Doing Things Decidedly DifferentThe foundation selling technique of Network Marketing, combinednow with the unlimited power of Social Media, is an explosivecombination. OPN is the “Opportunity Network”. Sitetalk is the“Opportunity Community”. Together they stand at the forefront ofthis phenomenon that is sweeping across the globe.
The process of buying and selling has Legends were made of the great earlybeen around since the beginning of merchants who first ventured forth to trademankind. Trading through social between cultures and nations previouslyconnections lies at the very core of this unknown, and with this trade came wealthprocess. Long before the very concept of never before seen. Marco Polo forevercomputers, people have been gathering changed the landscape of Europe bytogether in social communities and groups introducing pasta from China, while theto shop and sell. When you add to this mix Dutch transformed their nation andthe technological power and globalisation economy thanks to the bounty of wealthof today, you have a winning formula that gained from their early Asian spice trade.presents power and reach unparalleled inhistory.Historical trading was conducted withinvillages and between familiarcommunities. The principles of Network Marketing and Direct Selling are not at all new concepts. The network marketing model that most modern-day companies have adopted is well over 150 years old. With technological advances, the rules of trade have changed once again, and those who stand at the forefront of this innovation stand to reap the new wealth and status similar to the early traders who introduced spices and pasta for the very first time to their circle of friends.
Gone are the days of sitting down withyour business guide to coach you throughcreating your list of 100 business contactsand then making a time to sit down witheach of them over the coming year todeliver your sales-pitch.A vibrant social network, a superior productor service, and ‘the push of a button’, is allthat is needed today in order to reap greatsuccess and wealth through direct selling.The strength of superior social connectionsis what now puts a person miles ahead ofany competitor still door knocking andstraining to get their products on shelves.
In 2010, direct selling companiesgenerated over $125 billion inrevenue in 150 countries throughmore than 75 million men andwomen. The Global 100 list of thetop revenue-grossing direct sellingcompanies in the world represents$66 billion in revenue for 2010,proof that this social businessmodel holds enviable economicpower. Advancements in computing, Internet access, mobile devices, as well as in social media tools, have increased the reach of this socially driven model at lightning speeds. The foundation selling technique of Network Marketing, combined now with the unlimited power of Social Media, is an explosive combination, and OPN stands at the forefront of this phenomenon.
1 OPN - Visionary Confidence on a Global Scale ’’ OPN has a personality that fearlessly goes in new directions. Kenny Nordlund ’’
At any given time, OPN is working on a dozen or more new marketingconcepts – ways to deliver more products, sales and earnings, for itsthousands of members now found spread throughout the world. OPN isthe company that delivers opportunities, otherwise known as the“Opportunity Network”.
“OPN is a game changer. Whileother marketers have grappled with theidea of how to help people make moneyfrom their social media connections,OPN has found the answer, quitesimply; and we are sharing this with theworld,” says Rune Evensen, CEO ofOPN.Unlike traditional Network Marketingbusinesses, OPN is not tied to anyplant, formula, product or service. OPNoffers a superior delivery system forsales, with a sales platform that allowsunlimited goods and services to beintroduced to people from unlimitednetworks. OPN has taken care of thehard part, leaving the easy part to itsmembers – that of socialising!
“Fearless innovation is the one thing that I think is really cool about OPN.Refusing to know what cannot be done. A total “Can Do!” attitude. We have somany great things being worked on with many of these having the potential to bea total game changer,” Kenny Nordlund. “OPN has a personality that fearlesslygoes in new directions.”The beauty of OPN is that it is a direct selling company meaning all of the hardwork of concept development, marketing materials, websites, licensing, etc.,have already been done for you. A person just needs to decide to participatewhen they feel ready.
“There isn’t any real startup time or heavycost or capital investment. You don’t have tocreate a business plan or product or saleschannel. The only thing you need to do istake our proven business model and thenintroduce it to your social media contacts withthe push of a button,” says Rune.“The wealth and power surroundingsuccessful Social Media websites is thematerial movies are now made of. The OPNdifference is that we share the wealth withyou, which is a first for this industry,” saysKenny. “This opportunity does notdiscriminate, there are no barriers to entry,the costs are minimal – it’s only logical toshare the wealth gained with those who areextending our reach through their socialcontacts.”
Thomas and Kenny Nordlund are in charge of network development for OPN, andbeyond the riches they help OPN members achieve, their work focuses on the highercause of Personal Development that is seeing OPN members step out of their comfortzones, realise their true purposes in life, and, ultimately, enrich their lives and others’through the OPN experience.“OPN is changing lives in more ways than one. It’s much, much more than makingmoney from sales and from your social connections. OPN offers training both inbusiness and in personal skills. I have seen OPN give people an opportunity whereothers would not have done so in the past. OPN is absolutely making a difference inthe world one person at a time,” says Thomas.
Around the world, millions of families use earningsfrom their direct selling businesses to make theirmonthly car or mortgage payments, take familyvacations, educate their children and themselves,and even to purchase a few luxuries. Someindividuals, through their greater efforts andtalents, have been able to achieve great prosperityand experience the lifestyle that dreams are madeof.The big benefit for all is that this business is theirown home-based business, and the money earnedis according to their own terms and efforts. Millionstoday are seeking a business opportunity that offersthe ultimate work–life balance, and those peopleshould not look any further than OPN.
2 SiteTalk: Placing the power of your social network in your handsDirect selling is the ultimate social business model. Technology isredefining perceptions of how that model operates. SiteTalk is themodel putting definition to the concept.Business happens in social networks. Social networking leads to socialconnecting, which leads to social sharing. Our very lives have alwaysrevolved around our social connections. Today’s technology is effectivelyexpanding the reach of our personal relationships to lengths never beforeseen.
All people belong to social networks of some sort; most people are partof several social networks. People connect with others for manyreasons, whether it is for friendship, shared activities or backgrounds,common causes or beliefs, just to name a few. Technology has not atall changed the fact that people connect to one another. It has,however, dramatically changed the scope and reach of thoseconnections, using the Internet to shrink vast distances and connect“friends” without geographic constraint.Today, 50 percent of the world’s population is under 30, and 96 percentof them are estimated to have joined a social media network. But thistrend does not stop with the younger generation. The fastest-growingsegment of social media users is females aged 55 to 65. Clearly,social media represents a permanent shift in the way peoplecommunicate and form relationships. It has also created a permanentshift in the way companies approach their customers.
It is no secret that the power of OPN lies in their socåial media platform called SiteTalk. SiteTalk capitalises on the fact that consu- mers like personal introductions, consumers trust their friends’ opinions, and consumers prefer to shop in an environment of trust. In 1992, there were an estimated 1 million Internet-capable devices in use, and today that number exceeds 1 billion. Simply put, current technological advances in computing and social media tools serve to increase the speed, power and reach of what’s already a competitive advantage in the direct selling model. Radio reached an audience of 50 million in 38 years. Television reached 50 million in 13 years. The Internet reached 50 million in only four years, and iPods had 50 million users in less than three years. SiteTalk will also soon reach the 50 million mark. Facebook added over 200 million registered users just last year alone. There is no doubting the power and reach of social media platforms like Facebook, which is the giant in the industry. But watch out Facebook - SiteTalk users exceed the number of Facebook users in several countries already.With individuals busier than ever and used to having access to information, as well as theability to connect using their mobile devices, meeting people “where they are” is a criticalcomponent of any business transaction. Mobile devices and the right apps are turningthe buying experience into an instantaneous transaction. All of the current technologiesallow independent business owners to meet their customers wherever their habits takethem and to integrate into their behaviour.
“SiteTalk.com is a multi-lingual, multi-functional socialnetwork platform with an associated online shop. That isour whole focus, and all our subsidiaries work to thatone goal, making SiteTalk a global, household brandedname.” Frank Ricketts Board Member of OPNSiteTalk does things decidedly different. SiteTalk is thefirst social network platform to reward its free memberswith a loyalty program, giving them an opportunity to berewarded for helping to grow SiteTalk. Anyone,anywhere can register completely free, with zeroobligations, and become a member of the SiteTalkcommunity. Similar to other loyalty programs likeFrequent Flyers, SiteTalk rewards the free member withpoints that can be accrued over time and thenredeemed in the SiteTalk stores.
3 SiteTalk and OPN: Bringing the two worlds togetherOPN’s SiteTalk concept is set to re-write direct selling and social networkingbenchmarks.OPN’s SiteTalk system for connecting socially, and then shopping, is proving to be abonanza throughout the world, especially in developing countries.
“The growth potential in developingcountries is especially huge because asthese economies expand, their appetite forglobal business and consumer brandsincreases. The secret recipe is howproducts and services get presented to youin a social network environment. Peopledon´t want to interact with brands solelybecause they have to; they want to choosebased on factors such as ‘what do myfriends think about this brand?’. Earlyadopters, followers and trends becomevery evident through the power ofrelations.”“Previously underemployed people,especially women, are proving to beleaders in this field, and many arefinancially prospering for the first time intheir life thanks to the newfoundopportunity offered by SiteTalk.com.”Thomas Nordlund
The most recent figures show that within the $125 billion global direct sales industry, the sector’s growth leaders are all within the developing world. India joined the list of billion- dollar nations, generating $1.06 billion in revenue for 2009. China saw 2009 sales increase nearly $3 billion, and Russia moved up to No. 9 in the rank of billion-dollar markets in the world, with $3.06 billion in 2009 sales. While OPN’s first year saw great success in the Scandinavian and European markets, the following years have shown the industry’s statistics to be correct with developing nations in Asia, Eastern Europe, and the Pacific charging ahead, embracing this concept and system.The Wall Street Journal recently reported that “It turns out [direct selling] may be thebest way to sell goods in the developing world, where people listen to testimonials—notadvertisements and retail Salespeople.” (The Ultimate Social Business Model. WSJ 2011)
“It’s just the start” Frank Ricketts “This social networking/direct selling hybrid is the future today. The world has changed in the way it connects in the last five years thanks to smartphones, tablets, apps and social networking tools. Direct Sellers have always shared their goods and services with their social network and the new customers and friends they have met through existing ones - the rest of the world is finally catching up.” “This combination of the successful distribution model of direct selling with the explosive growth in communications technology is sure to revolutionise the Direct Selling Industry, but for many it may be too late before they see the vision of this. They have the products and they are grappling to find the system. OPN has the system with SiteTalk, and the products are being added by the handful each month,” explains Frank Ricketts.