Disruptive Innovation in theDigital EraMediarun FestivalGdansk, PolandJune 12th, 2013Ivan HernandezDigital Strategy and De...
"The safest thing youcan do is take risks.The riskiest thing youcan do is play it safe."Seth Godin
the world has changedis changing
change is imminent andessential to survival
innovation
incrementalideas
better! bigger!faster! smaller!thinner! ...
owning products accessing experiences
X
disruptivethinking
changing the way you thinkabout competition and thebusiness you are in
what if?
disruptiveinnovation
taking your product /service / business ina different direction
winning not bydoing it “better”,but winning bydoing it differently
Source: Liquid Agency!
Source: Liquid Agency!
business modelSource: Business Model Generation!
WTF is“digital”?
“Digital is not a medium. It isthe era we are in.”Greg Johnson, Global Creative Director,Hewlett Packard
disruptivetechnologies
Source: Brian Solis!
“Mobile, social, cloud, real-time, thebiggest technological disruptors are justthat ... disruptive.It is in how we embrace...
opportunity to integrate thesedigital technologies to yourproducts / services / businessby creating new value
*check out video on YouTube as: Mobile Medic
*check out video on YouTube as: COKE HAPPINESS REFILL
*check out video on YouTube as: Tesco Homeplus Virtual Subway Store in South Korea
YOURADHERE
*check out video on Vimeo as: Kiip - Everyday Victories
Source: 99U!
5
1. adopt the right mindset
2. invest a little, learn a lot
test ... learn ... test ... learn ...test ... learn ... test ... learn ...test ... learn ... test ... learn ...test ... le...
60% proven30% proving10% testing new models
3. develop a sense of urgency
Traditional Digital4. get rid of “silo thinking”
it gives people a great excusenot to learn / get involvedseparatingstaffseparatingresponsibilities=
“There is no such thing as “digitalnatives.” It all comes down topeople being open to learn.”Per Hakansson, Lifehacker
5. get everybody involved
“If you don’t like change, youare going to like irrelevanceeven less.”General (Ret.) Eric Shinseki
Ivan HernandezDigital Strategy and Development@IvanHernandez_ivanhernandezonline.wordpress.comwalk.plthedigitalloop.coslid...
Disruptive Innovation in the Digital Era
Disruptive Innovation in the Digital Era
Disruptive Innovation in the Digital Era
Disruptive Innovation in the Digital Era
Disruptive Innovation in the Digital Era
Disruptive Innovation in the Digital Era
Disruptive Innovation in the Digital Era
Disruptive Innovation in the Digital Era
Disruptive Innovation in the Digital Era
Disruptive Innovation in the Digital Era
Disruptive Innovation in the Digital Era
Disruptive Innovation in the Digital Era
Disruptive Innovation in the Digital Era
Disruptive Innovation in the Digital Era
Upcoming SlideShare
Loading in …5
×

Disruptive Innovation in the Digital Era

1,289 views
1,145 views

Published on

Presentation given during the Mediarun Festival organized on June 12th, 2013 in Gdansk, Poland

Published in: Business, Technology
0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,289
On SlideShare
0
From Embeds
0
Number of Embeds
47
Actions
Shares
0
Downloads
36
Comments
0
Likes
7
Embeds 0
No embeds

No notes for slide

Disruptive Innovation in the Digital Era

  1. 1. Disruptive Innovation in theDigital EraMediarun FestivalGdansk, PolandJune 12th, 2013Ivan HernandezDigital Strategy and Development Director
  2. 2. "The safest thing youcan do is take risks.The riskiest thing youcan do is play it safe."Seth Godin
  3. 3. the world has changedis changing
  4. 4. change is imminent andessential to survival
  5. 5. innovation
  6. 6. incrementalideas
  7. 7. better! bigger!faster! smaller!thinner! ...
  8. 8. owning products accessing experiences
  9. 9. X
  10. 10. disruptivethinking
  11. 11. changing the way you thinkabout competition and thebusiness you are in
  12. 12. what if?
  13. 13. disruptiveinnovation
  14. 14. taking your product /service / business ina different direction
  15. 15. winning not bydoing it “better”,but winning bydoing it differently
  16. 16. Source: Liquid Agency!
  17. 17. Source: Liquid Agency!
  18. 18. business modelSource: Business Model Generation!
  19. 19. WTF is“digital”?
  20. 20. “Digital is not a medium. It isthe era we are in.”Greg Johnson, Global Creative Director,Hewlett Packard
  21. 21. disruptivetechnologies
  22. 22. Source: Brian Solis!
  23. 23. “Mobile, social, cloud, real-time, thebiggest technological disruptors are justthat ... disruptive.It is in how we embrace disruption thatallows us to better understand, and inturn, react to it.”Brian Solis, Principal, Altimeter Group
  24. 24. opportunity to integrate thesedigital technologies to yourproducts / services / businessby creating new value
  25. 25. *check out video on YouTube as: Mobile Medic
  26. 26. *check out video on YouTube as: COKE HAPPINESS REFILL
  27. 27. *check out video on YouTube as: Tesco Homeplus Virtual Subway Store in South Korea
  28. 28. YOURADHERE
  29. 29. *check out video on Vimeo as: Kiip - Everyday Victories
  30. 30. Source: 99U!
  31. 31. 5
  32. 32. 1. adopt the right mindset
  33. 33. 2. invest a little, learn a lot
  34. 34. test ... learn ... test ... learn ...test ... learn ... test ... learn ...test ... learn ... test ... learn ...test ... learn ... test ... learn ...
  35. 35. 60% proven30% proving10% testing new models
  36. 36. 3. develop a sense of urgency
  37. 37. Traditional Digital4. get rid of “silo thinking”
  38. 38. it gives people a great excusenot to learn / get involvedseparatingstaffseparatingresponsibilities=
  39. 39. “There is no such thing as “digitalnatives.” It all comes down topeople being open to learn.”Per Hakansson, Lifehacker
  40. 40. 5. get everybody involved
  41. 41. “If you don’t like change, youare going to like irrelevanceeven less.”General (Ret.) Eric Shinseki
  42. 42. Ivan HernandezDigital Strategy and Development@IvanHernandez_ivanhernandezonline.wordpress.comwalk.plthedigitalloop.coslides available at: slideshare.net/ivanohernandez

×