Bibliografía Marketing Digital


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Libros que deberías leer de marketing

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Bibliografía Marketing Digital

  1. 1. BIBLIOGRAFÍA MARKETING DIGITAL Lic. Ivan Aliendre Gallardo
  2. 2. Bases del Marketing Digital
  3. 3. SOCIAL MEDIA IN CONTEXT Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki The Thank You Economy by Gary Vaynerchuk The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social by Jay Baer and Amber Naslund The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution by Brian Solis
  4. 4. SOCIAL MEDIA IN CONTEXT The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly By David Meerman Scott Youtility: Why Smart Marketing Is about Help Not Hype By Jay Baer Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web By Brian Solis 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinter est, Google+, YouTube, In stagram, LinkedIn, and More! By Andrew Macarthy
  5. 5. SOCIAL MARKETING Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) by Dave Kerpen No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing by Jason Falls and Erik Deckers The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web by Mari Smith Social BOOM!: How to Master Business Social Media to Brand Yourself by Jeffrey Gitomer
  6. 6. SOCIAL MARKETING Marketing 3.0: From Products to Customers to the Human Spirit By Philip Kotler Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation By Damian Ryan & Calvin Jones The Art of Social Media Listening: How to Use Social Media Listening to Build and Manage Your Facebook, Twitter and Pinterest Pages By Jennifer Finke Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) By Brian Halligan & Dharmesh Shah
  7. 7. CONTENT MARKETING Get Content Get Customers: Turn Prospects into Buyers with Content Marketing By Joe Pulizzi and Newt Barret Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech) By Rebeca Lieb Managing Content Marketing: The Real- World Guide to Creating Passionate Customers to Your Brand by Robert Rose and Joe Pulizzi Accelerate!: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing by Arnie Kuenn
  8. 8. The Executive’s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business by Mike Barlow and David B. Thomas Smart Business, Social Business: a Playbook for Social Media in your Organization by Michael Brito The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees by Anthony J. Bradley The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in your Business by Nick Smith, Robert Wollan with Catherine Zhou SOCIAL MEDIA FOR MANAGEMENT
  9. 9. FIDELIZACIÓN Customer Loyalty: How to Earn It, How to Keep It By Jill Griffin Measuring Customer Satisfaction and Loyalty, Third Edition: Survey Design, Use, and Statistical Analysis Methods By Bob E Hayes Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System By Michael D. Johnson Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzin g, and Reporting Customer Satisfaction Measurement Programs By Terry G. Vavra
  10. 10. SOCIAL B2B, CRM, METRICAS Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships by Paul Gillin and Eric Schwartzman The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers by Adam Metz Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships by Katie Delahaye Paine
  11. 11. ¡Gracias! 11 Lic. Ivan Aliendre Gallardo @IvanAliendre