Why you must build
your personal brand


Ivan Hernandez
why
what
how
the world has changed
The job market is
extremely competitive
You can no longer expect
    to do well by just
  “being an employee”
You need to think about your
    areas of distinction
differentiate yourself
YOU
Personal Branding
Photo by Pieter Baert
“Regardless of age, regardless of position, regardless
of the business we happen to be in, all of us need to
understand th...
So ... what is
personal branding?
“Your personal brand is what is authentic
to you, differentiating you from your peers
and relevant and compelling to the p...
authenticity
How to start building your brand
Maximize your strengths that
add value to your employer
   and those around you
making a difference
reputation
the personal branding
       process
3
discover
You need to align


๏ who you are
๏ what you do
๏ how you do it
Understand who you are


๏ What are your values?
๏ What is important to you?
๏ What makes you stand out from the rest?
๏ W...
How do you want to be known
    by those you serve?
communicate
How can you express and
communicate your value?
visibility
align
How can you integrate
   your brand into
 everything you do?
You need to manage
your career every day!
consistency
time for a cool story!
2
final thoughts
Your personal brand is your
       greatest asset
 in the new world of work
You cannot rely on your
employer or your boss for
your career development.
  It is up to you to take
ownership of your car...
thank you


Ivan Hernandez
Why You Must Build Your Personal Brand
Why You Must Build Your Personal Brand
Why You Must Build Your Personal Brand
Why You Must Build Your Personal Brand
Why You Must Build Your Personal Brand
Why You Must Build Your Personal Brand
Why You Must Build Your Personal Brand
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Why You Must Build Your Personal Brand

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Presentation given at Klub Kariery in Warsaw, Poland on September 2010

Published in: Career

Why You Must Build Your Personal Brand

  1. 1. Why you must build your personal brand Ivan Hernandez
  2. 2. why
  3. 3. what
  4. 4. how
  5. 5. the world has changed
  6. 6. The job market is extremely competitive
  7. 7. You can no longer expect to do well by just “being an employee”
  8. 8. You need to think about your areas of distinction
  9. 9. differentiate yourself
  10. 10. YOU
  11. 11. Personal Branding
  12. 12. Photo by Pieter Baert
  13. 13. “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You” Tom Peters
  14. 14. So ... what is personal branding?
  15. 15. “Your personal brand is what is authentic to you, differentiating you from your peers and relevant and compelling to the people who are making decisions about you” William Arruda
  16. 16. authenticity
  17. 17. How to start building your brand
  18. 18. Maximize your strengths that add value to your employer and those around you
  19. 19. making a difference
  20. 20. reputation
  21. 21. the personal branding process
  22. 22. 3
  23. 23. discover
  24. 24. You need to align ๏ who you are ๏ what you do ๏ how you do it
  25. 25. Understand who you are ๏ What are your values? ๏ What is important to you? ๏ What makes you stand out from the rest? ๏ What are your accomplishments?
  26. 26. How do you want to be known by those you serve?
  27. 27. communicate
  28. 28. How can you express and communicate your value?
  29. 29. visibility
  30. 30. align
  31. 31. How can you integrate your brand into everything you do?
  32. 32. You need to manage your career every day!
  33. 33. consistency
  34. 34. time for a cool story!
  35. 35. 2 final thoughts
  36. 36. Your personal brand is your greatest asset in the new world of work
  37. 37. You cannot rely on your employer or your boss for your career development. It is up to you to take ownership of your career
  38. 38. thank you Ivan Hernandez

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