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Lea  Kabtan Annalisa De Rosa Ryoji Muratake
INDEX <ul><li>What is an online community? </li></ul>II. Analysis of the four case studies III. The Itsme metaphor IV. Who...
Identifying and analyzing  Itsme competitors communication  strategies. Focusing on the techniques that could be used in o...
What is an Online Community? An online community, is a virtual space, where a group of people interact for social, profess...
Different Online Communities PRODUCT INTERACTION PASSION ORIENTED {INTERACTION WITH COMPANY} {NO INTERACTION WITH COMPANY}
The Four Case Studies
Nutellaville.it: A Product Focused Community The member of this community goes through a full experience of the Nutella pr...
WorldSings.com: Where Music Brings People Together WorldSings.com is a company led community, that gives chances to people...
Subyforums.com: A Community Around a Common Passion Subyforums.com is a community that offers a whole experience to the us...
Iheartsl.com: A Community About Sharing It is important to note the implication of the user in this community, they live t...
The Important Aspects Sharing Events Open- ness Experi- ence User Interests Graphics
Itsme, My Life, My Stories How is itsme online community? Itsme, briefly, is a software that organizes people’s lives, lin...
Itsme, My Life, My Stories Itsme, a story teller? “ Conversations constitute the skeleton of stories, and that, through th...
Itsme, Itsyou, Itsus Who is the Itsme user? The Developer : <ul><li>Early adopter </li></ul><ul><li>High knowledge in tech...
Itsme, Itsyou, Itsus The Professional: <ul><li>A PC user, undestands it, but is not able to develop an </li></ul><ul><li>o...
Itsme, Itsyou, Itsus: All of us. <ul><li>“ Mr. and Mrs. Everyone” </li></ul><ul><li>Interested in the final use of the pro...
Itsme, Itsyou, Itsus: All of us.
Itsme Mapping: Now PRODUCT INTERACTION PASSION ORIENTED
Itsme Mapping: Where We Want it PRODUCT INTERACTION PASSION ORIENTED
Itsme, Itsyou, Itsus: All of us. How would the itsme online community be? As mentioned previously, Itsme, as we see it, ca...
Itsme, Itsyou, Itsus: The inspiration How would the itsme online space look like?
Itsme, Itsyou, Itsus: All of us. The main homepage could look like this. Where every circle is a member of itsme community...
 
Itsme, Itsyou, Itsus: All of us. Going to one’s individual space you would have to click on the circle and enter an empty ...
Itsme, Itsyou, Itsus.
 
Itsme, Itsyou, Itsus: An “Agora” to share  DEVELOPERS DESIGNERS ABOUT US CONTACT US Users would write their opinions, idea...
Itsme, Itsyou, Itsus: An “Agora” to share  A CITY IS AN ENVIRONMENT THAT IS IN PERPETUAL MOVEMENT. PEOPLE EXCHANGE, SHARE,...
Itsme, Itsyou, Itsus: An “Agora” to share
Itsme, Itsyou, Itsus: An “Agora” to share  AGORA INTERACTION UPDATES ABOUT THE PRODUCT NEWS : IN THE SOFTWARE WORLD  IDEAS...
Itsme, Itsyou, Itsus. Community: “is a group of interacting organisms sharing an environment.” ( Wikip-edia definition) LI...
Itsme, Itsyou, Itsus. REAL ACTION!
Itsme, Itsyou, Itsus: All of Us BY CREATING AN EVENT IN PUBLIC SPACES: LEADING PEOPLE TO EXPERIMENT CONCRETLY AND IN REALI...
Itsme, Itsyou, Itsus: All of Us ON A SMALL SCALE AND STARTING EXAMPLE, WE TAKE “PIAZZA DEL DUOMO” IN MILAN, THERE WOULD BE...
Itsme, Itsyou, Itsus: All of Us THIS INITIATION WILL PUSH THE PARTICIPANTS TO: . READ OTHER PEOLPLE’S STORIS IN ORDER TO P...
Itsme, My Life, My Stories: The Timeline.
YOU START BY TELLING US YOUR STORY!
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Itsme_MBD@DomusAcademy04/2009

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Transcript of "Itsme_MBD@DomusAcademy04/2009"

  1. 1. Lea Kabtan Annalisa De Rosa Ryoji Muratake
  2. 2. INDEX <ul><li>What is an online community? </li></ul>II. Analysis of the four case studies III. The Itsme metaphor IV. Who are the itsme users? V. What is itsme online space? VI. How to promote the online community?
  3. 3. Identifying and analyzing Itsme competitors communication strategies. Focusing on the techniques that could be used in order to develop a process of open communication involving Itsme users’ community. THE AIM
  4. 4. What is an Online Community? An online community, is a virtual space, where a group of people interact for social, professional, educational or other purposes. The community could be generated by a company or a group of bloggers who create it to share a same passion.
  5. 5. Different Online Communities PRODUCT INTERACTION PASSION ORIENTED {INTERACTION WITH COMPANY} {NO INTERACTION WITH COMPANY}
  6. 6. The Four Case Studies
  7. 7. Nutellaville.it: A Product Focused Community The member of this community goes through a full experience of the Nutella product, the community puts the product before the user. Putting the main aim of the company: Branding. (In a technology world, we could compare the focus on the product to Apple). One is taken in a certain attraction park of the product.
  8. 8. WorldSings.com: Where Music Brings People Together WorldSings.com is a company led community, that gives chances to people, chances of fame, recognition, but also sharing a main passion that is music.
  9. 9. Subyforums.com: A Community Around a Common Passion Subyforums.com is a community that offers a whole experience to the user: as if he/she went on a vacation and wants to remember, the community translates this need in creating divertissements.
  10. 10. Iheartsl.com: A Community About Sharing It is important to note the implication of the user in this community, they live through a virtual life, the community is the center of their lives. Making Itsme the center of people’s lives, as it is on their PCs
  11. 11. The Important Aspects Sharing Events Open- ness Experi- ence User Interests Graphics
  12. 12. Itsme, My Life, My Stories How is itsme online community? Itsme, briefly, is a software that organizes people’s lives, linking one document to the other automatically. The way one can see it is every document is a molecule, and a DNA is composed of several molecules, thus, Myself. The scientific language, is the closest language that Itsme’s main target understands.
  13. 13. Itsme, My Life, My Stories Itsme, a story teller? “ Conversations constitute the skeleton of stories, and that, through them, we can localize stories in a virtual dimension, creating a venue for each story – where participants can access to all people, tools, resources and documents of any type.” Itsme, a software with an essence… Based on conversations, organizing people’s lives (appointments, folders, conversations…) itsme is an experience.
  14. 14. Itsme, Itsyou, Itsus Who is the Itsme user? The Developer : <ul><li>Early adopter </li></ul><ul><li>High knowledge in technology </li></ul><ul><li>Linux blogger </li></ul><ul><li>Linux user </li></ul><ul><li>Uses a definite “computer language” </li></ul><ul><li>Uses a lot of text </li></ul><ul><li>Has a know-how in the field </li></ul><ul><li>Programing is a “game” </li></ul><ul><li>Assembles from different parts own PCs (PC tuner) </li></ul>. Helps in the modification of the software, improves it.
  15. 15. Itsme, Itsyou, Itsus The Professional: <ul><li>A PC user, undestands it, but is not able to develop an </li></ul><ul><li>open source software </li></ul><ul><li>Uses smartphones and has a good knowledge of them </li></ul><ul><li>Professional job (engineer, publisher…) </li></ul><ul><li>Linked to social networks as Linkedin, facebook, Twitter… </li></ul><ul><li>Updated in the innovation of technology </li></ul><ul><li>The software and the hardware are important, but also </li></ul><ul><li>the PCs look (status symbol) </li></ul>
  16. 16. Itsme, Itsyou, Itsus: All of us. <ul><li>“ Mr. and Mrs. Everyone” </li></ul><ul><li>Interested in the final use of the product </li></ul><ul><li>They have invested in a machine, thus their expectations would be : easy to use; secure; long lasting; has a good credibility; trendy </li></ul><ul><li>Linked in social networks as Smallworld, Facebook… </li></ul><ul><li>Designers, professors, artists… </li></ul>All of us: Itsme’s eventual future expansion
  17. 17. Itsme, Itsyou, Itsus: All of us.
  18. 18. Itsme Mapping: Now PRODUCT INTERACTION PASSION ORIENTED
  19. 19. Itsme Mapping: Where We Want it PRODUCT INTERACTION PASSION ORIENTED
  20. 20. Itsme, Itsyou, Itsus: All of us. How would the itsme online community be? As mentioned previously, Itsme, as we see it, can be compared to DNA. Creating a community around oneself, where the “me” would be the center of the community. In order to do so, we have decided to include the user in the whole itsme experience, starting from the homepage. How? Imagine…
  21. 21. Itsme, Itsyou, Itsus: The inspiration How would the itsme online space look like?
  22. 22. Itsme, Itsyou, Itsus: All of us. The main homepage could look like this. Where every circle is a member of itsme community. In order to login and be a member, you should choose your space, its location…And if you’re a developer it’s the black ellipse, if you are a “normal” user: the white circle.
  23. 24. Itsme, Itsyou, Itsus: All of us. Going to one’s individual space you would have to click on the circle and enter an empty page. Where everyone can personalize his own page. By doing so, one creates the “me”. There would be different shapes and colors…at the disposal of the user to facilitate the process. CLICK HERE TO CREATE WHO YOU ARE!
  24. 25. Itsme, Itsyou, Itsus.
  25. 27. Itsme, Itsyou, Itsus: An “Agora” to share DEVELOPERS DESIGNERS ABOUT US CONTACT US Users would write their opinions, ideas, sharing everything with everyone here.
  26. 28. Itsme, Itsyou, Itsus: An “Agora” to share A CITY IS AN ENVIRONMENT THAT IS IN PERPETUAL MOVEMENT. PEOPLE EXCHANGE, SHARE, INTERACT…
  27. 29. Itsme, Itsyou, Itsus: An “Agora” to share
  28. 30. Itsme, Itsyou, Itsus: An “Agora” to share AGORA INTERACTION UPDATES ABOUT THE PRODUCT NEWS : IN THE SOFTWARE WORLD IDEAS : FOR COMMUNITY, PRODUCT… EVENTS: PUBLIC, CONFERENCES…
  29. 31. Itsme, Itsyou, Itsus. Community: “is a group of interacting organisms sharing an environment.” ( Wikip-edia definition) LITTERAL DEFINITION GRAPHICAL TRANSLATION CONCRETE PARTICIPATION
  30. 32. Itsme, Itsyou, Itsus. REAL ACTION!
  31. 33. Itsme, Itsyou, Itsus: All of Us BY CREATING AN EVENT IN PUBLIC SPACES: LEADING PEOPLE TO EXPERIMENT CONCRETLY AND IN REALITY, ITSME, IT CAN BE PROMOTED AS THE FOLLOWING: HAVING BOARDS AS A PHOTOGRAPHY EXHIBITION SPREAD OUT THROUGH A CITY.
  32. 34. Itsme, Itsyou, Itsus: All of Us ON A SMALL SCALE AND STARTING EXAMPLE, WE TAKE “PIAZZA DEL DUOMO” IN MILAN, THERE WOULD BE SPREAD BOARDS WHERE PEOPLE SHARE THEIR STORIES. THESE BOARDS ARE THERE SO THAT PEOPLE CREATE THEIR OWN PARAMETERS, RESPECTFULLY TO ITSME SOFTWARE. THE ONLY DIFFERENCE IS THAT PARAMETERS ARE IMPULSIVELY CREATED AND NOT IMPOSED.
  33. 35. Itsme, Itsyou, Itsus: All of Us THIS INITIATION WILL PUSH THE PARTICIPANTS TO: . READ OTHER PEOLPLE’S STORIS IN ORDER TO POST THEIR OWN . DISCOVER ITSME . ARROUSE THEIR CURIOSITY ABOUT THE ONLINE COMMUNITY AND THE COMPANY
  34. 36. Itsme, My Life, My Stories: The Timeline.
  35. 37. YOU START BY TELLING US YOUR STORY!
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