Design for elderly

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Presentation for the Design for Active Ageing initiative from the European Union as part of the Barcelona Design Week 2012.

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Design for elderly

  1. 1. Área Company Name 1 Elderly
  2. 2. Área Company Name 2 I work at Telefonica as the User Experience Lead for eHealth...
  3. 3. Área Company Name 3 Most of the team love gadgets, technology, new cool apps and interaction design...
  4. 4. Área Company Name 4 Our eHealth users (mostly elderly) care as much about this as most of us care about...
  5. 5. Área Company Name 5
  6. 6. Área Company Name 6 They couldn’t care less...
  7. 7. Área Company Name 7 They care about family, grand children, friends, not getting old, staying independent, living well, good health...
  8. 8. Área Company Name 8 “Technology” is entering in day to day life....
  9. 9. Área Company Name 9
  10. 10. Área Company Name 10 But if another solution is easier understood...
  11. 11. Área Company Name 11
  12. 12. Área Company Name 12
  13. 13. Área Company Name 13
  14. 14. Área Company Name 14 This often means that as designers we have to make technology and the product invisible and focus on the service...
  15. 15. Área Company Name 15
  16. 16. Área Company Name 16
  17. 17. Área Company Name 17 The challenge of mHealth has started, but there is still a long way ahead with a large role for design.
  18. 18. Área Company Name 18 Elderly

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