Sewea case study 2011 final


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Sewea case study 2011 final

  1. 2. What is SEWEA
  2. 3. SEWEA ISSUE <ul><li>Currently there are no wind farms in Serbia because of legislation that does not support investment in renewable energy.  </li></ul><ul><li>Ministry of mining and energy has made a new Energy Law draft, which does not contain the necessary provisions to permit the construction of wind farms and the implementation of other significant investments in renewable energy sources in Serbia. </li></ul><ul><li>SEWEA argues that the new Energy Law, expected to be passed in 2011, should provide clear rules and clear support to investors in renewable energy. </li></ul><ul><li>However, it was necessary to point out some serious gaps in the current new Energy Law draft with regard to renewable energy. </li></ul><ul><li>MC2 was engaged by SEWEA to help in promoting necessary changes in Serbian legislation and to raise awareness on this issue. </li></ul>
  3. 4. Communication Tools Direct Communication Spokesperson Press conference Conferences Print material Web
  4. 5. Direct Communication <ul><li>MC2 organized series of meetings with most of the target audiences </li></ul>
  5. 6. Spokesperson <ul><li>MC2 provided counselling and education for Maja Turkovic, SEWEA spokesperson in public and media appearances, interviews, giving statements on ongoing topics. </li></ul><ul><li>MC2 also arranged all media appearances (TV, radio, print, web). </li></ul>
  6. 7. PRESS CONFERENCE Introducing SEWEA to wide public February 8 th 2011 Media Center Belgrade
  7. 8. SEWEA Press Conference <ul><li>Main goal was to present SEWEA to wide public and promote SEWEA’s participation in the public debate on the Draft on Energy Law and proposed amendments. </li></ul><ul><li>Press Conference was held at Media center Belgrade on February 8 th , 2011. </li></ul><ul><li>Conference participants: </li></ul><ul><li>Maja Turkovic, SEWEA </li></ul><ul><li>Veljko Jankovic, SEWEA </li></ul><ul><li>Ivan Milosevic, MC2 </li></ul>
  8. 9. Picture from the conference – beginning
  9. 10. SEWEA representatives Veljko Jankovic and Maja Turkovic
  10. 11. Press invitation, Press release
  11. 12. Media present at the Conference <ul><li>Representatives of listed media were present at the Press Conference in Media Center Belgrade: </li></ul><ul><li>Print media: </li></ul><ul><li>Večernje novosti </li></ul><ul><li>Blic </li></ul><ul><li>Danas </li></ul><ul><li>Kwh </li></ul><ul><li>2. Electronic media: </li></ul><ul><li>RTS </li></ul><ul><li>B92 </li></ul><ul><li>PG Mreza </li></ul><ul><li>3. Agencies: </li></ul><ul><li>Beta </li></ul><ul><li>Tanjug </li></ul><ul><li>Fonet </li></ul>
  12. 13. Media present at the conference <ul><li>4. Web </li></ul><ul><li>Ekonnews </li></ul><ul><li>Biznis on line </li></ul><ul><li>Poslovi </li></ul><ul><li>5. Radio </li></ul><ul><li>Bugarski radio </li></ul><ul><li>Medjunarodni radio Srbije </li></ul>
  14. 15. Pravda 8.02.2011. Privredni pregled 9.02.2011.
  15. 16. Pravda 9.02.2011. Politika 9.02.2011.
  16. 17. Kurir 9.02.2011. 24 sata, 9.02.2011.
  17. 18. Večernje novosti 10.02.2011. Pravda, 11.02.2011.
  18. 19. Magyar Szó, 15.03.2011.
  20. 21. B92, News at 16h , 8.02.2011. RTS News 2, 9.02.2011.
  21. 22. Tv Kopernikus, 11.02.2011 STB Morning Show, 17.02.2011
  22. 23. Fonet Agency, 8.02.2011. Infobiro, 8.02.2011.
  24. 25. ,8.02.2011. , 8.02.2011.
  25. 26. , 8.02.2011. , 8.02.2011.
  26. 27.,8.02.2011. , 8.02.2011.
  27. 28. srbija, 8.02.2011. , 9.02.2011.
  28. 29. , 11.02.2011. , 9.02.2011.
  29. 30. , 9.02.2011.
  30. 31. CONFERENCES Kopaonik Business Forum Energy 2011, Zlatibor Conference CEPOR Conference at Faculty of Political Sciences NALED Round table
  31. 32. Kopaonik Business Forum 2011 1-3 of March 2011.
  32. 33. Introduction <ul><li>Kopaonik Business Forum gathered more than 500 participants, both from Serbia and abroad, and more than 70 panelists took part this year. </li></ul><ul><li>This year’s topic was “Sustainable reforms for sustainable development”. </li></ul><ul><li>The Business Forum gathered some of the most important decision-makers and public figures in the country such as Serbian Prime Minister Mirko Cvetković, Governor of the National Bank of Serbia Dejan Šoškić, Deputy Prime Minister and Minister of Science and Technology Božidar Đelić, Bogdan Lissovolik, Chief of the International Monetary Fund in Belgrade, American, German and Swiss ambassadors, the most important businessmen and foreign investors… </li></ul><ul><li>Since the Kopaonik Business Forum is the most important event of its kind in Serbia, MC2 Public Affairs decided to be one of the sponsors of this event. </li></ul>
  33. 34. Kopaonik Business Forum 2011 1-3 of March 2011.
  34. 35. SEWEA at the Kopaonik Business Forum 2011
  35. 36. SEWEA at The Forum <ul><li>SEWEA was the important part of this year’s Forum. </li></ul><ul><li>SEWEA representatives were some of the central figures of the second day at the Forum </li></ul><ul><li>On the second day the “Investments in the wind energy” panel was held, and the representatives of SEWEA took part in it. Besides them, panelists were also the First Deputy Prime Minister Advisor Dragutin Matanović, General Electric Regional Director Neven Pecotić and Head of Legal and Regulatory Affairs at the European Association for Wind Energy Jacopo Moccia. </li></ul>
  36. 37. SEWEA at The Forum
  37. 38. SEWEA at The Forum
  38. 39. SEWEA at The Forum
  39. 40. SEWEA at The Forum
  40. 41. SEWEA at The Forum
  41. 42. Media Presence
  42. 43. SEWEA at The Kopaonik Business Forum 2011 Media Clipping
  43. 44. SEWEA Mark Crandall LIVE at B92 4 pm Central Newscast
  44. 45. SEWEA – B92 info Special Show
  45. 46. SEWEA Press Clipping
  46. 47. SEWEA Press Clipping
  47. 48. SEWEA Press Clipping
  48. 49. SEWEA Web Clipping
  49. 50. and SEWEA Twitter during The Forum
  50. 51. ENERGY 2011 CONFERENCE 23-26.03.2011.
  51. 52. SEWEA at Energy 2011 Conference <ul><li>Energy 2011 Conference was held at Zlatibor mountain. Organizer of the Energy 2011 Conference was Association of Energy Sector Specialists </li></ul><ul><li>Maja Turkovic, representative of SEWEA held a presentation about Investments in the Wind Energy in Serbia. </li></ul>
  52. 53. Energy 2011 Conference
  53. 54. UNIVERSITY AND SUSTAINABLE DEVELOPMENT CONFERENCE Center for Environmental Policy and Sustainable Development Faculty of Political Science April 21 st 2011
  54. 55. SEWEA at CEPOR Conference <ul><li>CEPOR Conference was held on April 21 st 2011 at Faculty of Political Science, Belgrade University. </li></ul><ul><li>Participants were among others: Vukasin Pavlovic:Dean of Faculty, Bozidar Djelic, Serbian Deputy Prime Minister, Oliver Dulic, Minister of Environment, Mining and Spatial Planning , Zarko Obradovic, Minister of Education and Science, Branko Kovacevic, Rector of the University of Belgrade… </li></ul><ul><li>Maja Turkovic, representative of SEWEA held a presentation about Investments in the Wind Energy in Serbia. </li></ul>
  55. 56. CEPOR Conference
  56. 57. NALED ROUND TABLE Renewable energy in new legislation in Serbia May 5 th 2011
  57. 58. NALED and SEWEA <ul><li>NALED organized roundtable on renewable energy sources Renewable energy in new legislation in Serbia </li></ul><ul><li>Participants were addressed by Mr. Toplica SPASOJEVIC, Vice-president of NALED managing Board, Mr. Oliver DULIC, Minister of Environment, Mining and Spatial Planning, Petar SKUNDRIC, Advisor to the Prime Minister, Goran JESIC, Mayor of Indjija, Slavko BRANKOVIC, Mayor of Kovin and Mark Crandall, one of the SEWEA founders. </li></ul><ul><li>This event represents the beginning of cooperation between two organizations that work on encouraging investments in Serbia, Serbian Wind Energy Association and National Alliance for Local Economic Development. </li></ul><ul><li>Event was terminated with Cooperation Agreement Signing Ceremony between these two organizations </li></ul>
  58. 59. NALED Round table
  59. 60. EDUCATIONAL TRIP FOR JOURNALISTS Vienna 1-3. April 2011
  60. 61. Educational Trip to Vienna for Media Representatives <ul><li>MC2 organized an educational trip to Vienna for a number of media journalists. Purpose of this trip was to get journalists more acquainted with the potential of wind energy and the positive sides of obtaining electricity this way. </li></ul><ul><li>16 Journalists from all relevant media visited two major wind parks (Bruck and Berg) located near Vienna. </li></ul><ul><li>Journalist met representatives of Vestas, one of the biggest producer of wind turbines in Europe in order to learn about the effects and potentials of wind energy usage in Austria. </li></ul>
  61. 62. Educational Trip to Vienna for Media Representatives <ul><li>3 national TV networks (1 public service) </li></ul><ul><li>4 national newspapers </li></ul><ul><li>2 national independent news agencies </li></ul><ul><li>The most influential TV production </li></ul><ul><li>1 influential web site </li></ul><ul><li>16 media representatives </li></ul>
  62. 63. Vienna Trip Agenda (2 days visit)
  63. 64. Trip to Vienna <ul><li>Visiting the Vestas offices and presentation about the effects and potentials of wind energy usage in Austria. Key fiugures about Vestas and wind energy in Austria. Presents for media representatives. The hosts were Sales Director Karl Neinz Fatrdla, Sales Manager Stefan Ilies-Maior and Commercial Bid Manager Gabriela Surkic </li></ul>
  64. 65. Trip to Vienna <ul><li>Bruck/Leitha Wind Park visit. Tour around the wind farm with the local guide. Getting to know more about the wind energy in practice and about touristic potentials of the windmills. Climbing the windmill. Statements from Maja Turkovic and Maja , represesentatives of SEWEA </li></ul>
  65. 66. Trip to Vienna
  66. 67. Trip to Vienna <ul><li>Berg Wind Park Visit. The hosts were Managing Director Ronald Lausch, Sales Director Karl Neinz Fatrdla, Sales Manager Stefan Ilies-Maior and Commercial Bid Manager Gabriela Surkic. Mr. Lausch and Mr. Fatrdla gave statements to the media, so did Maja Turkovic. </li></ul>
  67. 68. Trip to Vienna <ul><li>For the first time, journalists and cameramen were allowed to climb the windmill in Berg. </li></ul>
  69. 70. RTV Pink,4.04 “Nacionalni dnevnik”
  70. 71. RTV Pink, “Dobro jutro”, 9.04.2011.
  71. 72. RTS Central News 2, 10.04.2011.
  72. 73. RTS, Evronet, 13.04.2011
  73. 74. Prva TV News, 14.04.2011.
  74. 75. B92 “Buđelar”, 9.04.2011.
  75. 76. Beta News Agency, 1.04.2011.
  76. 77. Politika, 2.04.2011.
  77. 78. Kurir, 3.04.2011.
  78. 79. Kurir, 5.04.2011.
  79. 80. Privredni pregled, 5.04.2011.
  80. 81. “ 24 sata”, 5.04.2011.
  81. 82. Politika, 6.04.2011.
  82. 83. Press, 19.04.2011.
  83. 84. , 1.04.2011.
  84. 85. EMG Portal, 1.04.2011.
  85. 86. , 4.04.2011.
  86. 87., 6.04.2011.
  87. 88. SEEbiz, 4.04.2011.
  88. 89. Kovin Ekspres,5,04.2011.
  89. 90., 6.04.2011.
  91. 92. Promo Material - Print Production: <ul><li>SEWEA Brochure </li></ul>
  92. 93. Promo Material - Print Production: <ul><li>SEWEA Brochure </li></ul>
  93. 94. Promo Material - Print Production: <ul><li>SEWEA Brochure </li></ul>
  94. 95. Promo Material - Print Production: <ul><li>SEWEA Brochure </li></ul>
  95. 96. Promo Material - Print Production: <ul><li>SEWEA Brochure </li></ul>
  96. 97. Promo Material - Print Production: <ul><li>SEWEA Factsheet </li></ul>
  97. 98. Promo Material - Print Production: <ul><li>SEWEA Folder </li></ul>
  98. 99. Promo Material - Print Production: <ul><li>SEWEA Flyer </li></ul>
  99. 100. Promo Material - Print Production: <ul><li>SEWEA Flyer </li></ul>
  100. 101. Promo Material - Print Production: <ul><li>SEWEA Stand </li></ul>
  101. 102. Promo Material - Print Production: <ul><li>SEWEA Roll-Up </li></ul>
  103. 104. SEWEA Web site
  104. 105. SEWEA Twitter Chanel
  105. 106. SEWEA Facebook Page
  107. 108. Summary <ul><li>Since the beginning of February almost every relevant media reported about SEWEA activities </li></ul><ul><li>The media clipping includes over 50 articles/TV packages/reports </li></ul><ul><li>SEWEA was mentioned in at least: </li></ul><ul><li>8 newspapers </li></ul><ul><li>4 national TV stations </li></ul><ul><li>9 web portals </li></ul><ul><li>2 news agencies </li></ul><ul><li>SEWEA actions were noticed by all KOL and changes in the Serbian legislation are about to happened thanks to MC2 engagement. </li></ul>