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Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
Lean launch48
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Lean launch48

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Presentation given at Launch48 Sydney

Presentation given at Launch48 Sydney

Published in: Technology, Business, Career
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Transcript

  • 1. Lean Launch48 Iz El-Bahnasy - ConsultantTerracoding / Co-founder
  • 2. Iz El-Bahnasy Known Business Model
  • 3. Iz El-Bahnasy
  • 4. Iz El-Bahnasy What’s Different about a New Products / Startups By Images_of_money - Flickr
  • 5. Iz El-Bahnasy The Search for the Business Model
  • 6. Iz El-Bahnasy The Search for the Business Model
  • 7. Iz El-Bahnasy The Search for the Business Model Key Partners Key Activities Key Resources Value Proposition Channels Customer Relationships Customer Segments Cost Structure Revenue Streams
  • 8. Iz El-Bahnasy The Search for the Business Model
  • 9. Iz El-Bahnasy Customer Segments: Groups of people your product/service will reach Mass Market Niche Market Segmented Diversified Multi-sided
  • 10. Iz El-Bahnasy Value Proposition: products / services that provide value for a customer segment Newness Performance Customisation Getting the job done Design Brand/Status Price Cost Reduction Risk Reduction Accessibility Convenience / Usability
  • 11. Iz El-Bahnasy Channels: How to reach and communicate with customer segments Own Channels Partner Channels
  • 12. Iz El-Bahnasy Customer Relationships: What type of relationship to establish with the customer. Get Keep Grow Personal assistance Dedicated personal assistance Self-service Automated services Communities Co-creation
  • 13. Iz El-Bahnasy Efficiency in validated learning Efficiency in finding the Business Model
  • 14. Iz El-Bahnasy Lean => Speed By dicktay2000 - Flickr
  • 15. Iz El-Bahnasy Validated Learning
  • 16. Iz El-Bahnasy Minimal Viable Product (MVP) A Scientific Experiment
  • 17. Iz El-Bahnasy Writing Hypothesis
  • 18. Iz El-Bahnasy As a I want so that Market Segment Solve Problem / Need Solution
  • 19. Iz El-Bahnasy As a 20-60 yr old above average earning, I want to shop at Woollies (where everything is in one place) so that I can save time jumping between the grocer / butcher / fishmonger Market Segment Problem / Need Solution
  • 20. Iz El-Bahnasy I want to shop at Woollies (where everything is in one place) so that I can save time jumping between the grocer / butcher / fishmonger Problem / Need Solution Value Proposition
  • 21. Iz El-Bahnasy Empathy or Problem Stage
  • 22. Iz El-Bahnasy Problem Interview Observing the customer over asking the customer The jobs to be done
  • 23. Iz El-Bahnasy What’s your Industry? By Simon Scott, Flickr
  • 24. Iz El-Bahnasy Personify your product By SalFalko, Flickr
  • 25. Iz El-Bahnasy Jobs to be Done The Milkshake Story By Shannon K Flickr
  • 26. Iz El-Bahnasy As a 20-60 yr old above average earning, I want to shop at Woollies (where everything is in one place) so that I can save time jumping between the grocer / butcher / fishmonger Market Segment Problem / Need / Job to be done Solution
  • 27. Iz El-Bahnasy so that I can save time jumping between the grocer / butcher / fishmonger
  • 28. Iz El-Bahnasy so that I can save time jumping between the grocer / butcher / fishmonger I am too busy to travel between the grocers, the butchers and the fishmongers I don’t have much time coming back home from work to find ingredients and cook my self I don’t like carrying bags between one shop to the other I like shopping from the local butchers to support local suppliers. Why Why Why Why Not Job to be done
  • 29. Iz El-Bahnasy Job to be done so that I can save time jumping between the grocer / butcher / fishmonger so that I can save money so that I can gain rewards points so that I can find some reduced items
  • 30. Iz El-Bahnasy Solution Fit MVP by d.billy Flickr
  • 31. Iz El-Bahnasy How we market-test prototypes
  • 32. Iz El-Bahnasy Given When Then I have an ABILITY + MOTIVATION I produce a desired BEHAVIOUR There is a TRIGGER
  • 33. Iz El-Bahnasy Given When Then I can use a touch screen / I have a small amount of shopping / I don’t like queuing I should use the self service checkout It is time to checkout
  • 34. Iz El-Bahnasy Tools for MVP
  • 35. Iz El-Bahnasy Tools: Pen, cardboard Square Space Launchrock Unbounce Balsamiq Mockingbird Pop iPhone app Dnsimple Godaddy fs6 Hacker News Linkedin contacts / groups Linkedin ads Facebook ads Google ads
  • 36. Iz El-Bahnasy Launch48 Lessons Learned “Team Work” “Get out of the building” “Does it actually matter” “Do we need this” “Discussion overload” “Give your best ideas to your team mate” “Metrics over products”
  • 37. Iz El-Bahnasy Have Fun @elbahnasy www.forminghypothesis.com iz@terracoding.com

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