to elicit interpretations and responses Validity Corresponds to subjective reality; other terms include trustworthiness credibility, plausibility Corresponds to an objective reality
    11. 11. Research designs in sociology  Ethnography: observing the social structure and local culture of small groups  Participatory action research (PAR) and user involvement: participatory, democracy and its contribution for science and local change.  Mixed methods: quantitative and qualitative approaches to achieve a broader understanding and avoid weakness
    12. 12. Areas of sociological investigation
    13. 13. Examples for applications of social interventions Meanings and identity  Biographical disruption  Suffering and loss of self  Adaptation and self-management  Sociology and place  Food choices and physical exercise  Social capital 
    14. 14. Psychology in public health  Psychological theories recently focus on mental health through the work of clinical psychologists and their interest in problems such as anxiety, depression, psychosis, and phobias.  The role of psychological factors extent to understanding physical health problems and is most studied within the field of health psychology.
    15. 15. So, how dose psychology contribute in health problems? and what are areas of psychology in public health?
    16. 16. The various roles of psychology
    17. 17. Psychological theories
    18. 18. Psychological models
    19. 19. Health Belief Model (HBM)  It was developed initially by Rosenstock (1966) and further by Becker and colleagues throughout the 1970s and 1980s (Becker & Rosenstock 1987)  The HBM predicts that behaviour is a result of a set of core beliefs.  Behaviour is predicted by beliefs in: Susceptibility and severity of illness; the costs and benefit involved in carrying out the behaviour; cues to action, which may be internal or external; health motivation, and perceived control
    20. 20. Theory of Planned Behavior (TPB)  The TPB proposes that behavioural intentions (‘plans of action in pursuit of behavioural goals’) are a result of the following beliefs (Ajzen 1988) : -Attitude towards a behaviour -subjective norm -perceived behavioural control (internal & external)
    21. 21. Self-regulatory model  Leventhal and his colleagues (1997) defined illness cognitions as ‘a patient's own implicit common sense beliefs about their illness’.  five cognitive dimensions of these beliefs: Identity ; perceived cause of illness; time line; consequences ; curability and controllability.  This process occurs via the three stages of interpretation, coping, and appraisal.
    22. 22. Psychological investigations  Obesity and diet researches highlighted the importance of factors such as the food industry, food advertising, food labelling, the availability of energy dense foods.  An environment which has been increasingly designed to encourage a sedentary lifestyle through the use of cars, computers, and television.  Central to this change is a shift in two key behaviours; eating behaviour and physical activity
    23. 23. Developing interventions to change health-related behaviour  Health psychology theory provides a framework for: 1-understanding behaviours and beliefs and ; 2-exploring how these factors may relate to illnesses.  These theories have drawn on: 1- social cognition models, 2-implementations intentions and ; 3-the self regulatory model to inform interventions aiming to change behaviours and beliefs.
    24. 24. So, how do our psychological models work to change behaviors ? Or Or
    25. 25. Using social cognition models (SCMs) 1. Identify target behaviour and target population; 2. identify the most salient beliefs about the target behaviour in the target population using open-ended questions; 3. conduct a study involving closed questions to determine which beliefs are the best predictors of behavioural intention. Target the best belief ; 4. analyse the data to determine the beliefs which best discriminate between intenders and non-intenders; 5. develop an intervention to change these target beliefs
    26. 26. Using implementation intentions  SCMs emphasize the relationship between the intention to behave in a certain way and actual behaviour. However, that intentions do not always translate into behaviour.  Some experimental research has shown that encouraging individuals to make implementation intentions can actually increase the correlation between intentions and behaviour
    27. 27. Using the SRM  Research indicates that patients' beliefs about their illness may relate to a range of health outcomes in terms of adherence to medication, attendance at rehabilitation, return to work, and adjustment.  Interventions have therefore been developed to change beliefs and promote more positive outcomes.  Petrie et al. (2002) studied cognition of MI patients .the results showed that patients who had received the intervention reported more positive views about their MI at follow-up in terms of beliefs about consequences, time line, control/cure, and symptom distress, also hey discharged earlier from hospital and returned to work
    28. 28. Now, what is your own concept about sociology and psychology in public health? Would you incorporate them into your future’s missions? ..if yes, how?
    29. 29. Conclusion  Both sociology and psychology are now well established as part of multi-disciplinary public health and are increasingly forging new partnerships with anthropology, social policy, and geography in studying public health issues.  sociological investigation remains the worldwide concern with socioeconomic and gender inequalities in health, often manifest through inequities of access to healthcare, in particular for ethnic minorities, refugees and older age.  Another increasing policy focus is the importance of health promotion and health education based on behaviour change techniques to achieve risk reduction through life style change and for chronic disease management.
    30. 30. Thank you for listening "If you don’t know where you’re going, you wind up someplace else." Yogi Berra
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