It's Not About Mobile. It's About Mobility.

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Presentation given during the Mobile Marketing Mix Conference organized on November 26th, 2013 in Warsaw, Poland

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It's Not About Mobile. It's About Mobility.

  1. 1. „The most riveting facet of the mobile revolution is not only what we’re witnessing, it’s what we’re missing in these important times of transformation.” Brian Solis
  2. 2. 2013 is the year of mobile! ….. again
  3. 3. Source: Deloitte
  4. 4. emerging generation!
  5. 5. digital natives!
  6. 6. Gen Next Post-Millennials Post-90s Baby Boomers Gen X 1950 1960 Gen Y — Millennials 1970 1980 1990 Gen Z 2000 2010
  7. 7. technologies fade, people rise
  8. 8. X mobile =
  9. 9. Mobile is linked to devices Mobility changes with context as cultures incorporate mobile technologies differently
  10. 10. Behavior
  11. 11. long ago, people danced at concerts ... today they video, click, share, tweet … Source: KPCB
  12. 12. behavior approach vs. channel approach
  13. 13. „Mobile is the next frontier for marketing. The potential of mobile marketing is huge — location-specific, time-based, highly personalized messaging. It has the potential to offer real utility to consumers. But the current state seems more geared to interrupt than create value.” Tom Fishburne
  14. 14. Domino’s GPS Delivery App
  15. 15. Missing Children
  16. 16. Ivan Hernandez Digital Strategy and Development @IvanHernandez_ ivanhernandezonline.wordpress.com thedigitalloop.co walk.pl

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