Here are three great ideas that could make flying better for everyone.

1. T H R E E I D E A S T H A T
C O U L D C H A N G E T H E
A I R L I N E I N D U S T R Y

2. Airlines have come a long
way over the years but there
are a lot of improvements that
should be made. Teague, the
air travel design studio that
has designed the interiors of
Boeing planes since 1946,
has recently introduced some
new ideas that may radically
change air travel as we know
it today.

3. These ideas were recently discussed at the Airline Passenger Experience Association (APEX)
conference. “Our scenario was, what if we created a startup airline, in the mode of Airbnb or Uber?”
explained Devin Liddell, Teague’s principal brand strategist. “If we started an airline from scratch, what
would we do?”

4. 1
N O C A R R Y - O N L U G G A G E

5. Now that most airlines charge
upwards of $25 per checked
bag, people have begun to
store more of their luggage in
overhead bins. But these bags
and the large overhead
compartments take up to much
space. As Teague explained,
you don’t need all the stuff you
are putting in the overhead
bin, so why is it up there?
Furthermore, a lot of time is
wasted trying to board the
plane when everyone has their
carry-on bags. Liddell
calculates that boarding speed
could be improved by 71% by
eliminating large overhead
compartments.

6. 2
M I D D L E S E A T U P G R A D E S

7. No one wants to sit in the middle seat, and for good reason. But what if the middle seat was given
special perks? Teague suggests that inviting forward-thinking brands to take over the seats and offer
middle passengers something different then it would make the seats more enticing. The perks could
involve an exclusive gift box, the chance to test out a new game, or nab a discount off custom items if
they purchase them inflight. Within this scenario, everyone would win: airlines would make more
money by selling the seats to brands, brands get access to the passenger and potential customer, and
the passenger gets some exclusive perks.

8. 3
A M A Z O N P R I M E - S T Y L E M E M B E R S H I P S

9. This concept breaks away from the
traditional airline miles programs and
takes a note out of Amazon Primes
book. Liddell presented the idea by
asking, what if you could pay an
annual fee to an airline and get
perks and privileges similar to you
do with a Amazon Prime
Subscription. Liddell explained, “This
concept, which is so important to the
Poppi experience, would help
airlines escape fare
commoditization, and give
passengers far more rewarding and
meaningful ways to engage with the
airline than what airlines offer now.”
The concept would even allow for
passengers to resell their seats to
other people.