• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Digital Marketing and Social Media
 

Digital Marketing and Social Media

on

  • 395 views

Guest speaker for first year marketing at George Brown College

Guest speaker for first year marketing at George Brown College

Statistics

Views

Total Views
395
Views on SlideShare
395
Embed Views
0

Actions

Likes
1
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Digital Marketing and Social Media Digital Marketing and Social Media Presentation Transcript

    • Hello
    • Digital Marketingand Social MediaPresented by Splash Interactive LtdIvy Wongivy@splashinteractive.comt. 416.928.0465
    • Today’s Take Away 2013 Social Trends Media The Q&A Real World
    • Digital Marketing Trends 2013
    • Mobile for eCommerce check availability compare prices find store locations 59% 67% 46%Source: Deloitte’s 2011 Annual Holiday Survey
    • Shopped with Mobile Device 20% 86% Canadians 64% Growth from 2010-2011 AmericansSource: Asking Canadians 2012; eDigitalResearch and Portaltech Reply 2012;Appcelerator and IDC as reported by Mobile Commerce Daily
    • Mobile Coupon 53.2 million • Mobile coupon users will rise from 12.3 million in 2010 to 53.2 million in 2014 12.3 million • By 2014, one in four mobile phone users will redeem a coupon via a mobile deviceSource: eMarketer, Jan. 2013
    • Social Referral 71% 7% more likely not likely if to purchase not referredSource: HubSpot, 2012
    • Social Login & eCommerce 23% 40% prefer social logins abandon cart at over creating checkout due to an account creating an accountSource: The Social Skinny, 2012 | Forrester.com
    • Consumer towards Social Login 52% use social login 59% like receiving targeted promotions 65% return to site with social login 67% site personalization is highly attractive 87% are familiar with social login0 11 23 34 45 56 68 79 90Source: Janrain, Feb 2013
    • Social Selling 20% 40% 12% purchased search purchased a within a social products product found media site via Twitter on TwitterSource: The Social Skinny, 2012
    • Social Commerce 30.00 • Expected to climb to 20.00 $14.25 billion in 2013 and $30 billion in 2015$ billion • By 2016, people 10.00 shopping online will increase to 192 million 0 2013 2015 Source: The Social Skinny, 2012
    • Personalized Content 56% Unsubscribe Personalized emails reason due to improve click-through irrelevant content rates by 14%, and conversion rates by 10%Source: Aberdeen; Chadwick Martin Bailey
    • Digital Marketer’s Priorities % of in-house respondents, indicating top-3 priorities Content marketing Conversion rate optimization Social media engagement Targeting and personalization N/A Content optimization Mobile optimization Brand building/viral marketingJoining up online and offline data Marketing automation 2013 2012 Video marketing Social media analytics 0 10.00 20.00 30.00 40.00 Source: Econsultancy
    • Analytics and Integration • Data and analytics will be used to determine marketing channels, measure results and accountability • Spending on marketing analytics is expected to increase 60% by 2015Source: CMO Survey, 2012
    • Online-to-Offline Integration • In-store merchandising SHOP and instant checkouts with mobile device SCAN • Better and quicker experience will attract and convert in-store PAY visitors into repeat customersSource: Quora, 2012
    • How Marketers AreUsing Social Media
    • B2C vs. B2B Percentage of companies using specific social media channels and/or Blogs who have acquired a customer from that channel 80 B2C B2B more 60 effective for B2C marketers 40 20 more effective for B2B marketers 0 Facebook Blog Twitter LinkedinSource: HubSpot February 2012
    • CEO Using Social Media Likelihood of trusting a company whose CEO communicates by social media channels according to employees* worldwide 16.0% 2.0% 31.0% • 82% employees trust a company more • 77% buyers are 51.0% more likely to buy Much more likely More likely Less Likely Doesn’t make a differenceSource: Brandfog, *of Fortune 1000 companies, 2012 CEO, Social Media & Leadership Survey, March 12, 2012
    • B2B Blog Success % of blog users who acquired a customer through their blog Multiple times a day Daily Generate 67% 2-3 times per week more leads/mo. on Weekly average than non-blogging firms. Monthly Less than monthly0 13 25 38 50 63 75 88 100Source: HubSpot February 2012 and Social Media B2B
    • Facebook User Profile User age distribution on Facebook in Canada • 130 friends 13-15 yrs 16-17 yrs65-100 yrs • Likes 80 pages 25-34 yrs • 56% of fans 45-54 yrs recommend a brand • 3.5 billion pieces of 35-44 yrs content are shared weekly 18-24 yrsSource: Mind Jumpers, 2012
    • Fan’s Expectation 58% 47% expect exclusive likely to purchase offers and promosSource: HubSpot, 2012; The Social Skinny, 2012
    • Twitter for Business % of Traffic from Mobile 60% 55% • 34% of marketers have generated 40% leads using Twitter 33% • 20% have closed deals 20% 0% 2008 2009 2010 2011Source: Mind Jumpers; Business Insider
    • Linkedin for Business Customer Acquisition via Linkedin 70 • Share insights and52.5 B2B knowledge > one businesses experience a million groups 35 61% B2C businesses • 75 of the Fortune success rate experience a 100 companies17.5 39% use for hiring success rate solutions 0 B2B B2CSource: Social Magnets (May 10, 2012)
    • Pinterest User Profile 50% 80% 50% US 50% female have children India 4.4% Canada 3.6%Source: The Social Skinny, 2012
    • The Real World
    • Mobile is Ubiquitous
    • Incentives
    • Consumer Driven Content Website – http://yourquestions.mcdonalds.ca
    • Consumer Driven Content Website – http://35milliondirectors.com
    • QR Code Promotion Shadow-Activated QR Code Campaignhttp://www.youtube.com/watch?v=1N6EdgN3FUU
    • Mobile Messaging Campaign MicroLoan Foundation Digital Poster with SMS activation http://www.youtube.com/watch?v=AfKc9-uSNxM
    • Augmented Mobile Experience Band-Aid featuring the Muppets, an augmented reality app http://www.youtube.com/watch?v=OAy_tcqFdsE
    • Coming SoonWalmart Testing Scan and Go iPhone Apphttp://www.youtube.com/watch?v=iLXMrMg53bk
    • The Possibilities Project Re: Brief Coca-Cola | Mobile Ad Demohttp://www.youtube.com/watch?v=45Z-GevoYB8
    • Digital Talent Needed Content Data Strategist Analyst Digital Social Project Media Manager Manager
    • Think Critically Be CuriousAsk Question
    • Become a Student of Your Business
    • If you are passionateabout your work, it will not seems like work.
    • Good Bye
    • References & Credits• http://thesocialskinny.com/99-new-social-media-stats-for-2012/• http://www.digby.com/mobile-statistics/• http://www.emarketer.com/Article/Mobile-Spurs-Digital-Coupon-User-Growth/1009639• http://mobithinking.com/mobile-awards/Cannes• http://www.marketingcharts.com• http://www.hubspot.com• http://www.socialmagnets.net/linkedin-stats-and-uses-infographic/• http://www.businessinsider.com/chart-of-the-day-twitter-mobile-advantage-2012-7• http://www.mindjumpers.com/blog/2012/01/social-media-stats-infographic/• http://www.quora.com/E-Commerce/What-will-be-the-top-e-commerce-trends-in-2013-over-2014• http://socialmediab2b.com/2012/03/b2b-social-media-leads-infographic/?utm_source=Webbiquity• http://www.mindjumpers.com/blog/2012/01/social-media-stats-infographic• http://blog.hubspot.com/blog/tabid/6307/bid/30239/Infographic-Why-2012-Is-The-Year-For- Ecommerce-Inbound-Marketing.aspx• http://econsultancy.com/ca/blog/61806-17-digital-marketing-and-ecommerce-trends-for-2013-by- econsultancy-ceo-ashley-friedlein This presentation is copyright © 2013, Splash Interactive Ltd.