Augmented Reality<br />Ivan Vukovic<br />11/23/09<br />COM 495<br />
What is AR?<br />
How does it work?<br />
LocFinder<br /><ul><li>Location finder compass integrated with augmented reality
Find where you parked your car, how far away your house is, or how to get to a point where you plan to meet someone.</li><...
Geo-tagging the world
Launched Summer ‘09</li></li></ul><li>Yelp <br /><ul><li>Overlays Yelp member reviews onto buildings
The second iPhone application to utilize augmented reality after Metro Paris
Presents information about restaurants/commercial locations</li></li></ul><li><ul><li>Utilizes “layers” to allow users to ...
Has over 230 layers, only 26 of which are aimed at tourists.</li></li></ul><li>What can you integrate with it?<br />
Because of some of the challenges on mobile, it has allowed advertisers to keep messages fairly simple, with a single fram...
What are businesses doing with this?<br />Examples:<br />Nike ‘T90’ football boot launch in Hong Kong, Q3 2008, McCann Eri...
Bringing objects to life<br />
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Augmented Reality

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Augmented Reality

  1. 1. Augmented Reality<br />Ivan Vukovic<br />11/23/09<br />COM 495<br />
  2. 2. What is AR?<br />
  3. 3. How does it work?<br />
  4. 4. LocFinder<br /><ul><li>Location finder compass integrated with augmented reality
  5. 5. Find where you parked your car, how far away your house is, or how to get to a point where you plan to meet someone.</li></li></ul><li><ul><li>Operated by wikitude.me
  6. 6. Geo-tagging the world
  7. 7. Launched Summer ‘09</li></li></ul><li>Yelp <br /><ul><li>Overlays Yelp member reviews onto buildings
  8. 8. The second iPhone application to utilize augmented reality after Metro Paris
  9. 9. Presents information about restaurants/commercial locations</li></li></ul><li><ul><li>Utilizes “layers” to allow users to filter what it is they are looking for
  10. 10. Has over 230 layers, only 26 of which are aimed at tourists.</li></li></ul><li>What can you integrate with it?<br />
  11. 11.
  12. 12. Because of some of the challenges on mobile, it has allowed advertisers to keep messages fairly simple, with a single frame, and that tends to resonate well with the audience. In fact, mobile advertising is 3X-to-5X more effective compared to online advertising.<br />Bruce Braun, CEO of Agent-M, moderated the “Measuring Mobile—Exploring the Metrics” panel at ad:tech New York<br />
  13. 13. What are businesses doing with this?<br />Examples:<br />Nike ‘T90’ football boot launch in Hong Kong, Q3 2008, McCann Erickson Hong Kong and The Hyperfactory. <br />Fanta‘Play’ tennis game in Europe, Q1 2009, Ogilvy UK and The Hyperfactory. <br />The Ford Ka launch in Europe, Q1 2009, Wunderman. <br />WWF China, Q2 2009, BBH China and Qdero. <br />
  14. 14. Bringing objects to life<br />
  15. 15. Discussion Questions<br />1. When it comes to searching for restauraunts/places to go, do you prefer traditional third-person search perspectives (i.e. Google Maps, UrbanSpoon) or AR?<br />2. How practical/worthwhile is it for businesses to start putting physical markets on products/places?<br />3. Would you pay for a universal marker readers that can scan all brands of AR markers?<br />

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