Google AdSense 2013

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What is AdSense?
How does it work?
How do you make money?

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  • Google AdSense is a way for publishers to earn money by displaying targeted google ads on their website. Site owners and publishers with significant amount of traffic can use Google AdSense to generate an additional source of income. Publishers make space on their web or mobile site for ads either via banners, text or videos. Google ad partners then bid for those spaces in real-time auction to reach out to site users. Publishers get paid when readers clicks on those ads. There categories of ads: Search, Display (banners & text), Mobile, Video, Gaming and Affiliates.
  • Google AdSense is a way for publishers to earn money by displaying targeted google ads on their website. Site owners and publishers with significant amount of traffic can use Google AdSense to generate an additional source of income. Publishers make space on their web or mobile site for ads either via banners, text or videos. Google ad partners then bid for those spaces in real-time auction to reach out to site users. Publishers get paid when readers clicks on those ads. There categories of ads: Search, Display (banners & text), Mobile, Video, Gaming and Affiliates.
  • The bid type is the way that advertisers bid in the auction for your ad space: cost-per-click (CPC) or cost-per-thousand impressions (CPM).
  • Google offers several different options for the varieties of ad that may appear on your pages and in your reports.Here's what you may see:Text,Image,Rich media,Flash,Video,Animated image,Audio,Link units
  • Google AdSense 2013

    1. 1. What is Adsense? How it works? How do you make money?
    2. 2. What is AdSense? banner ad custom search banner ad A way for publishers to earn money by displaying targeted Google ads on their web and mobile sites.
    3. 3. What is AdSense? banner ad search banner ad Publishers get paid when readers click on ads – Pay Per Click CPM
    4. 4. How does AdSense work? PUBLISHERS GOOGLE AD SERVER Real-time-bidding ad ADVERTISERS e.g. ad Publishers make space for ads via display (banners, text, video) or custom search box Google ad server manages inventory of ad spaces, giving publishers access to large pool of advertisers Google ad partners bid for those spaces via real-time auction
    5. 5. Types of AdSense Websites: Banner Ads, Text Display Mobile: Banner Ads, Text Display Search: custom search function for sites Video: AdSense in video content – via Interactive Media Ads
    6. 6. How does AdSense help Publishers? • Allows publishers access to a large pool of advertisers without the need to maintain individual partnerships • Large pool of advertisers means higher competition, translates to more relevant ads • Provides flexible ad controls to manage format, size and frequency • Provide analytics tool for revenue optimization
    7. 7. Factors affecting Revenue earned: • Number of visitors to the site (volume of traffic) • Source of traffic • Country origin of traffic • Topic and quality of content on site • Quality of ads • Click through rate
    8. 8. How does Google optimize revenue for Publishers? • Google AdSenseenables the use of Scorecard to inform publishers with a summary of how well ad settings, web-pages and content are performing compared to other AdSensepublishers • Subsequently, Google makes recommendations based on best practices of ad placement, size and format. Changes recommended are followed by A/B testing process for effective measures • Publishers can use Web Optimizer to run these recommendations on real-time traffic
    9. 9. AdSensevsAdWords • Google AdWords is for business owners mainly to create advertisements to appear onsearch, publishers and partner networks. Advertisers using Google AdWords pay Google to increase traffic and conversions on their sites. • Google AdSense on the other hand is a monetization tool and is free for content providers and publishers that have already generated significant traffic and want to monetize that traffic.
    10. 10. AdSensevsDoubleClick • DoubleClick is an ad server and ad-network similar to AdSense • DoubleClickenables publishers to integrate third-party ad networks and direct advertisers on the analytics platform, along side Google Display network, to optimize CTR and maximize revenue. It enables real-time competition with Google AdSense and direct advertisers on publishers’ sites.
    11. 11. AdSense Alternatives • http://atlassolutions.com/home - by Facebook • Yahoo ad network • Microsoft ad network • http://www.adzerk.com/ - currently used by Reddit • Open X • Adtech – by AOL
    12. 12. About Google Google is a corporation specializing in Internet-related services and products. Products and services include search, cloud-computing, online marketing technologies and software. Incorporated by Larry (current CEO) and Sergey in 1998, Google.com is the leading search-engine network, with a market share of 70% globally.
    13. 13. More at http://openapplications.blogspot.com

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