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Google Adsense - Malaysia
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Google Adsense - Malaysia

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Google AdSense for Malaysia

Google AdSense for Malaysia

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  • Google AdSense is a way for publishers to earn money by displaying targeted google ads on their website. Site owners and publishers with significant amount of traffic can use Google AdSense to generate an additional source of income. Publishers make space on their web or mobile site for ads either via banners, text or videos. Google ad partners then bid for those spaces in real-time auction to reach out to site users. Publishers get paid when readers clicks on those ads. There categories of ads: Search, Display (banners & text), Mobile, Video, Gaming and Affiliates.
  • Google AdSense is a way for publishers to earn money by displaying targeted google ads on their website. Site owners and publishers with significant amount of traffic can use Google AdSense to generate an additional source of income. Publishers make space on their web or mobile site for ads either via banners, text or videos. Google ad partners then bid for those spaces in real-time auction to reach out to site users. Publishers get paid when readers clicks on those ads. There categories of ads: Search, Display (banners & text), Mobile, Video, Gaming and Affiliates.
  • The bid type is the way that advertisers bid in the auction for your ad space: cost-per-click (CPC) or cost-per-thousand impressions (CPM).
  • Google offers several different options for the varieties of ad that may appear on your pages and in your reports.Here's what you may see:Text,Image,Rich media,Flash,Video,Animated image,Audio,Link units
  • This highlights that Malaysia is an important market forAdSense growth
  • Google tops at 72.8% which means we are able to let web & mobile publishers know that by using AdSense you are able to reach about 12.8m internet, much more than reaching out to 1.1m users at Yahoo.
  • This highlights that Malaysia is an important market forAdSense growth in the mobile commerce space. http://www.alexa.com/topsites/countries/MY - top 500, however some sites are not listed according to - eg. Parkson Online, Trosworld, Bubucaca. PostMe, AirAsiaMegastore
  • From this chart we are able to notify smartphone user behavior and notify high growth categories for mobile usage, subsequently targeting app developers in those categories to promote AdMob as a monetization channel.Source:http://www.digitalnewsasia.com/
  • http://www.alexa.com/topsites/countries/MY - top 500, however some sites are not listed according to - eg. Parkson Online, Trosworld, Bubucaca. PostMe, AirAsiaMegastore
  • This is also one way we could simulate potential increase in revenue for publishers when we present a business case.

Transcript

  • 1. |Malaysia
  • 2. What is AdSense? banner ad custom search banner ad A way for publishers to earn money by displaying targeted Google ads on their web and mobile sites.
  • 3. What is AdSense? banner ad search Publishers get paid when readers click on ads – 1. Pay Per Click 2. Revenue per Impression banner ad
  • 4. How does AdSense work? PUBLISHERS GOOGLE AD SERVER Real-time-bidding ad ADVERTISERS e.g. ad Publishers make space for ads via display (banners, text, video) or custom search box Google ad server manages inventory of ad spaces, giving publishers access to large pool of advertisers Google ad partners bid for those spaces via real-time auction
  • 5. Types of AdSense Websites: Banner Ads, Text Display Mobile: Banner Ads, Text Display Search: custom search function for sites Video: AdSense in video content – via Interactive Media Ads
  • 6. How does AdSense help Publishers? • Allows publishers access to a large pool of advertisers without the need to maintain individual partnerships • Large pool of advertisers means higher competition, translates to more relevant ads • Provides flexible ad controls to manage format, size and frequency • Provide analytics tool for revenue optimization
  • 7. Factors affecting Revenue earned: • Number of visitors to the site (volume of traffic) • Source of traffic • Country origin of traffic • Topic and quality of content on site • Quality of ads  Therefore affecting the click through rate (CTR)
  • 8. How does Google optimize revenue for Publishers? • Google AdSenseenables the use of Scorecard to inform publishers with a summary of how well ad settings, web-pages and content are performing compared to other AdSensepublishers • Subsequently, Google makes recommendations based on best practices of ad placement, size and format. Changes recommended are followed by A/B testing process for effective measures • Publishers can use Web Optimizer to run these recommendations on real-time traffic
  • 9. Market Insights for Malaysia
  • 10. Internet Users in Malaysia -MY’s total population: 29.4 million - Presently est. 17.7 million internet users - Projected to grow to 25 million by 2015* *Source: http://www.malaysiakini.com/news/244954
  • 11. Search engine market share in Malaysia – Google tops 1.1m 5.36% Google 6.39% Baidu 14.2% 2.5m Yahoo 72.8% Bing 12.8m internet users on Google network Source: http://marketshare.hitslink.com/search-engine-market-share.aspx?qprid=5&qpcustomd=my
  • 12. Smartphone Users in Malaysia Smartphone penetration is at 63%, and tablet penetration at 39%, with instant messaging apps and mobile commerce driving growth*. Top E-commerce sites in Malaysia by ecommercemilo.com Source: http://www.theedgemalaysia.com/technology/253176-instant-messaging-driving-smartphone-uptake-in-malaysia.html Statistics by Ericsson ConsumerLab
  • 13. Smartphone Users Behavior Notify high growth categories for mobile usage, subsequentl y targeting app developers in those categories to promote AdMob as a monetization platform.
  • 14. How do we grow AdSense in Malaysia? 1. Target businesses which are using AdWords for advertising – 1.1 target sites with highest page views – eg. mudah.my, malaysiakini.com, sinarharian.com.my, lelong.com.my, themalaysianinsider.com 1.2 suggest that they include AdSense custom features as an added revenue source, e.g. include custom search function on business blogs and forums 1.3 start with a small sample test and demonstrate results, then gradually expand to other pages of the business
  • 15. How do we grow AdSense in Malaysia? 2. Target mobilecommerce sites, game developers and video content providers 2.1 Direct outreach to mobile developers/agencies in Malaysia e.g. http://alphapod.com/, http://apptivitylab.com/ http://www.teratotech.com/ 2.2 Participate in web & mobile conferences, such as the annual Malaysian Media Conference (MMC), Mobile App Developer Conference, Open Web Asia and NextUp.Asia 2.3 Partner with top video content creators and providers in Malaysia: e.g. Astro, ABN Media Group, Asia Media Group
  • 16. How do we grow AdSense in Malaysia? 3. Notify market insights and trends* for potential partnerships 3.1 Smartphone penetration hits 63% in Malaysia in 2013, with tablet penetration** trailing at 37% 3.2 Malaysian spends 6.5 hours on apps daily on mobile, instant messaging and chat apps are more popular than games 3.3 Malaysians are confidently banking and shopping on mobile, 3 times more engaged in mobile banking and mobile commerce than Thailand, Indonesia, and the Philippines 3.4 Insights suggest that mobile businesses are a high growth target market for AdSense *Source: http://www.nst.com.my/life-times/tech/app-loving-malaysians-1.375300 **http://www.malaysianwireless.com/2013/09/ericsson-malaysia-mobility-report/
  • 17. Project AdSenseRevenue increase potential to publishers http://openapplications.blogspot.sg/2013/11/financial-model-for-adsense.html
  • 18. AdSensevsAdWords • Google AdWords is for business owners mainly to create advertisements to appear onsearch, publishers and partner networks. Advertisers using Google AdWords pay Google to increase traffic and conversions on their sites. • Google AdSense on the other hand is a monetization tool and is free for content providers and publishers that have already generated significant traffic and want to monetize that traffic.
  • 19. AdSensevsDoubleClick • DoubleClick is an ad server and ad-network similar to AdSense • DoubleClickenables publishers to integrate third-party ad networks and direct advertisers on the analytics platform, along side Google Display network, to optimize CTR and maximize revenue. It enables real-time competition with Google AdSense and direct advertisers on publishers’ sites.
  • 20. AdSense Alternatives • • • • http://atlassolutions.com/home - by Facebook Yahoo ad network Microsoft ad network http://www.adzerk.com/ - currently used by Reddit • Open X • Adtech – by AOL • InMobi (for mobile)
  • 21. As an OPG Account Manager Daily tasks would include - regular communication with current clients, ensuring that their Scorecard on analytics platform are healthy - make recommendations to optimize revenue generated through AdSense and assist technical implementations and testing - grow AdSense publishers’ accounts through deriving market insights, strategic partnerships and client outreach
  • 22. About Google Google is a corporation specializing in Internet-related services and products. Products and services include search, cloud-computing, online marketing technologies and software. Incorporated by Larry (current CEO) and Sergey in 1998, Google.com is the leading search-engine network, with a market share of 70% globally.
  • 23. Prepared by Izati Ngaliman, thank you  sg.linkedin.com/pub/izati-ngaliman/13/341/497