Search Engine Optimization SEO is an attempt to have top placement in the results pages wherever a specific keyword is typed into the query box. Search Engine has two types of listings ; sponsored links and organic listings Sponsored links are paid links and organic one are unpaid which come down the middle of the page. As an Internet marketing strategy, SEO considers how search engines work and what people search for.
Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Link Building Campaigns Tracking links to your web pages — and those of your competitors — is a major part of SEO strategy.. Link building is the process of creating inbound link to one’s own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. If a page secures lots of links, that is to say lots of other pages link to it, there's a great chance the page will be regarded as an authority
Directory submission The important Internet directories are DMOZ and Yahoo unlike Google, that is a search engine, directories organise links under various categories and sub-categories. The links that we made are submitted in these directories. When your link is approved and included in the directory, the search engines consider it as a validation and hence they attach more value to your presence in the directory rather than on some other website
Article submission Submitting article is very popular amongst SEO experts, as article submission not only gives you one-way links from relevant sites but also increases traffic. These articles are unique in content and uploaded in most rated sites.
Manual link request to sites To make sure your website doesnt ever get penalized from link building services we always do our link building manually by hand. This may be extremely tedious and time consuming but its the ethical way to do it.
Press release submission An SEO press release or 'search engine optimized' press release is first and foremost a way to deliver news of new events taking place within your company. SEO press releases can bring you first-page visibility for your keywords very quickly. Slide sharing Slide sharing will help you to optimize the websites. There are slide sharing sites and we can prepare power point slides based on your sites and can upload it there.
Social Media Optimization The process of refining a website (optimizing it) so that it’s awareness and content are easily spread through social mediums and online communities by users and visitors of the website. Social search can never replace search engines as we know them today, but the rate of growth for major search engines will certainly be affected by the growing number of niche tools and media specific channels such as social networks, social bookmarking sites, personalized search, tagging, podcasts, video blogs, regular blogs and other "social media".
Social Networking Sites When it comes to online social networking, websites are commonly used. These websites are known as social sites. Social networking websites function like an online community of internet users. Nowadays Social Networking is what everybody is talking about. It has spread like a wild fire and there are so many networking sites that you can’t even remember them all by their names.
Facebook which at one time had lesser visits than MySpace, last year has more than doubled its visits now. MySpace visits have dropped significantly in the recent past, and on the contrary visits to YouTube have been quite consistent and has an increased significantly.
Social web application digg: A social voting site, digg allows its community to thumbs up or thumbs down pages and articles submitted by others in the network.. del.icio.us: A social bookmaking site, del.icio.us is especially good for research and collaboration. Anything you store and tag can be utilized by friends, colleagues or the entire network.
Micro blogging service A good example of micro blogging service is twitter. Twitter is a mini-blogging platform that you can use to send messages to family, friends, or just the general Web community at large.
Pay Per Click Advertisements Links are classified into paid links (sponsored links) and unpaid links. The unpaid links will appear normally when we search for a keyword. But paid links are the sponsored links that show up when you perform a web search in Google, Yahoo and other search engines. The web site owners should pay an amount to the search engines when someone click on that link. This is Paid Per Click advertisements.
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