„The most riveting facet
of the mobile revolution
is not only what we’re
witnessing, it’s what
we’re missing in these
impo...
2013
is the year
of mobile!
….. again
Source: Deloitte
emerging generation!
digital natives!
Gen Next
Post-Millennials
Post-90s
Baby Boomers Gen X

1950

1960

Gen Y — Millennials

1970

1980

1990

Gen Z

2000

201...
technologies fade,
people rise
X

mobile =
Mobile is linked to devices
Mobility changes with context as cultures
incorporate mobile technologies differently
Behavior
long ago, people danced at concerts ...
today they video, click, share, tweet …

Source: KPCB
behavior approach
vs.
channel approach
„Mobile is the next frontier for

marketing. The potential of mobile
marketing is huge — location-specific,
time-based, hi...
Domino’s GPS Delivery App
Missing Children
Ivan Hernandez
Digital Strategy and Development
@IvanHernandez_
ivanhernandezonline.wordpress.com

thedigitalloop.co

walk...
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
It's Not About Mobile. It's About Mobility.
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It's Not About Mobile. It's About Mobility.

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Presentation given during the Mobile Marketing Mix Conference organized on November 26th, 2013 in Warsaw, Poland

Published in: Business, Technology
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It's Not About Mobile. It's About Mobility.

  1. 1. „The most riveting facet of the mobile revolution is not only what we’re witnessing, it’s what we’re missing in these important times of transformation.” Brian Solis
  2. 2. 2013 is the year of mobile! ….. again
  3. 3. Source: Deloitte
  4. 4. emerging generation!
  5. 5. digital natives!
  6. 6. Gen Next Post-Millennials Post-90s Baby Boomers Gen X 1950 1960 Gen Y — Millennials 1970 1980 1990 Gen Z 2000 2010
  7. 7. technologies fade, people rise
  8. 8. X mobile =
  9. 9. Mobile is linked to devices Mobility changes with context as cultures incorporate mobile technologies differently
  10. 10. Behavior
  11. 11. long ago, people danced at concerts ... today they video, click, share, tweet … Source: KPCB
  12. 12. behavior approach vs. channel approach
  13. 13. „Mobile is the next frontier for marketing. The potential of mobile marketing is huge — location-specific, time-based, highly personalized messaging. It has the potential to offer real utility to consumers. But the current state seems more geared to interrupt than create value.” Tom Fishburne
  14. 14. Domino’s GPS Delivery App
  15. 15. Missing Children
  16. 16. Ivan Hernandez Digital Strategy and Development @IvanHernandez_ ivanhernandezonline.wordpress.com thedigitalloop.co walk.pl
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