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What ways are there to solve problem X?
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Design thinking &
Lean Startup
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Product explain action
Only CDR information to be scalable
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Empathy &
problem definition
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Design sprint
During a 5 day workshop we go through all steps. Used by
Google Ventures to move from p...
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Customer discovery
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User research
Once you have a prototype or a product, how to test what
people think, how they would u...
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Design thinking & lean startup

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Two methods for innovation are Lean Startup and Design Thinking. So how do they work together? We look at when to use what and how to make this practically work.

Published in: Design, Health & Medicine

Transcript of "Design thinking & lean startup"

  1. 1. Área Company Name 1 3 hour workshop When: What ways are there to solve problem X? ! Design thinking & Lean Startup Different formats in which design thinking can be applied in innovation projects and lean startup projects.
  2. 2. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 2 Combining empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality in analyzing and fitting various solutions to the problem context. What is Design Thinking
  3. 3. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 3 Design thinking & Lean startup
  4. 4. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 4 LEAN STARTUP DESIGN THINKING PROBLEM
  5. 5. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 5 PROBLEM Empathy: Understand customers & problems Problem definition: What is the real problem?
  6. 6. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 6 Critical Thinking ! • Breaks things down • Linear organization • Prioritizes to close • Defined • Path forward • Rules- and process-based • Risk-adverse • Quantitative (numbers) ! ! ! Design Thinking ! • Builds things up • Lateral associations • Explores to open up • Ambiguous • Iterative • Breaks the rules; trusts intuition • Risk-embracing • Qualitative (stories)
  7. 7. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 7 of startups fail
  8. 8. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 8 So less than 75% of ideas are not that great
  9. 9. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 9 or 75% of identified problems are not really problems
  10. 10. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 10
  11. 11. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 11 If you have one idea or identified problem and it is not good one, you are stuck without an idea or a non-problem …
  12. 12. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 12 …so you better have a lot of ideas or identified opportunities and filter to end up with a great idea or pressing problem.
  13. 13. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 13 DIVERGE CREATIVITY UNDERSTAND CUSTOMERS FILTERED PROBLEM DEFINITION CONVERGE RATIONALITY FILTER
  14. 14. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 14 When to use what? ! ! !
  15. 15. Área Company Name 15 3 hour workshop When: What ways are there to solve problem X? ! Empathy & problem definition
  16. 16. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 16 Understand people’s motivation, needs, problems, ways of thinking and day to day life
  17. 17. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 17 Empathy & problem definition ! ! ! In order to find the needs and problems users have, you need to understand their motivations, behaviour and thought process. To do so close time is required alongside users. You can think of joining them during a day, working in a shop or ask them to keep a diary. When? At the moment you have defined a target group (nurses in the emergency room) or a specific moment (for example upgrading your mobile phone) but have not tested the problem yet. ! How long? Depending on the situation and case. Can range from 1.5 hours with a user to for example working in a school for 2 days. Afterwards a problem framing session of around 2 hours. What do I need? The way to do so depends on the target group and the direction you want to go. Talk to the design team to define a plan and what techniques to use. After the visits to patients a session is needed to bring all information together and define the main problems. ! Who should be there? Everyone that is involved in defining the service should visit at least one customer to understan
  18. 18. Área Company Name 18 Design sprint During a 5 day workshop we go through all steps. Used by Google Ventures to move from problem to solutions faster.
  19. 19. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 19 What is a design sprint? ! ! ! During a 5 day workshop you go through all the before mentioned stages leading to a tested prototype. More info: http://goo.gl/4vF6lt ! When? At the moment you identified and validated some problems. ! How long? The whole process takes 5 days. ! ! ! ! What do I need? Two rooms (one to work, the other for interviews). First and last day arrange contact with potential customers. The workshop material will be provided by the ideation hosts. ! Who should be there? The whole product team (and the potential customers). !
  20. 20. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 20 Day 1: Understand
 Dig into the design problem through research, customer interviews, competitive review, and strategy exercises. ! Day 2: Diverge
 Rapidly develop as many solutions as possible. (Including an ideation session) ! Day 3: Decide
 Choose the best ideas and create a user story. ! Day 4: Prototype
 Build something that can be shown to users. ! Day 5: Validate
 Show the prototype to potential customers and learn what works and what doesn’t work. (user research) !
  21. 21. Área Company Name 21 3 hour workshop When: What ways are there to solve problem X? ! Customer discovery interviews Toolkit, preparation and joining teams the first time they get out of the building.
  22. 22. Área Company Name Área Company Name 22
  23. 23. Área Company Name 23 3 hour workshop When: What ways are there to solve problem X? ! Ideation workshop How to get a lot of ideas for defined and validated problems !
  24. 24. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 24 DIVERGE PROBLEMS FILTERED SOLUTIONS CONVERGE FILTER
  25. 25. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 25 What is ideation? ! ! ! Get a lot of ideas/solutions after you have defined some problems. This way you don’t get hung up on only a few. When? At the moment you identified and validated some problems. ! How long? A session would last around 3 hours. ! ! What do I need? A large room and refreshments. The workshop material will be provided by the ideation hosts. ! Who should be there? It is important that besides the project team, there are (potential) customers that will have the problem(s) you identified.
  26. 26. Área Company Name 26 3 hour workshop When: What ways are there to solve problem X? ! Prototyping Help teams with prototyping techniques like paper prototyping, interactive wireframing, stitching visual design together, etc.
  27. 27. Área Company Name 27 User research Once you have a prototype or a product, how to test what people think, how they would use it and what issues they encounter.
  28. 28. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 28 Questions? Remko Vermeulen remko@tid.es Mobile 682827335
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