“We’re entering an era of reciprocity. We now have toengage people in a way that’s useful or helpful to their lives.The consumer is looking to satisfy their needs and we haveto be there to help them with that. To put it another way:How can we exchange value instead of just sending amessage?”Kim Kadlec, VP Global Marketing GroupJohnson & Johnson
most people don’t like advertisingBREAKING NEWS BREAKING NEWS BREAKING NEWS BREAKING NEWS
Marketing with meaning has two consistent traits:1. Marketing that people choose to engage with2. Marketing that itself improves people’s livesBob Gilbreath, Chief Strategy OfficerPossible Worldwide
“If you are not visible online when people are doing theirhomework, believe me, they’ll find others who are.Grandma searches online for “how do I know when theturkey’s done?” If turkey is your business, you’d better bethere with a helpful answer (and maybe a demonstration,or a coupon or a stuffing recipe).”Jim Lecinski, MD U.S. Sales & ServiceGoogle
Thank you!Ivan HernandezStrategic Development Advisor to the Management Boardwww.email@example.com/IvanHernandez_linkedin.com/in/ivanhernandezslideshare.net/ivanohernandezivanhernandezonline.wordpress.com
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